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1、说明：本文的内容虽然不是很专业，但是框架和其中的市场营销理论可以供大家参考。希望对需要的人有帮助！第四章 市场分析摘要饲料产业作为支撑国民经济第一产业农业的重要组成部分，饲料产业显得尤为重要，饲料产业有着国家政策保障和技术支持。饲料资源的充分挖掘及创新受到国家的重视，本章将从消费者市场角度，挖掘出饲料产业的发展要求，并且从饲料产业的政策、市场等方向进行分析。通过综合分析制定自身的策略和市场预测，用图表和数据的直观形式展现本公司的发展机会和前景。4.1市场回顾4.1.1消费市场分析我国居民膳食结构特点是碳水化合物含量高的植物性食物食用过多，以蛋白质等营养素为主要来源的动物性食物食用不足。因此，要
2、保证我国人民膳食的合理化，满足平衡膳食的要求，就必须使膳食中植物性食物与动物性食物保持平衡，应经常吃适量的鱼、禽、蛋、瘦肉等动物性食物。动物性食物是优质蛋白质、脂溶性维生素与矿物质的良好来源。2002年第四次全国营养调查资料表明：城乡居民能量及蛋白质摄入得到基本满足，肉，禽，蛋等动物性食物消费量明显增加，优质蛋白比例上升。城乡居民动物性食物分别由1992年的人均每日消费210g和69g上升到248gh和126g。与1992年相比，农村居民膳食结构趋向合理，优质蛋白质占蛋白质总量的比例从17%增加到31%，脂肪供能比由19%增加到28%，碳水化合物供能比由70%下降到61%。从畜产品消费趋势分析
3、，随着全面建设小康社会的推进，人民生活水平的不断提高和膳食结构的改善，我国畜产品消费市场具有较大的增长潜力，中国的畜产品还是公认的具有国际竞争力的优势产品，畜产品消费的不断增长必将促进畜物业的发展。目前畜牧业已成为我国农业经济结构战略性调整和农民增收的关键措施，饲料是畜牧业发展的物质基础，加快发展畜牧业必须加快发展饲料工业。 另外畜牧业和水产业需要各种相应的饲料，这一市场需求迫使各种饲料工业的产生和发展。为满足各种饲料的市场需求，饲料产业需要在技术、原料上有所创新，只有那样才能完善饲料产业。4.1.2国家政策中国畜牧业发展潜力很大。特别是中央1号文件、中央经济工作会议和中央农村工作会议，都把扶
4、持畜牧水产养殖业发展确定为推进农业和农村经济结构调整、增加农民收入的战略措施，畜牧水产养殖业的发展已成必然。饲料工业必须适应形势，抓住机遇，加快发展。 “三农”的中央 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
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