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1、云计算业务营销策略探讨以浪潮集团为例摘要计算机的快速发展为各种类型的经济活动的开展创造了一个良好的环境，从 目前的实际发展来看，国内外在相关的领域范围内进行了积极的尝试，借助技术 发展实现经济社会提升，在众多的技术中云计算是非常重要的，通过专业化的现 代意义上的营销能够将原有的经济发展方式有效融合在一起，从而建立一种现代 意义上的经济运行方式。云计算的出现是现代经济社会发展的一种必然趋势，不 同类型的计算营销方式在实际中产生的影响是有着一定的差异性的，浪潮集团在 发展的过程中非常重视借助新的技术，从规范企业发展中的角度出发，制定了有 效的发展对策，这样可以在实际中起到改变传统发展利用结构方式的
2、目的，从云 计算业务营销角度出发，探讨更为有效的现代意义上的营销战略，是实现整个营 销战略提升的有效方式：首先对文章的相关研究背景进行了论述，在当前的社会经济发展中，不同类 型的企业在实际中遇到的问题是有所不同的，尤其是在信息技术时代下，各种类 型的高新技术不断出现，为了在这种发展环境中取得一定的优势，就要借助云计 算的快速发展，这种市场发展环境为浪潮集团的快速发展，创造了一个良好的经 济发展环境，是实现整体质量提升积极保障。在论述的过程中，明确了浪潮集团 发展的特殊性，从市场发展的角度出发进行分析，是实现浪潮集团进一步发展的 基础。国内外在有关云计算方面进行了系统性的研究，在理论和实践方面都
3、进行了 积极的尝试，通过专业化的分析能够积累众多的研究资料，是实现文章有效性研 究的保障，相关理论研究的开展为文章的进一步发展创造了一个良好的知识积 累，云计算已经成为社会经济发展的一种必然趋势，为了在多样化的现代经济发 展中取得一定的优势，要明确相关工作的开展必须建立在现有的基础资料之上， 从而避免研究方向出现一定的偏差。第三章对浪潮集团进行了分析，在云计算技术条件下，浪潮集团积极开展相 关的营销发展活动，并且在实际中取得了一定的成果，但是要认识到在实践发展 中，浪潮集团的云计算营销还存在着一些问题和不足，影响了其后期工作的有效 开展，要在实际中明确相关问题存在的客观性，针对发展中遇到的困难
4、进行分析 是非常重要的。第四章针对浪潮集团在云计算营销中存在的问题和不足提出了适当的应对 措施，从规范市场发展的全面性出发，制定一种行之有效的营销战略利用方式， 是规范浪潮集团云计算发展的一种积极尝试，从而避免在发展的过程中遇到的困 难和不足，是规范浪潮集团未来发展的一种有效方式。最后一章对文章的研究进行了系统性的总结，通过对研究中遇到的问题进行 分析，采取的应对措施能够在一定程度上实现规范浪潮集团未来发展的目的，在 一定的程度上实现了浪潮集团的进一步发展，受到相关研究局限性的制约，在实 际中存在着一些问题和不足，影响了整个研究有效性，在后期的研究中，要针对 这些问题进行积极的应对。关键词：云
5、计算；浪潮；市场营销；问题；对策AbstractThe rapid development of the computer created a good environment for developing various types of economic activity, from the point of view of the actual development, at home and abroad related to the scope of the field were positive attempt, with technology development to ach
6、ieve economic and social gains, in many of the technology of cloud computing is very important, through the modern significance of the professional marketing to the original mode of economic development and effective fusion together, so as to establish a modern way of economic operation. The emergen
7、ce of cloud computing is an inevitable trend of modern economic and social development, and produced by different types of computing marketing mode in the practical effect is has the certain difference, wave group in the process of development very seriously with new technology, starting from the an
8、gle of enterprises to standardize the development of, formulated the effective development strategy, this can in practice to change the structure of the traditional development, from cloud computing business marketing perspective, to explore the modern significance of effective marketing strategy is
9、 to achieve an effective way to enhance the whole marketing strategy:First related research background of the article has carried on the elaboration, in the current social and economic development, the problems encountered by different types of enterprises in practice is different, especially in the
10、 era of information technology, various types of high technology continue to emerge, to the development environment to achieve certain advantages, is necessary to use the rapid development of cloud computing, market environment for the development of the this is the wave of the groups rapid developm
11、ent, creating a good economic development environment and implementation to enhance the overall quality of active protection. In the process of discussion, it is clear that the particularity of the development of the wave group, from the perspective of market development for analysis, is the basis f
12、or the further development of the wave group.At home and abroad related to cloud computing aspects of the systematic study, in theory and practice are positive attempt, through professional analysis can accumulate a large number of studies, is the guarantee for the realization of the research on the
13、 effectiveness of the, relevant theoretical research carried out for the further development of the created a good knowledge accumulation, cloud computing has become an inevitable trend of social and economic development, in order to gain certain advantages in the diversification of the modern econo
14、mic development, it is necessary to clear related work be carried out based on the basis of the existing data, thus avoiding certain deviation of the research direction.Chapter three group of the wave are analyzed, in the cloud computing technology, the wave of the Group actively carry out activitie
15、s related to marketing development, and has made some achievements in practice, but to recognize in development practice, Inspur Groups cloud computing marketing there are still some problems and shortcomings, affecting the effective implementation of the late work, to clarify the objectivity of the
16、 existence of related issues in practice, in view of the difficulties encountered in the development of analysis is very important.In the fourth chapter, according to the wave of the group in the cloud computing problems existing in the marketing and appropriate measures are presented in the paper, from the point of view of the comprehensive development of market standardization, formulate an effective marketing strategy use is standard wave group of cloud computi
