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1、Unit 2 The United Kingdom.阅读理解ABring any group of business owners or managers together，ask them the best way to promote their organizations，and youll get different answers.That comes as no surprise.When it comes to promoting a business，trying to find the single choice is rarely wise.Youll see busine
2、ss owners and managers try radio advertising.When that doesnt produce the results they want，theyll change to sending direct mail.When that doesnt create a jump in sales，theyll buy TV commercials.When that falls short of their expectations，theyll try a new online strategy.and it goes on and on.For mo
3、st companies，the best approach is a mix of different channels，organized in ways that allow each to build upon the others.The channel that will work best in a given situation depends on a lot of factors，including the company itself，its audience，the message being conveyed，the environment，and many more
4、.Just that radio worked well for a companys last effort doesnt mean that TV advertising wouldnt be a better choice this time.Or maybe the right channel is direct mail.Theres no simple answer，because there are so many variables. If your audience is broad，then maybe radio or newspaper advertising is t
5、he right choice.If youre targeting a carefully defined group, such as former customers，direct mail or email will probably perform better.There are two important lessons here.The first is not to concentrate on trying to find a single channel that will serve all of the companys needs，because it just d
6、oesnt exist.The second lesson is that before you spend the first dollar to promote your business，you need to do more than a little learning.Youll really need to understand your customers，your marketplace，your competitors，and the environments in which you do business.And you need a good understanding
7、 of what makes one marketing channel right for one situation，but not another.语篇解读本文为一篇说明文。作者介绍了公司常用的促销策略。1According to Paragraph 1，there are no .Acheap adsBunsuccessful adsCperfect adsDallpurpose ads解析：推理判断题。根据第一段可知，如果把公司老板或经理们聚在一起问他们促销的最佳方法，他们会有不同的答案。这不足为奇。为了达到他们预想的促销效果，公司不断采取不同的方式做广告。由此可推出：没有完美的广告
8、，故答案为C项。答案：C2What is the best way to promote a business?AUsing a channel that serves all of your budget.BPutting ads on various channels at the same time.CCreating an ad that appeals to all your customers.DAdvertising on a channel available to consumers.解析：事实细节题。根据第二段第一句可知促销的最好方法是：同时使用不同的方式做广告。故答案为B
9、项。答案：B3When it comes to choosing an ad for a business，we should .Astay away from TV advertisingBchoose it based on the specific situationCadvertise on the radio or on the newspaperDchoose it according to your customers budget解析：推理判断题。根据第三段可推知：在选择广告形式时要具体情况具体分析，不能一概而论。故答案为B项。答案：B4Before deciding on a
10、 marketing channel，you need to .Aask for your customers adviceBcompare different advertisingCrealize the problems with your businessDmake research on all related factors解析：推理判断题。根据第二段第二句及最后一段第三、四句可推知：在决定营销方式前，要对所有相关要素进行研究，故答案为D项。其他选项均未被提及，故被排除。答案：DBCrying is the sign of the rawest of human emotions.
11、We cry when we cant hold inside what we feel any more.We cry when were at our best，and when were at our worst.By the way，I mean all of us.Men included.But we never see other men cry.In no western culture has it ever been acceptable for men to shed (流泪) more than a single tear，and even then its reser
12、ved for grand victories，defeats and deaths.Dutch research suggests that women cry between three and five times more than men.Generally men and women cry over the same thingsdeaths，breakups and homesickness，primarily，but researchers believe that men cry more often than women when it comes to positive
13、 events.I want to admit Im a bit of a cryer.However，having never really experienced deaths in my life，a few weeks ago I experienced what it means to really，truly，pour my heart out in tears.See，my dogand 24/7 companionwas killed by a car right outside my house.Being a witness to this painful event le
14、ft me in shock for a good hour，but then the floodgates opened.Over the next 48 hours，I might have cried 20 times.Once or twice I crouched(蹲) on the floor with my head in my hands and tears were the only outlet.It is suggested in the book Adult Crying：A Biopsychosocial Approach that theres certain pl
15、easure in crying.It helps ease stress when there is no other way to express ourselves.In those days after my dogs death，I remember thinking，“Ive got to stop this crying”It felt unmanly.It felt like a sign of weakness.Ive since realised that tears are for everybody；theyre not genderspecific.They show
16、 we have sympathy，allow us to get rid of stress and just feel.语篇解读本文是一篇夹叙夹议文。作者的狗遭遇车祸，作者痛哭不已，伤心欲绝。后来作者意识到哭泣是释放压力的一种方式。5What does the first paragraph mainly talk about?ACrying is a raw human emotion.BCrying is an emotion beyond control.CCrying is an emotion showing sadness.DCrying is an emotion showing happin
