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1、简介与目录：跨境电商英语教程Language Building Additional Reading本教材的编写思路是以实际工作任务为导向、以工作流程作为主线，将内容分为账户注册、产品.上传、公共信息操作、产品文案撰写、售前客服、发货操作、售后客服、客户营销八大情境。在编写过程中,始终贯穿以英语实践技能为主体的结构，设计了以学生为中心的活动，推出了以任务为引领的教学模式。每章包括学习目标介绍、情境引入、任务示例、知识链接、实战训练、语言训练、拓展阅读和中英文对照术语八大块。Chapter 1 Accounts Opening 账号注册Learning Aims Leading-in Situa
2、tionTask One: Opening an account on AmazonTask Two: Understanding Sellers central on Amazon Filed TrainingLanguage Building Additional Reading Text AText B Text C VocabularyChapter 2 Products Uploading 产品上传Learning Aims Leading-in SituationTask One: Getting the Right Features Task Two: Making a Titl
3、eTask Three: Uploading Your Product via Website Task Four: Uploading Your Product via Template Task Five: Reading the Products Uploading Rules Filed TrainingText A Text B Text C VocabularyChapter 3 Copy Writing 文案撰写Learning Aims Leading-in situationTask One: Writing Bullet Points on AmazonTask Two:
4、Writing Product Description on Amazon Task Three: Writing selling Points on aliExpress Filed TrainingLanguage Building Additional Reading Text AText B Text C VocabularyChapter 4Commonplace Service 公共信息Learning Aims Leading-in SituationTask One: Revising Service Terms Task Two: Writing a Company Prof
5、ile Task Three: Writing a Brand story Filed TrainingLanguage Building Additional ReadingText A Text B Text C VocabularyChapter 5 Pre-sale Service 售前客服Learning Aims Leading-in SituationTask One: Reply to Enquiry for Product SizeTask Two: Reply to Enquiry for Unspecified ProductsTask Three: Reply to C
6、ounter Offer (insisting on the original price)Task Four: Reply to Counter Offer (making a concession) Task Five: Urging The Placement of An OrderTask Six: Urging PaymentTask Seven: Short Supply of Goods Task Eight: Confirmation of OrderTask Nine: Enquiry for Product Information via SkypeTask Ten: Co
7、nversation on Short Supply of Goods via Skype Filed TrainingPart I Written Communication Part II Oral Communication Language Building Additional ReadingEmail A Email B Email C Email D Email EEmail FEmail G Email H Email I VocabularyUseful sentencesChapter 6 Delivery Service 发货客服Learning Aims Leading
8、-in SituationTask One: Off-line ShippingTask Two: Adding Tracking Details OnlineTask Thee: Writing A Shipping Notification（出货通知单）Task Four: Tracking Logistics Information OnlineTask Five: Writing A Notification about Arrival of The GoodsFiled Training Language Building Additional Reading Text AText
9、B Text C VocabularyChapter 7 After-sale Service 售后客服Learning Aims Leading-in SituationTask One: Reading DSR（Daily Service Report 每日业务报告）on AmazonTask Two: Handling Customer Complains about Non-arrivalTask Three: Handling Customer Complains about Poor QualityTask Four: Writing Emails on Inviting Posi
10、tive Feedback Task Five: Handling Positive FeedbackTask Six: Writing Emails on Explaining Delayed Shipment Filed TrainingPart I Written Communication Part II Oral Communication Language Building Additional ReadingEmail A Email B Email C Email D Email E Email F VocabularyUseful Sentences.Chapter 8 Cu
11、stomer Marketing 客戸菅銷Learning Aims Leading-in SituationTask One: Writing Emails on Holiday PromotionTask Two: Writing Emails on New Products Promotion Task Three: Writing Emails on Customers Rewarding Task Four: Making Advertisements on SNSFiled Training Language Building Additional ReadingText ATex
12、t B Text C Vocabulary“”“”At the end, Xiao Bian gives you a passage. Minand once said, people who learn to learn are very happy people. In every wonderful life, learning is an eternal theme. As a professional clerical and teaching position, I understand the importance of continuous learning, life is
13、diligent, nothing can be gained, only continuous learning can achieve better self. Only by constantly learning and mastering the latest relevant knowledge, can employees from all walks of life keep up with the pace of enterprise development and innovate to meet the needs of the market. This document is also edited by my studio professionals, there may be errors in the document, if there are errors, please correct, thank you!
