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1、毕业论文论文名称：A Study of Metaphorical Patterns in Editorial Cartoons Representing the Global Financial Crisis学 院：国际商务外语学院专 业：商务英语学 号：1455038学生姓名：赵晓雅指导教师：李安兴2023年3月毕业论文独创性声明本人所呈交的毕业论文是在指导教师指导下进行的工作及取得的成果。除文中已经注明引用的内容外，本论文不包含其他个人已经发表或撰写过的研究成果。对本文的研究做出重要奉献的个人和集体，均已在文中作了明确说明并表示谢意。作者签名： 毕业论文使用授权声明本人完全了解上海对外经贸
2、大学有关保存、使用毕业论文的规定，学校有权保存毕业论文并向国家主管部门或其指定机构送交论文的电子版和纸质版。有权将毕业论文用于非赢利目的的少量复制并允许论文进入学校图书馆被查阅。有权将毕业论文的内容编入有关数据库进行检索。有权将毕业论文的标题和汇编出版。作者签名： 日期： CONTENTSABSTRACT3摘 要41 Introduction51.1 Research Background51.2 Purpose and Significance of the Study61.3 Organization of the Thesis62 Literature Review72.1 Previo
3、us Foreign Researches82.2 Previous Domestic Researches102.3 Summary123 Theoretical Background123.1 Multimodal Metaphor Theory123.1.1 Mode123.1.2 Definitions of Multimodal Metaphor133.1.3 Features of Multimodal Metaphor143.2 Relevance Theory153.2.1 Relevance153.2.2 Basic Claims of Relevance Theory174
4、 Analysis of the “Crisis Cartoons184.1 Data Collection and Research Methodology184.1.1 Data Collection184.1.2 Research Methodology184.2 Metaphorical patterns in Financial Crisis Cartoons194.2.1 Patterns of Metaphor204.2.2 Combinations of Metaphors235 Conclusion255.1 Findings of the Present Study255.
5、2 Limitations and Implications of the Present Study27BIBLIOGRAPHY29LIST OF FIGURES AND TABLESFigure 1 Process of verbal reasoning.00Figure 2.00Figure 3.00Figure 4.00Figure 5.00Figure 6.00Figure 7.00Figure 8.00Table 1 The quantity of domestic thesis about multimodal metaphor.00Table2 Typology of pict
6、orial metaphors.00ABSTRACT Metaphor, by its very nature, is a dynamic section in human language communication. In real life, people apply metaphors to express their ideas, feelings and emotions. Different from the simple expression of language, metaphor can connect abstracts and concretes, thus expr
7、essing complex ideas briefly. With the development of the digitalization and information of the society, it is found that the images can convey information more quickly and effectively. Therefore, the research of metaphor is no longer restricted to the traditional metaphor theory based on literature
8、 and rhetoric. In recent years, a number of linguists led by Forceville devoted to studying multimodal metaphor.This paper appears to have been written with the Multimodal Metaphor Theory and the Relevance Theory to discuss the authors view of metaphorical patterns.This thesis shows that the use of
9、multimodal metaphor in economic cartoons is pervasive. Beside, metaphors in editorial cartoons are more passive and ironic. Finally, it is found that there are four types of multimodal metaphorical patterns and four combinations of multimodal metaphors. Whats more, this research has a great influenc
10、e to those who want to have a general understanding of the metaphorical patterns.Key Words: metaphor, editorial cartoons, verbal-pictorial metaphor, multimodal and metaphorical pattern摘 要 关键词：An Analysis of Video Advertising Storytelling from the Perspective of Cultural Differences1 Introduction 1.1
11、 Research BackgroundMetaphor is a kind of language imagination, a means for human beings to perceive the world. and metaphor is pervasive in everyday life(Lakoff, 1980). Metaphor derived from the 16th-century Old French word mtaphore, and directly from Greek metapherein, literally transfer, “meta me
12、ans over, and “pherein means carry. The metaphor study has a long history, as early as 2022 years ago in ancient Greece, the definition of metaphor was mentioned. From Plato and Aristotle, the study of metaphor has never been interrupted.With the development of the digitalization and information of
13、the society, it is found that the images can convey information more quickly and effectively. The study of metaphor is no longer restricted to the traditional metaphor theory based on literature and rhetoric. In recent years, a number of linguists led by Forceville devoted to studying multimodal met
14、aphor. The verbal-pictorial metaphor is part of the multimodal metaphor, it combines images and text together to present metaphor. The verbal-pictorial metaphor often appears on the editorial cartoons.According to Lakoff (2022), metaphors are a powerful tool for the study of economic issues. The financial crisis that broke out in 2023 and spread from the Uni
