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1、A brief analysis on illustration application in the advertising design of modern commercial poster高仝【Abstract】Inthispaper,throughtheillustrationoftheillustrationintheformofmoderncommercialposteradvertising,asimpleanalysisoftheillustrationofavarietyofapplicationsinmoderncommercialposteradvertising.【K
2、eywords】illustration;advertisingdesignofcommercialposter;applicationI.Thecharacteristicsoftheeraofmoderncommercialposteradvertisingdesign“Theplacardisasymbolofhumanwisdomandculture.Justlikethedesignmaster,FuTian,said,withthegradualimprovementofhumancivilizationandtheever-increasingscientificleveloft
3、hemodernera,designworksindifferentperiodshavedeterminedtheexistenceandperformanceofposteradvertisements.Italsoretainscertainhistoricalfeatures.Commercialposteradvertisementshavealsoadoptednewtechnicalmeans,andthedesignlanguagehasblurredthecountryspoints.Designandcreationhavebecomemoreintegrated.II.C
4、urrentstatusofapplicationofmodernillustratorsinmoderncommercialposterdesignWiththedevelopmentofmodernproductiontechnologyandthespeedofinformationupdat,thedisseminationofdesignworkshasalsoovercomevariouslimitationsinthepast.Theflexibleuseofdigitalmediahasgreatlyenhancedthedegreeoffreedomofdesigners.D
5、esignersarealsowillingtoboldlyexperimentwiththecombinationofvarioustechnologiesanddifferentformsofperformanceandarenolongerlimitedtotraditionalmanualdrawing.Atthesametime,variouscountrieshavealsoformedtheirowndistinctiveformsandstylesunderthistrend.Theillustrationartinourcountrystartedlate.Comparedw
6、iththegap,theillustrationsintheposterdesignarestillimitated.Thedesignworkswithnationalcharacteristicshavenotyetformedscale.III.IllustratorsinnovativeapplicationinmoderncommercialposteradvertisingdesignToday?sillustrationsincommercialposteradvertisementsareinavarietyofforms,fromtraditionalhand-drawin
7、gtofullycomputer-drawncreations.Thisnotonlyreflectstheadvancementoftechnology,butalsothedeepeningofdesignersunderstandingofartisticinnovation.1.AspectsofphotographyPhotographicillustrationisawayforadesignertocreateacontradictoryandnovelartisticexpressionbysynthesizingphotosorillustrator-assistedillu
8、strations.Itcangiveviewersmoreroomforimaginationandpreservetheauthenticityofphotos.Theflexibilityoftheillustrations,thisnewcombinationofvirtualandactualinformationnotonlyaddstotheinterestingnessofthescreen,butalsoachievesthepurposeofattractingtheattentionoftheaudience.Thisvisualstimuluspreciselymeet
9、sthenatureofcommercialposteradvertisingandisthereforeusedinthedesignofcontemporaryposters.Itisacommonoccurrenceincreation.2.DigitalAspectsDigitalillustrationoriginatesfromtraditionalhand-painting,anditsapplicationinposterdesigntodayismuchhigherthanthatoftraditionalpainting.Todaysdigitalillustrations
10、cannotonlymeetthedetailedrequirementsofcolorandtextureintraditionalpaintings,butalsousepressure-sensitivedrawingboardstoimitatetheappearanceofhand-paintedstrokesandvarioustextures.Thevectorillustrationmakesthedesignworknolongersubjecttosizeconstraints,resolutionandoutputsizeismorecontrollable,andthe
11、replicatingnatureofdigitalillustrationshighlightsthecomputersinherentadvantages.Comparedwiththetraditionalformofexpression,digitalillustrationisanemergingexpressionlanguageanditisindispensabletousedigitaltechnologytocreate.3.Thecombinationofmulti-elementcreativeformsDesignersmustnotonlymasterexistin
12、gcreativetools,suchasphotography-relatedtechnologies,andskilleduseofcomputersoftware,butalsoconstantlyexplorenewandunknownfields,andmaintainthedesirefornewdigitaltechnologytolearn.Theycannotbesinglecreativeforms.Limitations.Theuseofillustrationsincommercialposteradvertisingisafeaturethatcorrespondst
13、othehistoricalvalueofposterdesign.Contemporarydesigncannotbeseparatedfromtheparticipationofdigitaltechnology.Illustratoristheapplicationofcommercialposteradvertising,anditisbasedonphotographyandhand-painting.Thecombinationofdigitaltechnologiesandotherformsofintegrationcreatesmorecomplexanddiverseeffects,whichnotonlygivesviewersmorevisualperspective,butalsobringsmoreroomforimagination.IV.ConclusionCommercialposteradvertisinghasbecomealandscapeinafast-pacedcity.Whetherwalkingthroughthestreetsorwalkinginthesubway,thesecolorfulimagesareanindispensablepartofthecity.
