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1、商务英语函电教案Time: 2009 Periods: 56 内容UNIT ONE BUSINESS LETTER-WRITING课 时4教学目的与要求In this unit, we will introduce to the students the importance of business letter-writing, and the different elements of business letters, such as the essentials, the letter-head, the date, the inside name and address, salut
2、ation, complimentary close and the envelop. After the unit the students should be very familiar with the different elements.重点难点及其处理1Different elements in the business letter;2Detailed requirements of each element.教学方法Translation; explanation; group work教学步骤The First and Second Teaching PeriodsStep
3、1 Warming up The teacher introduces correspondence English to the studentsStep 2 Leading in a Business LetterQuestions: What are the standard parts of a business letter Explanation of the business letterComplementary closeSignature areaStep 3. PracticeShow a business letter and let the students poin
4、t out what standard part it belongs to and briefly explain each part of the optional parts of a business letter.: personal or confidential notation; attention line; subject line; reference line; executive and secretary initial; enclosure; copy notation mailing notation/notation of delivery; postscri
5、ptStep 4. Guidelines for writing a business letter1. 7 “C” s: 1)consideration; 2)courtesy; 3)clarity;4) conciseness; 5) Concreteness 6) Completeness 7)Correctness 2. Remember the “Kiss” principles: Keep it simple and short3. Use active not passive voiceStep 5 Revision the terms and expressions1. Bus
6、iness terms and conditions贸易条件2. Look forward to doing 期待3. Thank you in advance for your cooperation4. Your goods sell well in our market你方货物在我市场上畅销5. We have done import and export business for years.我公司已做进出口生意多年6.VAT 增值税7. Fair 交易会8. Sample样品9. Head office总公司10. With keen interest殷切地Step 6 Homewo
7、rkRemember all the words and expressions just learntThe Third and the Fourth Teaching periodsStep 1 RevisionDoing some translations.盼早复。若蒙早复，不胜感激。我们是我国一家大公司，在该行业经验丰富。你方8月20日来函，告知交易会开幕日期，已收到，谢谢。Step 2 PresentationIndented form is the traditional British practice with the heading usually in the middle
8、 and the date on the right-hand side. The complimentary close may be in the center or commence at the center point. With every new line two or three spaces are indented. Also each paragraph indents by five or six spaces.Step 3 Sample Letters1. Under the guidance of the teacher, the students learn th
9、e words and expressions listed in the notes2. The students read the letter and try to find out the main ideas of the letter orally. 3. Under the guidance of the teacher, the students go through the new words, expressions and the sentences in it.4. Under the guidance of the teacher, the students try
10、to put the text into Chinese orally.5. Under the guidance of the teacher, the students try to figure out the way of writing.1) 缩行式： Indebted Style封内地址和其他需要分行打字部分，后一行都比前一行缩进二格或三格；信的正文，每段的开始一行都缩进若干格。2)The attention line 经办人姓名/代号The attention line is used to direct the letter to a special individual or
11、 section of the firm. It generally followed the inside address. 这里姓名只是笼统说法目的是为了避免不必要的担搁.3)Enclosure 附件 如信中有附件时，应在签名下注明Encl.或Enc.附件位置一般位于信纸的左下角。如附件不止一件应注明2 Encls or 3 Encls,或详细列明如下： Enclosure: As SatedEnclosuresEnclosures 2Encl.Encls. 2 InvoicesEnc: 1 Photo 1 Certificate 6. Ask the students to read t
12、he text and try to remember the words, expressions and typical sentences in the text.7. Ask some students to put some sentences in to English.8. Ask the students to make sentences with the words and expressions just learnt.Step 4 Activities1.Vocabulary review2.Writing practice 按下面提供的材料，请你代表公司，按今天的日期
13、，分别设计出一封齐头式，一封缩进式书信和信封，注意总体布局，准确运用标点符号和正确的拼写。Step 5 Summary and HomeworkThis unit is a guide to formats of business letters. The main parts of a letter include: letterhead date, inside address, salutation, and body of letter, closing, signature, and special notations. Three styles are discussed here
14、 :the block style, the indented style and modified style.1. Review the letter and try to recite it.2. Remember all the words and expressions just learnt课外作业及要求1. Review the new terms and expressions of this unit2. What are the different elements? What are the detailed requirements of each element?后记
15、The students feel confused first and after a lot of practice, they are able to design their own letterhead and write a simple letter内容UNIT TWO ESTABLISHING BUSINESS RELATIONS课 时4教学目的与要求The establishment of business relations is one of the important undertakings in the field of foreign trade. The aim of this unit is to let students understand how to establish new business relations and keep old relations.重点难点及其处理1. Techniques in our enquiry;2. Points must be observed in the replies to the enquiry3. How to write a successful letter to e
