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1、战略管理学习精选文档你我共享姓名：魏刚班级：08级信管01班学号：0820170125Chapter1exerciseandtest一、TRUE/FALSE:1.TheeffectofglobalizationonBoeingisonlynegativeandisduesolelytodirectcompetitionwithEuropean-basedcompetitorAirbus.FALSE2.OnewaytoevaluateifAirbushadachievedaboveaveragereturnswouldbetocomparestockmarketreturnsagainsttho
2、seofBoeingFALSE.3.Strategiccompetitivenessisachievedwhenafirmsuccessfullyformulatesandimplementsavalue-creatingstrategyTRUE.4.AlligatorEnterpriseshasearnedabove-averagereturnssinceitsfoundingfiveyearsago.SincenootherfirmhaschallengedAlligatorinitsparticularmarketniche,thefirm!sownerscanfeelsecuretha
3、tAlligatorhasestablishedacompetitiveadvantage.FALSE5.Thegoalofstrategicmanagementistodevelopacompetitiveadvantagethatispermanentlysustainable.TRUE6.Riskintermsoffinancialreturnsreflectsaninvestorsuncertaintyabouteconomicgainsthatwillresultfromaparticularinvestment.TRUE7.Averagereturnsarereturnsinexc
4、essofwhataninvestorexpectstoearnfromotherinvestmentswithasimilaramountofrisk.FALSE8.ReturnscanonlybemeasuredinaccountingtermsFALSE.9.IfafirmcanearnatleastaveragereturnsitwillbeabletosurviveFALSE.10.Economiesofscaleandhugeadvertisingbudgetsarejustaseffectiveinthenewcompetitivelandscapeastheywereinthe
5、past,buttheymustbereinforcedbystrategicflexibility.TRUE11. Wal-Martistryingtoachieveaboundarylessretailingempirebyimplementingglobalpricing,sourcing,andlogistics.FALSE12. Itisstillpossibleforafirmtoescapethedemandsofglobalizationbyoperatingsolelyinitsdomesticmarket.FALSE13. Therateoftechnologydiffus
6、ionhasbeensteadilyincreasingoverthelasttwodecades.TRUE14. Acreatedacompetitiveadvantageandanentirelynewindustrybymakinguseofdisruptivetechnology.TRUE15. ExamplesofincrementalinnovationsincludeiPods,PDAs,WiFi,andwebbrowsersoftware.TRUE16. Thevalueofpatentsoninventionsisincreasingbecauseofthecompetiti
7、veedgeorganizationsgainbyconstantinnovationandcreationofnewproductsFALSE.17. Developedcountriesstillhavemajoradvantagesininformationtechnologyoverdevelopingcountriesbecauseofthesignificantcostoftheinfrastructureneededforcomputingpower.TRUE18. Tangibleassets,suchaslandandcapitalequipment,arelosingthe
8、irvalueassourcesofcompetitiveadvantageincomparisontointangibleassetsFALSE.19. ThenewCEOofOpacityEnterprisesisdeterminedtomakethelong-establishedAAAAAA精选文档你我共享firmstrategicallyFALSE20. OnecapabilitycharacteristicofafirmwithstrategicflexibilityiseffectivemanagementinformationsystemsTRUE.21. TheI/O(ind
9、ustrialorganization)modelassumesthatafirmuniquesresourcesandcapabilitiesareitsmainsourceofabove-averagereturnsTRUE.22. TheCEOofTwinSpires,Inc.,isemotionallyandintellectuallycommittedtousingtheresourcesofthefirmtoservetheneedsofthenaturalgardeningcommunitybyprovidingrareandnativeplantstoindividualsan
10、dnurseriesaroundtheUnitedStates.ThiscommitmenthascarriedtheCEOthroughlongperiodsofbelowaveragereturnsoninvestment.TheperspectiveoftheCEOofTwinSpiresisconsistentwiththeassumptionsoftheindustrialorganizational(I/O)model.TRUE23. Becauseofitsgrowth,Netflixoperatesinaturbulentcompetitiveenvironment,where
11、asBlockbusterdoesnotFALSE.24. Fiveforcesmodelsuggeststhatfirmsshouldtargettheindustrywiththehighestpotentialforaboveaveragereturnsandthenimplementeitheracost-leadershipstrategyoradifferentiationstrategy.TRUE25.Theuniquenessofafirmresourcesandcapabilitiesisthebasisforafirmsstrategyanddeterminesitsabi
12、litytoearnabove-averagereturnsundertheI/Oview.TRUE26. Corecompetenciescanbeformedonlyaroundproductionorservice-provisionactivitiesofthefirmratherthaninsupportactivitiessuchasaccountingandmarketing.TRUE27. Theresource-basedmodelassumesthatiffirmshaveresourcesthatarerareorcostlytoimitate,thisissuffici
13、enttoformabasisforcompetitiveadvantage.FALSE28. ResourcesareconsideredrarewhentheyhavenostructuralequivalentFALSE.29. Theassumptionsoftheindustrialorganizationalmodelandtheresource-basedmodelarecontradictory.Therefore,organizationalstrategistsmustchooseoneortheothermodelasthebasisfordevelopingastrat
14、egicplanFALSE.30. Aneffectivevisionstatementwillspecifythemarkettobeserved.TRUE31. Organizationalmissionstatementstypicallydonotincludestatementsaboutprofitabilityandearningabove-averagereturns.FALSE32. Organizationalvisionandmissionserveasemotionaltoolsforthefirm,and,assuch,havelittleimpactonfirmpe
15、rformanceFALSE.33.Organizationalstakeholdersarethefirmsinternalresources,andcapabilitiecorecompetenciesthatareusedtoaccomplishwhatmayatfirstappeartobeunattainablegoalsinthecompetitiveenvironment.TRUE34. Shareholdersaresatisfiedwhenreturnoninvestmenthasbeenmaximized.FALSE35. Theneedsanddesiresoforganizationalstakeholdersareinherentlycontradictory.TRUE36. Relativepoweristhemostcriticalcriteriaforprioritizingthedemandsofstakeholders.FALSE37. Hourlyworkersontheproductionlineofachicken-processingplantareAAAAAA精选文档你我共享consideredorganizationalstakeholdersF
