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1、理解媒介融合研究生课程学习资料汇编重庆大学文新学院“实践教学工作坊”编2009.4.注意：内部资料，供学习参考。若在发表论著中引用本资料的内容，请务必核对原文并注明原始出处。目 录Gregg Fields : Proposed Chongqing Lectures By Gregg Fields2章于炎乔治肯尼迪弗里兹克罗普：媒介融合：从优质新闻业务、规模经济到竞争优势的发展轨迹4蔡 雯：新闻传播的变化融合了什么？从美国新闻传播的变化谈起31媒介融合发展与新闻资源开发36媒介融合趋势下如何实现内容重整与报道创新再论“融合新闻”及其实施策略41试论媒介融合趋势下的新闻创新47中国记协网：南京大学
2、金陵学院打造媒体融合“未来”实验室54重庆大学文新学院“文新视野”：马胜荣：高等院校新闻教育的实践性和超前性57卓光俊、杨尚鸿：媒介融合时代新闻教育改革的方向 59 Proposed Chongqing Lectures By Gregg Fields1. What does convergence mean?The term media convergence is used a lot these days, but there is actually not a standard definition of what it means. In this lecture, we explo
3、re some of the trends producing convergence and theorize on how they are going to revolutionize journalism.Secondly, we will analyze whether convergence actually works in practice. Specifically, are there any print organizations that are successfully transitioning to video or TV formats as well? Is
4、TV news going to be a net winner or loser as webcasting gains greater footholds? Can organizations that provide free content on the Internet somehow monetize their news services?2. Whats a converged journalist to do?Once upon a time, journalists at established news organizations essentially had life
5、time employment if they wanted it. Media companies were so large, and profitable, that layoffs were virtually unheard of. What has happened today is that the economic model is broken: Although the demand for quality news is at record levels, the revenue streams from advertising have largely dried up
6、.That means todays journalists must be both professionally savvy in their reporting and editing skills and technologically adept as new media are created and new forms of storytelling emerge.In this lecture, well discuss how to successfully manage a professional journalism career in todays fast-pace
7、d, fast-changing media world.3. Media convergences impact on Asian newsgatheringIn some ways, Asia appears to be an island of stability in otherwise turbulent media waters. Print circulation is up, traditional broadcast news is strong and radio organizations still have large and loyal audiences.But
8、as we saw with the Mumbai hotel attacks, Asian journalism today is on the edge of some sweeping changes. No longer is it a matter of sending reporters and having them file something on deadline hours, or even days, later. With Twitter, cellphone video, text messaging, etc., Asian news is clearly goi
9、ng to be affected by the technologies already reshaping the U.S. Well explore the outlook for newsgathering methods in Asia. And well also discuss how the new media might challenge our standards of proper, responsible and ethical behavior as journalists. Gregg Fields760 NE 71st St.Miami, FL 33138305
10、-751-PROFESSIONAL, AcademiaTsinghua Univ., fall 2008-present: Visiting Fellow in Global Business Journalism. Program is an English-language masters degree at Chinas most prestigious university. Responsibilities include supervision of masters theses, teaching and professional consulting with media or
11、ganizations throughout China. Program is sponsored by the International Center for Journalists, Washington, DC, with grant money from the Knight Foundation, Bloomberg News and others. Have developed original courses, including U.S. Corporate Strategies in the Chinese Market and Multimedia for Busine
12、ss Journalists.Florida International University, 2006-2008: Founded and developed a masters in business journalism curriculum, the first of its kind in the Southeast. Was responsible for all advising, course development and adjunct hiring. Placed students in internships at Financial Times in London,
13、 the Miami Herald, and WTVJ NBC6, among other news outlets. Helped place students work in multiple publications as freelancers. Secured scholarships for students from national and international organizations, including Reuters and the Reynolds Center for Business Journalism. PROFESSIONAL, Journalism
14、The Miami Herald, 1987-2008: Was a senior business writer and columnist, covering myriad major stories including the collapse of Eastern Airlines, the savings and loan crisis and the rise and fall of the housing bubble in South Florida. Was a member of the Herald staff that won the Pulitzer Prize fo
15、r Public Service in 1993. Have been an active member in professional journalism organizations such as the Society of American Business Editors and Writers. The Cincinnati Enquirer, 1980-87: Was a business writer covering major stories that included the decline of the Rust Belt, the Midwestern farm crisis and the social impact of income inequality in metropolitan Cincinnati. Major companies covered included Procter
