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1、跨境电商英语教程简介与目录：本教材的编写思路是以实际工作任务为导向、以工作流程作为主线，将内容分为账户注册、产品.上传、公共信息操作、产品文案撰写、售前客服、发货操作、售后客服、客户营销八大情境。在编写过程中,始终贯穿以英语实践技能为主体的结构，设计了以学生为中心的活动，推出了以任务为引领的教学模式。每章包括学习目标介绍、情境引入、任务示例、知识链接、实战训练、语言训练、拓展阅读和中英文对照术语八大块。Chapter 1 Accounts Opening 账号注册Learning AimsLeading-in SituationTask One: Opening an account on A
2、mazonTask Two: Understanding Sellers central on Amazon Filed Training Language Building Additional Reading Text A Text B Text CVocabularyChapter 2 Products Uploading 产品上传Learning AimsLeading-in SituationTask One: Getting the Right FeaturesTask Two: Making a TitleTask Three: Uploading Your Product vi
3、a WebsiteTask Four: Uploading Your Product via TemplateTask Five: Reading the Products Uploading RulesFiled TrainingLanguage BuildingAdditional Reading Text AText BText CVocabularyChapter 3 Copy Writing文案撰写Learning AimsLeading-in situationTask One: Writing Bullet Points on AmazonTask Two: Writing Pr
4、oduct Description on AmazonTask Three: Writing selling Points on aliExpressFiled TrainingLanguage BuildingAdditional ReadingText AText BText CVocabularyChapter 4 Commonplace Service公共信息Learning AimsLeading-in SituationTask One: Revising Service TermsTask Two: Writing a Company ProfileTask Three: Wri
5、ting a Brand storyFiled TrainingLanguage BuildingAdditional ReadingText AText BText CVocabularyChapter 5 Pre-sale Service售前客服Learning AimsLeading-in SituationTask One: Reply to Enquiry for Product SizeTask Two: Reply to Enquiry for Unspecified ProductsTask Three: Reply to Counter Offer (insisting on
6、 the original price)Task Four: Reply to Counter Offer (making a concession)Task Five: Urging The Placement of An OrderTask Six: Urging PaymentTask Seven: Short Supply of GoodsTask Eight: Confirmation of OrderTask Nine: Enquiry for Product Information via SkypeTask Ten: Conversation on Short Supply o
7、f Goods via SkypeFiled TrainingPart I Written CommunicationPart II Oral CommunicationLanguage BuildingAdditional ReadingEmail AEmail BEmail CEmail DEmail EEmail FEmail GEmail HEmail IVocabularyUseful sentencesChapter 6 Delivery Service发货客服Learning AimsLeading-in SituationTask One: Off-line ShippingT
8、ask Two: Adding Tracking Details OnlineTask Thee: Writing A Shipping Notification（出货通知单）Task Four: Tracking Logistics Information OnlineTask Five: Writing A Notification about Arrival of The GoodsFiled TrainingLanguage BuildingAdditional ReadingText AText BText CVocabularyChapter 7 After-sale Servic
9、e售后客服Learning AimsLeading-in SituationTask One: Reading DSR（DailyServiceReport每日业务报告） on AmazonTask Two: Handling Customer Complains about Non-arrivalTask Three: Handling Customer Complains about Poor QualityTask Four: Writing Emails on Inviting Positive FeedbackTask Five: Handling Positive Feedback
10、Task Six: Writing Emails on Explaining Delayed ShipmentFiled TrainingPart I Written CommunicationPart II Oral CommunicationLanguage BuildingAdditional ReadingEmail AEmail BEmail C Email DEmail EEmail FVocabularyUseful Sentences.Chapter 8 Customer Marketing客戸菅銷Learning AimsLeading-in SituationTask One: Writing Emails on Holiday PromotionTask Two: Writing Emails on New Products PromotionTask Three: Writing Emails on Customers RewardingTask Four: Making Advertisements on SNSFiled TrainingLanguage BuildingAdditional ReadingText AText BText CVocabulary
