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1、文献出处：U Gretzel. The business model innovation of online travel in E-commerce environment J. Tourism management, 2015, 31(2): 179-188.原文The business model innovation of online travel in E-commerce environmentU GretzelAbstractOnline travel industry as the combination of tourism and the Internet, have
2、different characteristics with the traditional tourism. In this process, the Internet is always playing an important role in the world. With the progress of the society, the Internet technology perfect fusion together with the traditional commerce, has given rise to a new economic form, namely the e
3、lectronic commerce. Electronic commerce appeared was penetrated into society at an alarming rate of all walks of life, to bring all walks of life the subversive, new changes. The speeding up of the modernization process, making online travel services and online travel services business model also ha
4、ve different characteristics and features.Keywords: e-commerce, online travel, business model1 IntroductionCompared with a previous any technological revolution in the computer network is widely used for the symbol of the social impact of modern science and technology revolution in both depth and br
5、eadth is unprecedented, it is in the human into the information age also created a new industry, information technology industry. Electronic commerce if it shows strong vitality and influence, its impact on the society as a whole both in breadth and in depth are far more than any time before the sci
6、entific and technological achievements. On the one hand, it forced firms to transfer the line of sight to the traditional business constraints, across the existing competition boundaries to create a new market. On the other hand, it also create conditions for the adjustment of enterprise business mo
7、del. Enterprise business model, its essence is business model design and implementation of business model of systemic framework and tools. Therefore, in this with differentiation, personalized for the demand of the mainstream market environment, companies can create, practice its strategy is essenti
8、ally refers to the enterprise business model innovation is valid.The biggest characteristic is to customers of tourism demand elasticity, sensitive to the environment. The penetration of the thorough application of the Internet and e-commerce is bound to have a significant impact on the development
9、of the industry. Therefore, the enterprise can be in a whole new perspective of business model innovation as the starting point is the access to resources, improve ability and the key to achieve strategic competitive advantage.2 Literature reviewThe rise of online travel services and development, an
10、d changed from the wooden curve of the development of tourism industry and tourism enterprises operating mode and business process, influence is more, I want to focus ten online travel service management, the relationship of relevant interest groups, business model, sales, and pure way, successful e
11、xperience and the development trend of the future.Fesenraaier (2008) analyzed the business situation and business models. Think there are three kinds of operation mode: general tourist information service website, online travel booking service agents, travel service and travel products suppliers dir
12、ectly. Analyzes the travel website works in the United States, the U.S. travel sites is the brand cooperation, preferential prices, the network marketing, service fees and other measures to boost profits.Sigak (2007) discusses the social network such as the use and management of new technology of we
13、b 2.0, web 2.0 combined with online travel is a new innovation, will set up a new online travel business model, the use and management of web 2.0 will be to influence business decisions.Reuver, etc. (2008) studied the importance of online travel website domain name online, online domain influence co
14、nsumer concern for its tourism website on the Internet, analyze the importance of the search engines influence on online travel and tourism search engine.Olson (2010) through the travel sites, travel sites users and tourism service providers to three aspects of survey, reveals the most is a regional
15、 tourist destination travel website supplier organization, provides comprehensive local tourism information and online services. Analyzed the users satisfaction, discuss the obstacles for realizing the online travel service lies in technology and finance, Internet speed is slow and high cost, and pu
16、t forward the possible methods to improve the quality of service of online travel.Terwiech (2005) studied the NYOP consumer behavior, analysis to simulate the NYOP intermediate distributors and bargaining between a group of consumers buying and selling model.NYOP middlemen to accept potential buyers choose to accept or reject after quotation. Bargain buying and selling model through price discrimination to show us how to use this NYOP business model set limits the pri
