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1、2022年考博英语-南京师范大学考试题库及全真模拟冲刺卷（附答案带详解）1. 单选题The students can hardly speak simple English，（ ） write articles in that language.问题1选项A.much less they canB.much less they doC.much less can theyD.much less do they【答案】C【解析】考查部分倒装。当 not only, no sooner, not only.（but also）, hardly，in no way，little, less, sca
2、rcely, seldom, never等具有否定意义的词或词组位于句首吋，句子用部分倒装。故先排除AB两项；再由前句说到“学生没有说简单英语的能力”，可知后半句也要用can。故C项正确。句意：这些学生几乎不会说简单英语，更不用说用这种语言写文章了。2. 单选题To write a summary effectively, you will need to （ ）words for phrases, phrases for sentences, and general entrances for lists of details.问题1选项A.convertB.complementC.subs
3、tituteD.constitute【答案】C【解析】考查动词辨析。convert转换,使转变；complement补足，补助；substitute代替；constitute组成，构成。substitute for 代替。句意：为了写好一篇摘要，你需要用单词替代短语，用短语替代句子，用主旨替代细节。故C项正确。3. 写作题Directions: Answer the following question with no less than 50 words. Remember to write your answer clearly on the ANSWER SHEET. （5% ）Who
4、is Confucius（孔子）？ 【答案】略4. 写作题Directions: For this part, you are allowed 30 minutes to write an essay commenting on the remark Living without an aim is like sailing without a compass You can give examples to illustrate your point and then explain what you will do to make your life more meaningful. Yo
5、u should write at least 200 words. Put your essay on Answer Sheet.Part I Cloze 【答案】略5. 单选题Planes keep in touch with the control tower（ ）.问题1选项A.on the radioB.by radioC.over the radioD.by the radio【答案】B【解析】考查词组辨析。on the radio“在广播中”；by radio“用无线电”。句意：飞机用无线电与控制塔保持联系。只有B项符合句意。6. 单选题Once you have added u
6、p the figures in the budget plan, you will have to（ ）income tax to arrive at the net spending amount available to you.问题1选项A.divideB.deductC.multiplyD.add【答案】D【解析】考查动词辨析。divide“分开”；deduct“扣除;减去”multiply“乘； 使增加”；add“增加”，add to“加入，增加”。句意：一旦你把预算计划中的数字加起来，为了得出你可利用的净支出金额，你将不得不加入所得税。D项符合题意。7. 填空题How Marke
7、ters Target KidsA Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents buying decisions and they are the adult consumers of the future. Industry spending on advertising to children has exploded in the past decade, increasing
8、from a mere $100 million in 1990 to more than $2 billion in 2000.B Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role
9、in spending decisions as time-stressed parents substitute material goods for time spent with their kids. Here are some of the strategies marketers employ to target kids:Pester PowerC Todays kids have more autonomy and decision-making power within the family than in previous generations, so it follow
10、s that kids are vocal about what they want their parents to buy. Pester power refers to childrens ability to nag their parents into purchasing items they may not otherwise buy. Marketing to children is all about creating pester power, because advertisers know what a powerful force it can be.D Accord
11、ing to the 2001 marketing industry book Kidfluence, pestering or nagging can be divided into two categories“persistence” and importance. Persistence nagging （a plea that is repeated over and over again） is not as effective as the more sophisticate “importance nagging. This latter method appeals to p
12、arents desire to provide the best for their children, and plays on any guilt they may have about not having enough time for their kids.The Marriage of psychology and MarketingE To effectively market to children, advertisers need to know what makes kids tick. With the help of well-paid researchers an
13、d psychologists, advertisers now have access to in-depth knowledge about childrens developmental, emotional and social needs at different ages. Using research that analyzes childrens behavior, fantasy lives, art work, even their dreams, companies are able to craft sophisticated marketing strategies
14、to reach young people.F The issue of using child psychologists to help marketers target kids gained widespread public attention in 1999, when a group of U.S. mental health professionals issued a public letter to the American Psychological Association （APA.urging them to declare the practice unethica
15、l. The APA is currently studying the issue.Building Brand Name Loyalty.G Canadian author Naomi Klein tracks the birth of brand marketing in her 2000 book NoLogo. According to Klein, the mid-1980s saw the birth of a new kind of corporationNike, Calvin Klein, Tommy Hilfiger, to name a fewwhich changed their primary corporate focus from producing products to creating an image for their brand name. By moving their manufacturing operations to countries with cheap labor, they freed up money to create their powerf
