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1、forthetonynolymaskContents1、 IndustryAnalysis12、 BrandProfile43、4PAnalysis5ProductPricePlacePromotion4、 SWOTAnalysis8StrengthsWeaknessesOpportunitiesThreats5、 MarketingStrategy12SelectSalesAreaSalespromotions1、IndustryAnalysisCosmeticsinChinasnationaleconomyareoneofthefastestgrowingindustries.Ithase
2、xperiencedgreatchangesfromwithouttohaveandfromsmalltolarge.In1987，only1.8billionoutputvalueandaboutonehundredenterprises.Developedtothetwothousandyears,theindustryssalesrevenuereached13.8billion,hasmorethan3,000enterprises.From1987to2000,thecosmeticsindustryaverageannualgrowthrateofoutputofaround18%
3、.2009年化妆品等级关注度数据来源：百度懑据研究中心2口09年12月Ascanbeseenfromtheabovechartthatconsumerconcernedaboutthepublicsattentionaheadofothercosmeticgradecosmetics,reaching46.56%,indicatingthatInternetusersaremoreconcernedaboutthebeautyofthecheap,goodqualitycosmetics.High-endcosmeticsto25.62%oftheattention,rankedsecond,
4、regardlessofwhetheritwillbuyhigh-endcosmetics,isstillthefocusofattentionofusers.Directsalesofcosmeticsandcosmeticactivityinthirdandfourth,attention,were16.45%and10.47%.2009年化妆品品类关注度数据来源：百度数据班克中心239年12月20-30Fromtheabovechartwecanseethat2009usersattentiontotheskincareproductsismuchhigherthanothercateg
5、ories,theoverallconcernabouttheaccountingfor68.88%,cosmetics,second,to19.55%.Totalskincareandmakeuparetwotypesofattentionuptonearly9percent.Maskisaskincareproductsthatdepositedontheface.Afterminutesafterspreading,itwillformatightfilmontheface,socalledmaskandHowever,somedonotformafilmafterdryingmask;
6、cannotblocktosetoff,theonlywatertowashitoff,rather,theyshouldbecalledasurfacecoveredPaintmask,butthehabit,becausetheoperationeffectivenessofafacepackIsthesame,alsocalledamask.Theprincipleofthemaskisusealayerwithdifferentfunctionsandcomponentsofthedressingdepositedontheface,blockingskincontactwithair
7、.Whenthislayerdressingtightlyagainsttheskin,itwillinhibitthesecretionofsebumbytheevaporationofsweatleavingtheskinwithatemperaturerise,thewilltopromotebloodcirculation,penetratetheskinofthenutrientsinthecellTospreadwideranddeeper.Theskinsurfacewillbethosewhocannotevaporatethewaterretainedintheepiderm
8、is,theepidermisofwaterfullup,andtheskinwilllooksmootherandtight,finelineswillbecomepale.Inaddition,thetemperaturewillsoftentheskin,capillaryexpansion;poresanexpansionofthesweataccumulationontheinsidecantakeadvantageofexclusion,whichiswhythemaskthoroughlycleansetheskinfunctionwiththereasons.Maskisasp
9、ecialcosmetics.Aseasytouse,securitydoesnotstimulatetheskin,canbefrequentlyused,themaskhasbecometheskincaremarketoccupiesanimportantpositioninthecategory.2001-2009,themaskofeachsub-classskincareproductsisoneofthehighestgrowthrate,thegrowthrateashighas31%.2 、BrandProfileTONYMOLYisSouthKoreastopcosmeti
10、cbrands,itmeansthemagicofthebeautifulforestinChinese.Thecompanyssloganisqualityfirst.Ithasbecomethecertifiedproductsbyconsumers.Thecompanycooperatedwiththedomesticandforeignfamouscosmeticmanufacturingcompanies,nowhasdevelop1,000kindsofproducts.Andtheproductsfocusonthecoordinationbetweenthenaturalsof
11、tcurvesandthevariousplants.Itusethenaturalscenery,organiccurvesandflowersasitstheme,thatmaketheproductsbecomeintenseandmysterious,thisistheTONYMOLYsuniquesense.Inaddition,itsreasonablepricesandtheopenedmarkets,thepursuitofasoundcorporatecultureandbusinessphilosophy,notonlybenefitstotheconsumers,buta
12、lsoallthemembersofthecosmeticsmanufacturingandcirculationfield.3 、4PAnalysisProductProductname：TONYMOLYtomatoeswhitemaskCommodityBrand：TONYMOLYProductstandard:70gplaceofproduction:SouthKoreaProductiondate：The2010shelflife：The2013Introductionproductingredient:TomatoextractTomatoescontainvitaminsandmi
13、neralsthatcaneffectivelycleantheskinandremovaloftoxicsubstances,evensensitiveskincanalsobeused.PortulacaoleraceaL.extractLockmoisturetotheskintohelprelieveinflammationandswelling.SunflowerseedextractSunflowerseedoilfromVitaminAwhichrichinessentialfattyacidsandgoodmoisture.ItisthebestwhiteningmaskofS
14、outhKoreain2010.ItalmostsweptKoreaandsellingverywellwhenjustlistedinSouthKorea.Firstly，Itspackagingimitatetheshapeoftomatoes.Thatmakesitlooksosmallandcute,alsoeasytotake.Secondly,itisamattesurfacehavethebrightcolorandjustlikearealtomato.Anotherhighlightisthatthemaskitselfisverydelicateandmoisturizin
15、g,thesmellofitalsoaswiththerealtasteoftomatoes.Thisdesigncangivethepeopleimpressionofhighqualityandmakethebeautyofthepeoplecannotresistthetemptation.ProductPerformance:Firstly:ForskinTomatoextractcomponentsofwaterparticles,therapidpenetrationofthedeepskin,brightencomplexion,removeagingskin,instantlywhitenskin,dullskintoneblockofftheformationofmelanin.Forsundamagedandredhotskinhaveagoodresumesedation.RemovalofmelanincausedbyUV.Secondly:DeepcleanTohelpremovetheskininsidetheporesdirtandcutin,producingoxygenwhiteningmaskbubblesthatcancleantheskinandeveryporeandcompletel
