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1、Analysis of the External Environment ofthe Chinese Auto Enterprises【Abstract】 The external environment analysis focused on the identification and evaluation of external trends and events beyond the Companys ability to control. Through the analysis of the external environment, well clear of the oppor
2、tunities and threats faced, able to choose to determine what to do. Make the right foreseeable future changes of the external environment, strategies can be a prerequisite for success. The auto industry has a history of more than a hundred years. As traditional industrial enterprises, auto companies
3、 have long external environment analysis. In recent years, Chinas auto industry is rapid development， and many outstanding enterprises is established. In this paper, we make the BYD Auto Company as an example to introduce the external environment of the Chinese auto companies.【Key Word】External Envi
4、ronment; BYD Company Limited; Chinese Auto Enterprises; Corporate strategyIntroductionIndustry strategy formation is not a continuous recurring activity process; usually appear in a period of stability, a period of change such a discontinuous process of non regular activities. This means that for mo
5、st of the enterprise, this strategy has been formed often in a relatively stable condition, unless the enterprise operation of the abnormal situation, or always tend to keep moving direction along the Settings. This means that business success is used will become a trap operation today, at present o
6、peration success, often for future failure seeds, due to the change of environment, enterprise strategy in maintaining the status quo will make the loss of response sensitivity.From the external environment of the enterprise directly to distinguish can be divided into two categories of the general e
7、nvironment and specific environment. The general environment can affect the macro-environment of a particular social enterprises, more indirect impact on the enterprise. Specific environment is more directly affect the micro-environment of an enterprise.To evaluate enterprise strategy not only to ev
8、aluate the current mission, objectives, strategies, strategy and analysis to the enterprise environment, determine the key strategic elements. Enterprise environment, including two parts of the external environment and internal environment and external environment on enterprise external organization
9、, usually short-term variable control for enterprise executives composition. The internal environment organization memory is, usually in the short term is not by business executives control variables, including three parts of the organization structure, culture, resources.1. Brief introduction of BY
10、DBYD Company Limited was founded in 1995 by Wang Chuanfu, July 31, 2002 Main Board issuers listed in Hong Kong, is a company with a high-tech private enterprises of the three major industries of IT, automobile and new energy group. Currently, BYD nationwide has been in Guangdong, Beijing, Shanxi, Sh
11、anghai and other places to build nine production bases, with a total area of nearly seven million square meters, in the United States, Europe, Japan, South Korea, India, Taiwan, Hong Kong branches or offices and other places, and now the total number of employees has more than 15 million people. Inc
12、eption of the company, the electronics industry is the main business, date, battery and other products production is still one of the main business of the company. In 2003, BYD acquired Xian Qinchuan Automobile Co., Ltd., officially entered the field of automobile manufacturing and sales, and to sta
13、rt the development of the national brands car journey. Today, BYD has built five automobile industry base, and have reached the international advanced level in terms of vehicle manufacturing, mold R & D, model development, and industrial pattern gradually improved and has quickly grown into the most
14、 innovative new brand in China. Automotive products including a variety of high-and low-end series fuel cars, as well as automotive mold, auto parts, dual-mode electric vehicles and pure electric vehicles, etc.Electric vehicles in urban public transport and personal transport, has broad prospects fo
15、r development. December 15, 2008, does not depend on the worlds first dual-mode electric vehicle charging stations listed in Shenzhen BYD F3DM sounded solve the energy shortage, the clarion call of the three carbon dioxide emissions and environmental pollution problems. BYD dual-mode electric vehicl
16、e transition era of pure electric car is no longer distant. Leader in the field of electric vehicles, and the industry leader in the global rechargeable battery, BYD quickly grasp the key part of the relationship between the success of electric vehicles - power battery core technology, and already has a large-scale commercialization of the technology and be able to develop more energy-efficient, environmentally friendly electric vehicles to achieve performa
