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1、 托业高频词汇和短语Part 1单词03(播送或电视的）广告；商业的，营利的Our new commercial will be shown on TV tonight.我们的新广告今晚会在电视上播放。compare比拟Customers will always compare your product with those of other companies.消费者总是会把你们的产品和别家公司的产品拿来作比拟consume消费，购置（产品），摄取（食物）What kind of people consume our services?什么样的人会购置我们的效劳？direct marketi
2、ng直销Using direct marketing, we were able to advertise our products to the people most likely to buy them.通过直销，我们可以将产品推销给最有可能购置的人。direct-response直接回应的，直销的Direct-response advertising is very popular on the Internet.直销广告在网络上特别受欢送。distribution安排，配销，流通We are planning for global distribution of our produc
3、t.我们准备把我们的产品分销到全球。distributor销售者，批发商Contact the distributor and find out where we can buy this product.联系经销商，看哪里可以买到这个产品。fair trade公正交易We buy our coffee directly from the farmer in Brazil, as we believe in fair trade.我们直接跟巴西的农夫买咖啡，由于我们深信公正交易的原则。hook销售手法The marketing hook for the movie The Blair Witc
4、h Project was making people believe that what happened was real and not acted.电影布莱尔女巫的营销手法让人们信任那个大事是真的，而不是在演戏。market销售；市场They are marketing their product toward young females.他们正在向年轻女性销售产品。merchandising商品推销One kind of merchandising is to use popular movies to help sell food.推销的方式之一是利用热门电影来推销食品。prima
5、rily主要地.最初Our customers are primarily women, but many men also buy our products.我们的顾客主要是女性，不过许多男性也会购置我们的产品。reputation评价，声望Customers will trust a company with a good reputation.消费者会信任声望好的公司。satisfaction满足、满意，开心Customer satisfaction is very important.消费者满足度是很重要的。strategy策略、战略We need to think very carefully about our marketing strategy for this product.我们得认真想想这个产品的营销策略。
