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1、 2022考研英语全真模拟题 31-40题Shopping has always been something of an impulse activity， in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact， carefully positioning inexpensive but attractive items on paths that we a
2、re most likely to cross， hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world， the same tactics apply. Advertisers now place “banners”， links to commercial web sites decorated with attractive pictures designed to ca
3、tch our eyes while browsing the webs， on key web sites with heavy traffic. They pay top dollar for the right， thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing， we”ll click on that banner th
4、at sparks our interest and thus， in theory， buy the products advertised. Initial results have been positive. Web sites report a huge inflow of cash， both from the advertisers who tempt customers in with the banners and the hosting web sites， which are paid for allowing the banners to be put in place
5、. As trust and confidence in Internet buying increases and information security is heightened with new technology， the volume of buying is increasing， leading to even greater profits. The current situation， however， is not quite as optimistic. Just as magazine readers tend to unconsciously ignore ad
6、vertisements in their favorite periodicals， web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances， a negative image that is hurting sales， since users are now less reluctant to click on those banners， pr
7、eferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice， new methods will need to be considered to reinvigorate the industry. With the recent depression in the technology sector and slowing economy， even new p
8、ractices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts， the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the world wide web is t
9、he wave of the future or simply an impulse activity whose whim has passed. （404 words）Notes： on a whim 心血潮。surf v. 冲浪。in theory在理论上，顺理成章。hosting访问率高的。callinto question质疑，对提出疑问。31. It can be learned from the first paragraph that Internet advertisingA has taken the place of more traditional methods of
10、 advertising. B is one of the most effective ways to make profits on the web.C is paralleling advertising methods in traditional business settings.D seeks to tempt customers through impulse shopping methods.32. The second and third paragraphs are written in order to illustrateA the policy Internet a
11、dvertisers design to lure clientele and its outcome.B the process and mixed consequences of Internet advertising and shopping.C the biggest splash Internet advertisers have recently made in sales promotions.D the banners Internet advertisers take advantage of to arouse customers”interest.33. Analyzi
12、ng the current state of the online advertising in paragraph 4， the author implies thatA it has to be modified over time to remain effective.B for all its current profits， it will fade in the long run.C banners are beginning to lose their advertising efficiency.D Internet advertising methods will con
13、tinue to decrease sales.34.The expression “do the trick” in the last paragraph most probably meansA come to the point.B fulfill their purpose.C fail of their success.D live up to their promise.35. The author”s attitude toward online advertising can be summarized asA reserved consent but discontent.B
14、 objective analysis void of opinions.C enthusiastic support but slight contempt.D approval so far but uncertainty in the future.Text4Picture-taking is a technique both for reflecting the objective world and for expressing the singular self. Photographs depict objective realities that already exist，
15、though only the camera can disclose them. And they depict an individual photographer”s temperament， discovering itself through the camera”s cropping of reality. That is， photography has two directly opposite ideals： in the first， photography is about the world and the photographer is a mere observer who counts for little； but in the second， photography is the instrument of fearlessness， questing subjectivity and the photographer is all. These conflicting ideals arise from uneasiness on the part of both photographers and viewers of photographs toward the aggressive co
