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1、AA（Account Assistant）客户助理Action Plan行动方案AD（Account Director）客户总监Add Value附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement公告Annual Report年报AP (Asia-Pacific)亚太区AR List任务清单ATL (Above the Line)线上活动Attachment附件Audience Awa
2、reness公众认知度Auto Industry汽车行业Awareness认知Background Analysis背景分析Background material背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌
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5、ess中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relations Association）中国国际公共关系协会CIS（Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Rela
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7、为准则Code of Ethics职业道德Communication Model传播模式Communications Kit新闻夹Communications Management传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process顾客购买过程Con
8、sumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person联系人Continuous Education继续教育Controlling Phase控制阶段Coordination Communicating协调沟通Copywriter文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corp
9、orate Reputation企业声誉Corporate Video宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial
10、客户证言Datasheet宣传页Decoration现场布置（装饰）Demand GenerationDemo Booth产品演示台Diagnosis诊断Director总监Distributor分销商DM（Direct mailing）直邮Domain Name Registration域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析En
11、vironment Issues环境问题Ethics of the Profession职业道德Event Management事件管理Event Planning事件策划Event事件、活动Executing Phase执行阶段Execution执行Executive President执行总裁Fact Sheet资料（数字或其他材料）FAQ常见问题问答Fashion Business时尚产业Feature article深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer宣传单页Follow-u
12、p跟进Forum论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR政府公关Government Relations政府关系Govt（Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划I
13、ndustry Participation行业参与Initiating Phase初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR内部公关International PR国际公关Internet Communications网络传播Internet Media C
14、ommunications网媒传播Interpersonal Communications人际传播Interpreter翻译Interview专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV（Individual Softw
15、are Vendor）独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（Large Account）大客户LE（Large Enterprise）大客户Leadership领导者Legal Duty法律义务Life Cycle of the Products产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communication
