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1、 Business proposal -Used Book Trading Platform1。IntroductionThrough these two years of study and observation， we have found that every year when a senior student graduates from school, he will sell almost all of his four-year books， and almost every university lacks such institutions that specialize
2、 in secondhand books. Of course， the junior students who buy books also lack such a platform. This kind of assembly-type activity will last for several weeks each year， showing that the market is very large. 2。 ObjectiveEnvironmental protection， energy conservation， resource sharing， development of
3、circular economy3.Project planOur company is a selfemployed group of university students. First, we rent a facade in the school as a source of flow. The company consists of five departments, namely General Manager, Sales Department， Logistics Department， Finance Department， and Personnel Department。
4、 The companys main books are old textbooks for seniors and also some old and new newspapers and magazines. The companys decision is tentatively scheduled for a show of hands and the minority is subject to the majority.4。 project resourcesFor the market, as far as the Xining area is concerned， colleg
5、es and universities have more than 10 universities， and each school graduates more than 3，000 each year. This is similar to Qinghai University where the number of college graduates is at least 10,000 or more， so every year Xining district graduates are 100，000。 Above the person， each person is calcu
6、lated according to the sales of 10 books, and there are 1，000,000 books that need to be sold。 With the growth trend, universities are now expanding their enrollments. More and more students can receive higher education， and graduates will also increase。 As a result， our market is bigger and the supp
7、ly is more abundant。 There are more possibilities for success in the development of this industry。5。 competencies（A) Strengthen market competitiveness We use an agency mechanism。 First of all， we must first train the recruiting agents and introduce our business model more vividly。 Then the sales dep
8、artment will launch plans and formulate sales methods。 Take our school as an example. We can recruit qualified students as agents in each college. In order to promote everyones enthusiasm， the company stipulates that their salaries are divided according to work, that is， more work and more work， so
9、that agents can play With his own ability, he can formulate a suitable recycling list according to his college。 This will greatly increase our work efficiency and greatly increase our competitiveness。(B） Adopting a variety of marketing models In order to attract customers， we can also use the nonpro
10、fessional books frequently used by other students, such as postgraduate study materials， research materials， and internal materials。 These materials and books can be reused several times。 And it will not be out of date。 This provides great convenience for those who love to learn， and our market and
11、sales will make great progress！ On the other hand， we will also adopt a bundled strategy, such as buying more and sending more， buying more expensive books will send a small amount of cheap books.6. Cost and contractOur company is a self-employed group of undergraduates， and several individuals make
12、 up the companys original shares， which is the total cost of establishing the company。 In the course of business, there may be an off-season sales season。 We will first publicize well， formulate a regular sales day， and do not sell at other times. This will not only save manpower and material resour
13、ces， but also effectively spend the offseason. There may be cash flow problems in the circulation of goods. We will prepay some funds in advance to respond to emergencies。7. featuresOur company mainly sells textbooks， and it is the kind of old college student professional textbooks， with some miscel
14、laneous publications。 The scope of textbooks is very wide。 There are textbooks from freshman to graduate students. Of course， the prices are not the same， but absolute guarantee is very affordable. The scope of service is also very wide. If the customer needs a certain textbook, we will search for g
15、oods in various universities until we find the type of books that the customers want。 This shows that we have a lot of goods, as long as they are available in universities。 We will have all kinds of textbooks. We have a wide range of products and are very professional.8。 Feasibility AnalysisThere ma
16、y be several reasons for the risk： First, selling prices will affect the number of sales， and thus affect profitability， but we can adopt a bundled sales strategy; Second, the market competition will be very large， if we do so we will increase publicity and work efforts； Third, there may be relatively large capital flows. We will set aside part of the contingency
