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1、汉文化传播学院培养方案The Cultivating Program of School of Chinese Culture & Communications策划：天津外国语大学教务处Planner: Academic Affairs Department of Tianjin Foreign Study University编辑：天津外国语大学汉文化传播学院Creditor: School of Chinese Culture & Communications of Tianjin Foreign Study University主编：余 江Chief Editor: Yu Jiang编委
2、：马兰州 周和军 王 芳 徐 燕Editorial Board: Ma Lanzhou; Zhou Hejun; Wang Fang; Xu Yan校对：于 秒 赵 锦Proofreaders: Yu Miao; Zhao Jin广告学（会展策划）专业教学计划（专业课部分）Teaching Plan of Advertising (Exhibition Strategy) (Major courses)课程性质Nature ofthe course课 程编 码Course code课 程 名 称Names of courses主干课程Main course学分数Credits学时数Lesson
3、s学时分配Class-hourallocation各 学 期 周 学 时 分 布Lessons of each week in every semester授课Lecture实践PracticeIIIIIIIVVVIVIIVIII专业基础课Basic specialize d courses841101广告学概论Introduction to Advertising472724毕业实习Graduation Practice841102新闻学概论Introduction to Journalism236362841103传播学概论Introduction to Communication 236
4、362841104中国文学Chinese Literature236362841105外国文学Foreign Literature236362841106古代汉语Ancient Chinese Language 236362841107现代汉语Modern Chinese Language 236362841108实用美术与广告设计 1Pragmatic art and advertisement design I3.57254184841109实用美术与广告设计 2Pragmatic art and advertisement design II3.57254184841110经济学原理Pr
5、inciples of Economics 236362841111广告法规与职业道德Laws and Ethics of Advertising236362841112中外广告史History of Chinese and Foreign Advertising236362合计Total2954050436121062课程性质Nature of the course课 程编 码Course code课 程 名 称Name of courses主干课程Main course学分数Credits学时数Lessons学时分配Class-hourallocation各 学 期 周 学 时 分 布Le
6、ssons of each week in every semester授课Lecture实践PracticeIIIIIIIVVVIVIIVIII专业必修课Required specialized courses841201中外艺术史 Chinese and Foreign Art History236362毕业实习Graduation Practice841202广告文案写作Ad copy Writing 472724841203广告媒体研究Research in Advertisement Media236362841204广告策划与创意Advertisement planning and
7、 creation37236364841205广告实务 1Pragmatic Advertisement I136362841206广告实务 2Pragmatic Advertisement II136362841207会展经济学Conference and Exhibition Economics236362841208市场营销学Marketing gng教学实践基地进行；igeng及市场调查分析工作的广告学ue广告经营ingXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
8、XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX1.53618182841209市场调查分析Analysis and Research on Market1.53618182841210广告经营与管理Advertisement Management 236362841211消费者行为学Consumer B
9、ehavior236362841212整合营销传播Integrated Marketing Communication236362841213广告心理学Advertisement Psychology236362841214广告效果研究方法Methodology for Advertising Effect236362841115广告摄影与摄像Advertisement photography 37236364841216电脑图文设计Planning in Internet picture 37236364841217会展广告策划学Planning in Conference and Exhi
10、bition Advertisement236362841218公共关系学Public Relations236362841219现代国际广告Modern International Advertisement236362831108英语交际能力强化1Further English Proficiency I236362831109英语交际能力强化2Further English Proficiency II236362831110高级英语写作Advanced English Writing236362831111高级英语翻译Advanced English Translation236362
11、合计Total48972756216281216122课程性质Nature of the course课程编码Course code 课 程 名 称Names of courses学分数Credits学时数Lessons学时分配Class-hourallocation各 学 期 周 学 时 分 布Lessons of each week in every semester授课Lecture实验PracticeIIIIIIIVVVIVIIVIII专业选修课Selective specialized courses841301中国古代礼制Ancient Chinese Norms of Etiquette236362841302CI企划与设计CI Planning and Design472722841303平面媒体广告Research in Plane Media Advertisement13636284
