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1、Conducting Powerful Meetings REPORT By Tony Alessandra, PhD Phil Hunsaker, PhD ISBN: 1933631163About the Author Tony Alessandra, PhD, CSP, CPAE Building Customers, Relationships, and the Bottom-Line Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line. Audiences le
2、arn how to outmarket, outsell, and outservice the competition by applying Dr. Alessandras marketing, sales, service, and relationship-building skills.Tony has a street-wise, college-smart perspective on business, achieving success as a graduate professor of marketing, entrepreneur, author, and consu
3、ltant. He earned his PhD in marketing from Georgia State University and was inducted into the Speakers Hall of Fame in 1985.Dr. Alessandra is the co-founder of MentorU.com, an online e-learning company providing training and coaching utilizing the latest Internet technologies.Dr. Alessandra is a wid
4、ely published author with 14 books translated into 14 foreign languages including The Platinum Rule and The Art of Managing People. He is featured in over 50 audio/video programs and films, including The Dynamics of Effective Listening and Non-Manipulative Selling.Tony Alessandra reaches people - fr
5、om the Board of Directors to the front-line employees. He delivers practical ideas and profitable bottom-line results “ with a lot of snap” - so people can grasp it, remember it, and use it. Recognized by Meetings & Conventions Magazine as “one of Americas most electrifying speakers,” Tony s polishe
6、d style, powerful message, and proven ability as a consummate business strategist consistently earns rave reviews.SCENE 1 Are you going to the staff meeting? Do I have a choice? Not much. Two long, boring hours. Every Friday afternoon. Just like clockwork. One of these days well figure out why. Its
7、his way of making sure we dont leave early. SCENE 2 Time for the new product development meeting. Ok. Im anxious to see what information was collected this past week. The agenda says Smith from New Materials is giving a report. Maybe theres a new development. Ive got some data to share that might gi
8、ve us a lead. Good, lets go. Which meeting scene is most familiar to you? Do you approach a corporate meeting expecting just another annoying waste of time? Do you walk away from it wondering why you wasted your time? If so, you know first hand how frustrating inefficient meetings are. Most managers
9、 spend 25-30% of their time in meetings and studies show that the average cost of a meeting runs over $1,000. Since its rare to have a meeting-free day, for most organizations, the total cost of meetings quickly adds up to a major expense.Meetings are currently the most expensive communication activ
10、ity in the corporate world -more costly than word processing, computers, paperwork, or multitudes of phone calls. Consider the salaries of those in attendance, preparation costs, travel expenses, and the price of materials, facilities and equipment used during the meeting. Even if an organization co
11、nducted only two meetings a week, the total annual cost for those gatherings would run well over $104,000.Perhaps even more costly than the loss of time and money is the reduced morale that happens when people are forced to sit through boring, poorly planned and conducted meetings. When unproductive
12、 meetings occur regularly, people with demanding schedules begin to avoid attending. Yet, these are the very individuals whose participation may be most important.The primary reason meetings dont accomplish their objectives is lack of advance planning and preparation. Even though executives spend a
13、significant portion of their time in meetings, studies show that 78% have never received training on how to plan, organize and conduct a meeting.When meetings are well managed, they are effective and essential tools for communication within the organization. Important decisions are made, ideas are g
14、enerated, and information is shared. Meetings are a critical part of team building and as team spirit grows, the company benefits as the groups ability to work together and make decisions grows. There are six basic functions that meetings perform better than any other communication technique: Share
15、knowledge - meetings provide a forum where individual information and experience can be pooled. The group revises, updates and adds to what it knows collectively. Establish common goals - meetings help every member of the team understand the goals and objectives of the group and how his individual e
16、fforts will affect those objectives. Gain commitment - meetings gain consensus on decisions and foster commitment. An agreement and sense of responsibility to implement and support the decisions is created. Provide group identity - meetings define the team. Those present belong to the team; those absent do not. Attendees develop a sense of collective identity. Team interaction - meetings are o
