肥胖老年人服装市场调查总结

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1、精选优质文档-倾情为你奉上Conclusion:Lets usually dont often contact the practice of classs material needs have a partial understanding.With the increasing development of society, peoples ideological progress, thinking more active, the material and spiritual demand is growing.This survey is about the theme of th

2、e body is plump elderly clothing.Everyone has a heart of beauty, and clothing is used for packaging, we must increase our outer beauty products.For love beautiful young and us that these college students, fashionable, fashion is a kind of inevitable trend.However, for the elderly, they may focus is

3、not on the dress.Therefore, combining with the investigation, the elderly, especially the body is plump elderly, generally dont too care about oneself dress, at most is to require their own comfortable clothing fabrics, size is right, but not too pay attention to whether popular or whether collocati

4、on. In fact, according to the survey, only a few old people on the dress is exquisite.This part of the man who had two characteristics: first, belongs to the relatively affluent economy, children without the burden of the crowd.Second, the thought is active, to accept new things faster, just in time

5、 to keep up with the trend of social development.This part of the population generally will visit some brand shop, according to the survey has the following several kinds of popular brand: li hong international, this brand of clothing is given priority to with mature women, it in a suitable style, r

6、ich color, novel style and welcome by consumers.Posture is more obese seniors can accept the dress code number is complete, is the cause of brand is suitable for all ages people.Also, Elaine sail, it basically is given priority to with pure natural cotton, hemp, silk fabrics, also combined with the

7、characteristics of Oriental female element, not only elegant, also pay more attention to the durability of a dress, give a person a kind of intellectual beauty.Part of the reason why the elderly choose this brand is because of its comfortable fabrics as well as that of a traditional beauty.Besides,

8、there are auspicious, hemp, peach flowers blooming, ShangJu seven colors, xiaolian, shield cuckoo, and home and heng and similar brand more popular.There are still some old people would go to the tailor shop to build their own clothes, or the children help to purchase, and most older people generall

9、y choose some cheaper shop to buy a new coat.Because the body is fat, general relatively difficult when buying clothes.According to the survey, the part of the old people prefer plain clothes color, but for some clothes with floral also is interested in, their demands are mostly loose comfortable gi

10、ve priority to.They are not the pursuit of unique individual character, the unity of the popularization of style can also be accepted.For leather fabrics or jeans clothing generally is beyond the scope of their thinking, for too tight or too revealing clothes.For China, the traditional predominantly

11、 small clothing sales in the clothing market, the heavyweight consumer groups a garment is hard to find the situation more difficult.Although clothing market has become increasingly saturated, but thats not for all in the field of clothing, such as todays market is very difficult to buy fashionable

12、big sizes.Improvement of living standards over the years, the high head and population and rich nutrition of overweight people in rapid growth, these people often face difficulty is a lot of money in hand but dont know where to go to buy your own clothes, these data suggest that clothing consumption

13、 in fertilizer increase rapidly. Development view, the current domestic population population age trend of obesity is more and more serious, in this market has not yet been thoroughly before, we need to seize the moment, started the brand, believe it either for the pursuit of fashion and personality

14、 of fat people, was for the pioneers of the industry, is a benefit to the enterprise.According to above investigation, I set after discussion, in order to adapt now the figure is fat the needs of elderly and should be launched on the market a number of moderate price, material, color soft, comfortab

15、le size slants big, style, generous, simple style of clothing.That is made by our group for the market research report.This practice allows us to have a further understanding of the clothing market, also exercise our ability of communication and the collective cooperation.But through this practice a

16、lso let us feel my own shortcomings, for the defective part, we will do further improvement, we should try to be the best.结论:这次的实践让我们对平时不常接触的阶层的物质需求有了部分的认识。随着社会的日益发展,人们的思想不断进步,思维更加活跃,对物质层面和精神层面的需求都在不断增长。这次调查的主题是关于体态较丰满的老年人服装。人人都有一颗爱美之心,而服装就是用来包装我们,使我们增加外在美的必须品。对于爱美的年轻人以及我们这些大学生而言,追赶潮流,追求时尚是一种必然趋势。然而,对于老年人来说,他们关注的重点可能就不在服装上了。因此,结合调查来说,老年人,特别是体态较丰满的老年人,一般不太在意自己的穿着,他们至多是要求自己的衣服面料舒适,大小合适,而不会太讲究是否流行或是否搭配。实际上,根据调查,只有少数老年人在穿衣打扮上比较讲究。这部分人有两个特点:一、属于经济上比较宽裕的,没有儿女负担的人群。二、思

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