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1、2022年考博英语-东华大学考前模拟强化练习题（附答案详解）1. 单选题The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.Surprisingly, since modern PR was largely an American invention, the
2、 U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the worlds top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey fou
3、nd that more than half of all British companies include PR as part of their corporate planning activities, compared to about one third of U.S. companies. It may not be long before London replaces New York as the capital of PR.Why is America lagging behind in the global PR race? First, Americans as a
4、 whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Burson-Marsha
5、lls U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area
6、, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and the Economist, publications not often read in this country.Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network).
7、Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.41. According to the passage, U.S. leadership in public
8、relations is being threatened because of_.42. London could soon replace New York as the center of PR because_.43. The word “provincial” (Line 2, Para.3) most probably means “_”.44. We learn from the third paragraph that employees in the American PR industry_.45. What lesson might the PR industry tak
9、e from Ted Turner of CNN?问题1选项A.an unparalleled increase in the number of public relations companiesB.shrinking cultural differences and new communications technologiesC.the decreasing number of multinational corporations in the U.S.D.increased efforts of other countries in public relations问题2选项A.Br
10、itish companies are more ambitious than U.S. companiesB.British companies place more importance on PR than U.S. companiesC.British companies are heavily involved in Planning activitiesD.Four of the worlds top public relations agencies are British-owned问题3选项A.limited in outlookB.like people from the
11、provincesC.rigid in thinkingD.interested in world financial affairs问题4选项A.speak at least one foreign language fluentlyB.are ignorant about world geographyC.are not as sophisticated as their European counterpartsD.enjoy reading a great variety of English business publications问题5选项A.American PR compan
12、ies should be more internationally-minded.B.The American PR industry should develop global communications technologies.C.People working in PR should be more fluent in foreign languages.D.People involved in PR should avoid using the word “foreign”.【答案】第1题:B第2题:A第3题:A第4题:B第5题:D【解析】1.【试题解析】事实细节题。题干问的是美
13、国在公共关系业中的领袖地位受到威胁的原因是什么，根据关键词leadership定位到文章首句“The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.”可得知，选项A、C以及D所提及的三点都是公共关系业迅速发展的原因，与题干原意相反。选项B,，根据第二段首句可得知
14、选项B符合原意。2.【试题解析】事实细节题。题干问的是不久伦敦就会代替纽约成为公共关系业的中心的原因是什么，根据关键词London,， replace可定位到文章第二段的最后一第四句，“The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared
15、to about one-third of U. S. companies.” 这句话的意思是英国的公司比美国的公司更强调公共关系的重要性， 由此可见选项A为正确答案。3.【试题解析】：语义推测题。根据题干所选单词定位到原文第三段，“Knowledge of world geography, for example, has never been strong in this country. ”这个国家的世界地理知识从来就不强可得知他们对于世界地理的了解限制了，比较狭隘。由此，答案A为正确选项。4.【试题解析】：事实细节题。根据原文定位到第三段的 “Knowledge of world geography, for example, has never been strong in this country.”可得知，为选项B的同义替换。选项A与原文的第二点相反。选项C和选项D原文中没有涉及。因此，选项B为正确答案。5.【试题解析】：判断推理题。根据原文定位到最后一段的前两句“Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign would no longe
