店面管理与销售技巧(英语).doc

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1、showroom sales management and selling skillsHow to increase the showroom turnover? there are two aspects, one is management, another is selling skills。 This two effective aspects are the precondition and basic of increasing turnover.First, Effective showroom management: Showroom Image Inner & outsid

2、e showroom decoration Decorating showroom according to the product positioning。 Outside the showroom:Putting some of logos, advertising signboard, banners and other small ornaments, the capacious parking place is necessaryInner showroom: Display all the products according to the product function, th

3、e price of the products (it is better to display the promote products or main products in the position which is near to the door by the right side), also, showing some government customer or important clients photo company photos and qualifications certificate in the right place, where is easily to

4、be seen。Complete hardware facilities Showing the production information via big screen TV, based on the showroom condition. Or playing some music (it is better adopt the tire-shaped sound box), using air condition to make the customer comfortable. And setting a customer rest waiting area. Showroom p

5、ersonnel unified image - - Standardization of clothing, smiling, greetings, praise, standing。 Clothing: Wear unified suit, white shirt, it can be shown the standardized and professional image of enterpriseSmile 1。 The sincere smile is the key to get customers heart。 It is the best way for the salesm

6、an. 2. Sweet confident smile is your start of success sales. 3. We should smile to the customers, when they are entering。 4. Three meters smile principle: that is, sales personnel must smile to customer while the distance between customer and sales staffs is three meter。 5. The principle of smile: (

7、1) the two corners of the mouth move upward (2) keep the two side of face symmetry (3) keep two eyes shining (4) expose 6 or 8pcs upside teeth Greetings: Getting the appropriate time to greet customer, both late and early is not good, will make customer feel uncomfortable.Greeting with customer, whe

8、n the distance between you and customer is around 1.5m or 2m。 aim to get the attention of customer. example: how are you ! Welcome!! This is Gencotire showroom。. example: hello Mr。 Wang! Welcome!! (if the customer is an old customer, try to remember clients name, it can let old customers feel warmth

9、, hospitality, it can get more chances to make the deal) Note: greeting is with warm, kind, attractive Praise Praise is best way to let you win trust of customer and friends。 Praise is the lubricant in interpersonal relationship. Example: hello, my sister, your cloth is beautiful, where did you get

10、it?Example: sir, your car is really luxury (if you can know car model of customer, you can give the choice and proper advice to the customer about which kinds of tire dose customer need.) use of the right way to praise the customer, praise the advantages of characteristics, not weakness。 Standing: W

11、hen we attend the customer, we should stand in the 45 degree right side of customer, and keep about one shoulder distance with customer (this position in psychology can make the customer reduce defensive security) Second, showrooms selling skills sales need master the selling skills apart form excel

12、lent interpretation during the endtoend sale process, it can make the sales perfect and attract the customers。What is the sale: Utilizing products and services to meet the needs of the customers, getting any profit from it。 Need: improve or achieve something desires. We have to understand and meet t

13、he needs of the clients, so as to help customers, make our company and our own successful。 The real purpose is that the customers want to get satisfaction,When they express their ideas, what they expressed is the desire of to get the improvement or achievement。 Sales precondition -Collecting market

14、information: Known the rivals and yourself, analysis the occupancy rate and competition proportion of our rival, to grasp new trends and channel。Sale goals- Turnover Turnover = customer flux unit deal price. Increasing customer amount get more sales opportunities。 How can we get more customers? Choo

15、sing the showroom position: Choosing the district which is centralized with automobile tire industry as the showroom position . propaganda The advertisement publicity, newspapers, magazines, signboards, flyers, television ads, radio, mass text messages, and so on Service: upgrading the service quali

16、ty and add the added value of the products, it can promote showroom public praise, increase customer amounts。 The base of sales-product introduction Product introduction way (especially product performance, the selling point) is the basic. the key of success is mind, believe in yourself。 Have the confidence on your products. No one can look down upon you, you are the m

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