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1、Talking to Your Kids about TelevisionTV can send powerful messages to children. One of the best ways for you to minimize any negative effects from these messages is to teach your kids to think critically about what they see on TV.Help your kids to understand that TV is only a construction of reality
2、 Explain how everything they see on TV (even news and documentary programming) is a reality that has been created by producers, directors, cinematographers, actors, editors, advertisers and othersand they bring to it their own points of view, biases and commercial interests. Ask your kids what point
3、s of view are most often seen on TV (i.e. middle class, male, western society, etc.) Whose views are not being heard andwhat cultures and lifestyles are not being shown Why Explain how, through these omissions, television can teach that some people and ideas are more important than others. Talk abou
4、t whether TV characters look and act like real people Do people on TV look like people in real life What are the differences How do they feel about the lives they see portrayed on television Do they envy some aspects of the lives of people on TV Are they content with their own lives Do they want to
5、look like the people they see on TV Is this realistic Do kids on TV act like kids do in real life Should they With young children, talk about make-believe and the difference between real life and TV. Talk with children about violence on TV Talk about the different types of violence they see on TV: e
6、motional (yelling, put-downs, name-calling) and physical (threatening, bullying, hitting, shooting, stabbing). Explain that we can be hurt emotionally, just as we can be hurt physically. Yelling, put-downs, name-calling and threats are what kids are most likely to experience in the schoolyard. Emoti
7、onally violent acts can begin a cycle that leads to physical violence. Talk about the violence they see on the shows they like. Why is the violence there Does it contribute to the plot of the show Do they find it exciting Scary Why How do people on TV handle conflict Is it appropriate Are there bett
8、er ways to handle conflict in real life What are the real consequences of violence, and why are they not always shown on TV How do kids feel about the portrayal of violent events in the news Explain what stereotypes are and talk about them Talk about stereotypical portrayals of children and teens on
9、 television. Seeing inaccurate portraits of themselves will help them to understand the concept of stereotyping. Provide some examples of stereotypical roles given to men, women, children, ethnic minorities, the elderly, the disabled and others. Ask your kids to look for these stereotypes in the TV
10、shows they watch. Discuss the negative impact of stereotyping by examining the differences between their perceptions of real people, and stereotypes shown on television. For example, negative portrayals of young people affect not only how adults see teenagers, but also how teenagers see themselves.
11、(For more information on youth stereotyping see the Media Toolkit for Youth.) Help kids understand that commercial TV is a businessand its job is to sell viewers to advertisersTalk about the television business: producers sell programs to networks, networks sell time to advertisers, and advertisers
12、sell products to viewers. Explain that information about which audiences will likely watch which programs is sold to advertisers, who then tailor their ads to appeal to those specific viewers. Explain that advertising doesnt just encourage us to buy, it teaches us to buy. What are commercials really
13、 selling A product A feeling A lifestyle Ask kids if they believe everything the ads say. Can the product actually do what the ad promises What are some of the tricks used in commercials to sell products Talk about the kinds of commercials aired during the shows they like to watch. Point out that ma
14、ny of them are for fast food, candy and pre-sweetened cereals. Watch for commercials with adult content that air when kids will be watching, such as beer commercials during The Simpsons and trailers for restricted films during after-school shows. Are marketers deliberately targeting kids with these ads If so, why Explain that when a product appears in a TV show, its not accidental. This is called product placement and it is an increasingly popular revenue-generating device for television producers. Look for examples of product placement in the programs your kids watch.
