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1、东塘中环商业街策划报告Business PlanAddress: Rm605, Bldg B, Quanxin Business Center, 102 Liwan Road, Guangzhou, GuangdongContact: Wang YonggangMobile: 13902295561April of 2004Contents1.Overview12.Description of Company22.1 Company Background22.2 Company Purpose & Strategic Objectives32.3 Company Status Quo32.4
2、Key Positions in Company42.5 Partners53.Description of Products63.1 Products & Technology63.2 Advantages of Products83.3 Technical Advantages & Holding Strategy104.Market Analysis124.1 Market Scale124.2 Description of Market Segmentation & Customers144.3 Analysis of Competition164.4 SWOT Analysis184
3、.5 Entry Barriers184.6 Analysis of Risks195.Market Strategies205.1 Target Market205.2 Market Positioning215.3 Pricing Strategies215.4 Sales Channel225.5 Advertisement/Promotion and PR Activities235.6 Sales Target & Cost Budget236.Production Operation Management256.1 Production Operation Flow256.2 In
4、frastructure & Equipments256.3 Analysis of Production Cost266.4 Implementation Plan276.5 Environmental Influence & Quality Control277.Organization Structure & Personnel Management287.1 Organization Structure287.2 Personnel Arrangement & Salary Plan298.Capital Demand318.1 Financing Plan318.2 Use of F
5、unds318.3 Repayment Plan329.Financial Analysis329.1 Basic Assumptions329.2 Financial Indicators339.3 Financial Statements339.4 Sensitivity Analysis34OverviewThis project is made on the basis of present Guangzhou Jiufang Electronics Co., Ltd. Guangzhou Jiufang Electronics Co., Ltd is specialized in r
6、esearch, development, production and sales of laboratory equipments. Currently the company has developed seven series of laboratory equipments and various laboratory fittings and accessories, especially the automatic dynamic inhalation chamber, which is the hi-tech product with the highest technolog
7、ical content, a product that fills the national and international market gap in this area. This project aims to seek project financing of US$2 million for automatic dynamic inhalation chamber for the purpose of large-scale production and instant penetration into the market. The digital automatic dyn
8、amic inhalation chamber is the special experiment apparatus for animal inhalation of toxin. In the production and living environment, many toxins enter into human body through aspiratory channel, such as the case of the global epidemic SARS. Following improvement of living standard, health has been
9、the focus of concern and the target of pursuit of the people and the requirements for the institutions engaged in disease treatment and prevention. Currently, there are several hundred of toxicological labs in the domestic government departments, testing organizations, hospitals and universities, wh
10、ich carry out many toxicological experiments. The animal inhalation equipments are the essential fittings for such experiments, the demand for which reaches over 1,000 sets in China at present stage. However, in the current market no mature products are available. In 2001, a German company developed
11、 dynamic inhalation equipment for the Disease Prevention and Control Center of the State Administration of Labor. That equipment is still under maturity, with many parameters unable to meet the experiment requirements, yet its cost reaches up to RMB2,000,000. It is apparent that the market demand fo
12、r dynamic inhalation chamber is urgent. Jiufang has developed the dynamic inhalation chamber that uses computer system to automatically and precisely control the inner air pressure dynamic balance to maintain the oxygen content in the chamber, so that the ratio of mixture of the test subject and the
13、 air remains the same. Thus the parameters like inhalation density become controllable. According to the latest research made by Guangdong Science and Technology Information Institute (the state class A information unit), ended October 2003, in China there was no other product similar to dynamic inh
14、alation chamber (See the attachment for the report), and currently no information on the similar product is available in the world. The core technology of dynamic inhalation chamber has been patented, the patent holder being Wang Yonggang, legal representative and General Manager of the company. Als
15、o the core technology of the product is under possession of the shareholders of the company, thus in a quite long period in the future, there is no concern of loss of technology and leave of personnel. This project is highly profitable, with high risk-resistant potential, complying with the China ma
16、rket demand and the state policy. It is preliminarily estimated that within five years the NPV may reach RMB49,221,592元, IRR at 61.6%, investment recovery period being 2.12 years. The additional investment will take the form of long-term loan, for which the company will pay fixed annual return at 4.6%, and the principal o
