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1、翻译：1、A scientist who wants to predict the way in which consumers（消费者）will spend their money must study consumer behavior。一位科学家想要预测消费者会以怎样的方式花钱就必须研究消费者行为。2、Actually years 1947-1950,the answer was:people with rising incomes。实际上，在1947-1950年间，答案是收入渐增的人们借贷最多。3、But research surveys have shown that this is
2、 not always true.但是调查的结果表明这一条并非总是正确。4、If prices have been stable and people consider that they are reasonable,they are likely to buy.如果物价稳定并且人们认为物价水平合理，他们就会愿意消费5、No,the village is not dead.There is more life in it now than there ever was.不，乡村并没有消失。乡村中从来没有像现在这样具有生命力。6、There are still a number of peop
3、le alive today who can remember whatvillage lifemeant the early years of the present century.现在仍有一些人能够记得本世纪初的“乡村生活”意味着什么。7、After each war,new ideas,new attitudes,new trades and occupations were revealed to villagers.每一次世界大战结束，乡村居民们就会到新观念、新态度、新行业和新职业。8、Now with the highly developed science and techno
4、logy and high-level social welfare for all,there is no point whatever in talking any longer aboutvillage life.现在，普及的高科技和高水平的福利使得继续谈论“乡村生活”变得毫无意义。9、It would be impossible to succeed in selling a product without first investigating the market.如果首先没有进行市场调研几乎就不可能成功地销售产品。10、Under such circumstances,they
5、will try everything possible to familiarize themselves with the market conditions.在这样的情况下，它们会尽一切可能来熟悉市场状况。11、There anr many channels that we can make use of in doing this sort of work.我们有许多可利用的渠道来完成这类工作。12、The Chinses Export Commodities Fairs and some other fairs of similar nature as well as visits
6、of foreign businessmen provide us with such opportunities.中国出口商品博览会和其他一些性质相似的博览会以及外商访问都为我们提供了这样的机会。13、It was then that groups of English workers tried to prevent the industrialization of britain by wrecking(破坏）factories and machinery.那时候，许多英国企业工人都企图通过破坏工厂和机器来阻止工业化的进程。14、It is a fallacy because it as
7、sumes that the total amount of work to be done in any economic system is fixed.说其是谬论，那是因为它假定在任何经济体制下需要完成的工作总量是固定的。15、And for many reasons,new consumer demands,population increases.technology,they all work to increase employment.许多因素，如顾客的新需求，人口增长，技术会共同为增加就业发挥作用。16、Companies need to invest aggressivel
8、y in technological innovation if they are to remain competitive and create new jobs.如果公司想保持竞争力并创造新的工作就需要对技术研发进行有力的投资。17、Advertisement aims to increase peoples awareness and arouse interest.It tries to inform and to persuade.广告旨在提升意识、唤起兴趣，尽力提供信息和劝导消费。18、There can be no doubt that the growth in advert
9、isement is one of the most striking features of the western world in this century.毫无疑问，广告的发展是本世纪西方世界最显著的特征之一。19、However,if large scale advertisement leads to increased demand,production costs are reduced,and the customer pays less.如果大规模的广告导致需求增加，生产成本下降，那么顾客支付的还是钱少。20、What is clear is that businesses
10、 Would not pay large sums for advertisement if they were not convinced of its value to them.显然，如果企业不相信广告的价值的话，他们就不会花这么多钱去做广告。21、We use both words and gestures to express our feelings,but the problem is that these words and gestures can be interpreted in different ways.我们用言词和手势来表达我们的情感，但问题是这样言词和手势可能被
11、告理解为截然不同的含义。22、a phrase like he went pale and began to tremblesuggests that the man is either very afraid or has just had a very nasty shock.像“他脸色惨白、浑身发抖”这样的短语表明这个人非常恐惧或刚从可怕的休克中苏醒过来。23、Experiments in America have shown that women are usually better than men at recognizing fear,angger,love and happin
12、ess on peoples faces.美国的实验已经表明，妇女比男人更善于辨别恐惧、愤怒、爱与幸福等面部表情。24、what we think we are communicating through language,voice,face and body movements may be the exact opposite of what other people understand.我们认为我们在通过语言、声音、脸部和身体动作传达某种感情，但他人对此的理解却可能迥然不同。25、The Europeans,to them,are those rather excitable for
13、eigners from the other side of the English Channel,who have never learnt how to speak English.在他们（英国人）看来，欧洲人就是英吉利海峡那边那些动不动就爱激动而不会讲英语的人。26、They feel different from the rest of Europe and they sometimes annoy continental nations by failing to support them,or even to understand them,in time of need.他们感
14、觉自己与欧洲其他地方的人有所不同，他们往往在需要的时候未能支持和理解欧洲国家，这让后者很恼恨。27、This is an extraordinarily interesting question,since they are a mixture of many different races,and all these races invaded Britain at various times from Europe.这是一个格外有趣的问题，因为英国人是不同种族的混合体，这些种族都曾经在不同的时期、从欧洲不同的地方侵略过英国。28、The Romans gave the Britons a
15、good deal of their civilization,but they never settled in Britain in very large numbers,so the British race survived until the overthrow of the Roman Empire by thebarbarians.尽管没有大规模地在英国定居，罗马人给布立吞人（不列颠人）带去过大量的文明，所以不列颠民族幸存下来了，直到罗马帝国被“野蛮人”推翻。29、Usually when we hear the wordartistwe think of a person wh
16、o paints pictures,but the word has a much wider meaning than that,for anyone who adds beauty to a thing has shown that he is an artist.通常我们听到“艺术家”这个词的时候，我们都想起绘画人员，但这个词有着比这广阔得多的含义，因为任何一位给事物增添美感的人都可以称之为艺术家。30、The work of editing involves artistic skill too,for the editor may know how to improve the authors work by cutting and revising the manuscript.编辑工作也包含艺术技巧，因为编辑
