《SayItwithPresentations》由会员分享，可在线阅读，更多相关《SayItwithPresentations（79页珍藏版）》请在金锄头文库上搜索。
1、Say It with PresentationsHow to Design and Deliver Successful Business Presentations, Revised and ExpandedGENE ZELAZNY McGraw-HillNew York, Chicago, San Francisco, Lisbon, London, Madrid, Mexico City, Milan, New Delhi, San Juan, Seoul, Singapore, Sydney, TorontoCopyright 2006 by Gene Zelazny. All ri
2、ghts reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission
3、of the publisher. 0-07-149187-2The material in this eBook also appears in the print version of this title: 0-07-147289-4.All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion onl
4、y, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use
5、in corporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoaremcgraw- or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this
6、 work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish
7、 or sublicense the work or any part of it without McGraw-Hills prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms. THE WORK IS PROVIDED
8、“AS IS.” McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPR
9、ESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error
10、free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill has no responsibility for the content of any information accessed through the work. Under no c
11、ircumstances shall McGraw-Hill and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liabil
12、ity shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise. DOI: 10.1036/0071472894To Marvin Bower for creating the playground known as McKinsey & Company and to the thousands of friends and colleagues in the Firm who gave me the space to play
13、in it Here it is over 40 years later and Im still running around with sand in my sneakers. ACKNOWLEDGMENTS Recently I heard the expression, “the gift of feedback.”It meant a lot to me, especially when I thought of the professionals who supported me in creating this book. Thank you all, for being suc
14、h an important part of this book, and of my life.Sara Roche for your uncompromising standards of quality in editing the ideas, the structure, the words. Sara retired from McKinsey & Company, where she made friends of all those who had the privilege of working with her for 32 years. Sara also edited
15、my first book, Say It with Charts. Vera Deutsch for making me look good. Shes the talented graphics designer who added her magic touch to the look and feel of the book, as she did with Say It with Charts. Dan Nevins for your gift of humor with the illustrations.Zac Enco for giving your dad, Bill Enc
16、o, the time he needed to help shape the chapter on selecting media in the next decade.Ellen Lesser and Steve Sakson for your patient, sensitive, constructive advice when I needed it most.Judy Marcus for sharing your professional insights, for bringing out my softer, gentler voice, and for holding my hand as we move through life together.ABOUT THE AUTHOR Gene Zelazny is the Director of Visual Communications for McKinsey & Compan
