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1、2022年考博英语-浙江工商大学考前提分综合测验卷（附带答案及详解）1. 单选题 Until recently, women in advertisements were one of three things an apron, a glamorous dress or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting, “This ad degrades women.” W
2、hy does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer? The Advertising Standards Authority (the body which deals with complaints about print media) is carrying out a research into how wome
3、n feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often irritated by the way they are seen in ads, few feel strongly enough to complain. Women are not the only victims of poor and boring stereot
4、ypes in many TV commercials men are seen either as useless, childish oafs (笨蛋) who are unable to perform the simplest household tasks, or as inconsiderate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the brunt of the industrys apparent inability to put
5、 people into an authentic present-day context. Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. It tends to wash over them, they are not militant or angrythey just find it annoying or tiresome.
6、They reluctantly accept outdated stereotypes, but heave a sigh of relief when an advertisement really gets it right. She says that it is not advertisings use of the housewife role that bothers women, but the way in which it is handled. “Researchers have often asked the wrong questions. The most impo
7、rtant thing is the advertisements tone of voice. Women hate being patronized, flattered or given desperately down-to-earth commonsense advice.” In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set
8、 trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow.1. Despite recent changes in attitudes, some advertisements
9、still fail to（ ） .2. According to the writer, the commonest fault of present-day advertising is to（ ） .3. Emma Bennett suggests that advertisement ought to（ ） .4. Ultimately the advertising industry should（ ） .5. The author seems to suggest that in order to improve advertising the customer should （
10、）.问题1选项A.change womens opinions of themselvesB.meet the needs of the advertising industryC.persuade the public to buy certain productsD.show any understanding of womens feelings问题2选项A.present a misleading image of womenB.ignore protests against advertisementsC.misrepresent the activities of menD.con
11、demn the role of the housewife问题3选项A.use male images instead of female onesB.give further emphasis to practical adviceC.change their style rather than their contentD.pay more compliments to women than before问题4选项A.take its job more earnestlyB.do more pioneering workC.take notice of the public opinio
12、nD.concentrate on the products advertised问题5选项A.take no notice of what is reflected in adsB.remind advertisers of what have been overlookedC.take over the management of advertising agenciesD.refuse to buy products misrepresented by some ads【答案】第1题:D第2题:A第3题:C第4题:C第5题:B【解析】1.【试题答案】D【试题解析】推理判断题。定位到文章第
13、一段最后一句中“How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer？广告商和广告公司怎么能在经过数月的研究之后，还能生产出冒犯消费者的广告呢？”可推知一些广告仍然没有对消费者的感受表示出任何理解的迹象，故答案选D。2.【试题答案】A【试题解析】推理判断题。定位到文章第三段“But it is women who seem to bear the brunt of the industrys app
14、arent inability to put people into an authentic present-day context. 但是，女性似乎首当其冲地承受着这个行业明显的无能，无法将人们置于真实的当今环境中。”可推知作者认为当前的广告最普遍的错误就是没有把女性放在真实的处境中，呈现出不真实的女性形象，答案选A。3.【试题答案】C【试题解析】推理判断题。定位到文章第五段第一句“She says that it is not advertisings use of the housewife role that bothers women, but the way in which i
15、t is handled. 她说，困扰女性的并不是广告对家庭主妇角色的使用，而是在于处理它的方式。”由此可推断她建议广告应该改变方式，而不是内容，故答案选C。4.【试题答案】C【试题解析】推理判断题。结合文章最后一段可知优秀的广告应该由广告商、广告机构和消费者共同完成，由此可推断广告业应该注重民意。答案选C。5.【试题答案】B【试题解析】细节事实题。定位到文章最后一段“It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow. 消费者应该告诉广告商他们失败的地方；而改变的过程将会非常缓慢，直到作为接受方的消费者认真对待这件事，并让他们的感觉被广告商知道。”由此可知答案选B。2. 单选题Although the two players are（ ）in the tennis court, they are really good friends.问题1选项
