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1、YN烟草公司市场部门绩效管理体系优化研究摘要在竞争日益激烈的烟草销售市场环境下，YN烟草公司作为一家逐渐失去传统垄断优势的国有烟草单位。在激烈的市场竞争环境下要想实现更好的发展，必须推动企业综合管理水平的提升。在推动YN烟草公司整体管理水平提升的过程中，实现公司市场部门的管理能力提升是其中的主要性内容，而绩效管理正是实现这一管理能力提升的关键。在此背景下本文综合采用文献分析、案例分析、定性定量分析等方法，对YN烟草公司市场部门当前的绩效管理现状、存在的问题、原因以及解决策略进行了探讨。研究可知：首先，YN烟草公司市场部绩效管理存在的问题主要包括以下方面：绩效管理观念落后，绩效辅导沟通不足，绩效
2、考核评价的方法缺乏科学性，绩效结果应用不充分，绩效激励功能未能够充分发挥。导致YN烟草公司市场部绩效管理问题的原因包括：YN烟草公司市场部对于绩效管理的认识还处于绩效考核阶段，尚未形成完善的运行体系；YN烟草公司市场部的绩效考核体系处于初步发展阶段，管理层与基层员工的重视度不足导致了绩效考核流于形式；YN烟草公司市场部的绩效考核科对于员工的绩效考核往往只注重考核的结果，对于考核过程中需要沟通的问题简化处理或者是直接回避；YN烟草公司市场部的企业文化的不成熟，对改善企业绩效管理解决方案产生了一定的负面影响；奖惩机制的不健全也是当前YN烟草公司市场部员工，绩效考核问题产生的主要原因之一。其次，YN
3、烟草公司市场部绩效管理方案优化设计的核心目标是：优化部门职能，细化工作流程，提高工作效率。要科学打造YN烟草公司市场部的绩效考核管理体系，应当严格遵循简明、可操作、易执行原则，公平、公正、公开原则，整体性原则，以人为本原则，加强沟通原则等基本原则。再次，YN烟草公司市场部绩效计划制定的改进措施如下：培育现代绩效管理理念，加强绩效辅导沟通，优化绩效考核评价方法提高考核科学性，强化绩效结果反馈与应用，构建与绩效管理体系相配套的激励机制。YN烟草公司市场部绩效管理方案实施的保障措施如下：创建良好的绩效考核环境，重视对员工的培训和其职业规划，公平统一是岗位薪酬设计的原则，健全绩效考核管理的组织保障。关
4、键词：市场部门；绩效管理；人力资源；管理优化AbstractIn the increasingly competitive tobacco marketing environment, YN tobacco companies is a state-owned tobacco unit YNich gradually loses its traditional monopoly advantages. In the fierce market competition environment, in order to achieve better development, it is neces
5、sary to promote the comprehensive management level of enterprises. In the process of promoting the YN tobacco companies to enhance the overall level of management in the implementation of the companys marketing department to enhance the ability of management is the main content of the performance ma
6、nagement is the key to enhance the ability of management. Under this background, this paper uses the literature analysis, case analysis, qualitative and quantitative analysis methods of YN tobacco companies marketing department the current performance management status quo, existing problems, causes
7、 and solutions are discussed.The study shows: first, the performance management of tobacco companies marketing department, the problem of YN mainly includes the following aspects: performance management concepts backward, performance counseling performance evaluation method of lack of communication,
8、 lack of scientific performance, results are not fully applied, performance incentive function is not enough to give full play to. Causes of performance management of the YN tobacco companies marketing department of YN tobacco companies marketing department is still in the stage of performance appra
9、isal for the understanding of performance management, the operation has not yet formed a perfect system of YN tobacco companies marketing department; performance appraisal system in the preliminary stage of development, management and employees lack of attention to the performance appraisal form; YN
10、 tobacco companies marketing department performance appraisal of the employee performance appraisal tend to focus only on the results of the assessment, for communication to assess the problems in the process of simplification or direct avoidance; YN tobacco companies marketing department of enterpr
11、ise culture is not mature, have a negative impact on the improvement of enterprise performance management solutions; the incentive mechanism sound is the current YN tobacco companies marketing department staff, one of the main causes of performance problems . Secondly, the core objective of the perf
12、ormance optimization of YN tobacco companies marketing department is to optimize department functions, refine work flow and improve work efficiency. To establish scientific performance appraisal management system of YN tobacco companies marketing department, should strictly abide by the operation, c
13、oncise and easy to implement the principle of fairness, impartiality and openness principle, integrity principle, the principle of people-oriented, strengthening the basic principles of communication principle. Again, the following measures to improve the YN tobacco companies marketing department pe
14、rformance planning: cultivating the modern management concept, strengthen performance communication counseling, optimization performance evaluation methods to improve the scientific assessment, strengthening performance feedback and application, construction of incentive mechanism is matched with th
15、e performance management system. The following security measures for the implementation of the performance management scheme of YN tobacco companies marketing department: to create a good environment of performance evaluation, emphasis on staff training and occupation planning, fair and uniform is p
16、osition compensation design principle, improve the performance appraisal management organization guarantee.Key words:marketing department; performance management; human resources; management optimization目录摘要IAbstractII1 绪论11.1 论文研究的背景11.2 论文研究的目的和意义1研究目的11.2.2研究意义21.3国内外企业绩效管理研究综述21.3.1国外企业绩效管理研究综述21.3.2国内企业绩效管理研究综述31.4 论文研究的主要内容与方法5研究的主要内容5研究的主要方法52 绩效管理相关理论基础72.1绩效管理的相关概念72.1.1绩效72.1.2绩效管理72.2 绩效管理的主要方法82.2.1关键绩效指标法（KPI）82.2.2目标管理法（MBO
