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1、 2022年职称英语考试理工类完型填空练习(3)Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable _(1)_, just as the product, price, place, and p
2、romotional efforts are.A firms public image _(2)_ a vital role in the attractiveness of the firm and its products to employees, customers, _(3)_ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is _(4)_ to satisfy a
3、ll the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but _(5)_ will undoubtedly find resistance from employees who see their _(6)_ threatened. On the other hand, high-quality products and service standards should bring almost complete
4、 approval, _(7)_ low quality products and false claims would be widely looked down upon.A firms public image, _(8)_ it is good, should be treasured and protected. It is a valuable asset _(9)_ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has _(10)_
5、a quality image, this is not easily countered or imitated by competitors. _(11)_ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect _(12)_ favorable creditor relationships and lowest borrowing costs. It should also a
6、llow the firms stock to command a higher price-earnings ratio than other firms in the same industry _(13)_ such a good reputation and public image.A number of factors affect the public image of a corporation. _(14)_ include physical facilities, contacts of outsiders with company employees, product q
7、uality and dependability, prices _(15)_ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.1. A) at considerable extentB) to considerable extentC) to considerate extentD) at considerate extent2. A) establishesB) playsC) makesD) obtains3. A) butB) howeverC) andD) as10.A) beenB) developedC) foundD) learned11.A) WithB) SuchC) LikeD) /12.A) a moreB) moreC) mostD) the most13.A) withB) withoutC) inD) of14.A) TheyB) ItC) SomeD) Most15.A) related toB) connected withC) relative toD) related withKEY:BBCDC BABAB BDBAC
