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1、十个增强英文网站信任度的认证本文主要针对英文，主要市场是美国，主要工作是外贸电子商务，记录我自己碰 到的一点点经验。1、BBB acceptLOGO：还有一个KiUABrUTYPH 口 CM.MBBB 全名是 Better Business Bureau， 是一个非常具有权威性的认证机构，一般企业只要有这个LOGO，几乎可以无忧了，因为还得有一定实力才能申请。 他有几个指标如 BBB rating，Based on BBB files， XXX， LLC has a BBB Ratingof A- on a scale from A+ to F.还有一些客户对公司的抱怨也会标注：BBB pro
2、cessed a total of 0 complaints about XXX， LLC in the last 36 months， our standard reporting period. 以及从认证开始的时间： A BBB Accredited business since 08/18/2009.这块国内外相差巨大，对于电子政务的东西就不评价了，俺只做电子商务。国外非常大的CJ.com和NEWEGG都是BBB认证的2、McAfee SECURELOGO： ：/这个是一般见的最多的认证，一般是个网站都会放这个标志到头部或者底部，显示网站的安全。如果是我即时没通过这个认证我也会放上去，
3、哈哈。3、Authorize.NetLOGO：AnthorizeNetAuthorize.Net 是负责所有信用卡接收的机构，获得认证就等于表明你是美国允 许的“商业帐户”使用者，即时消费者上当受骗，也可以通过投诉把信用卡里的 钱给取回来。这也是很多国内仿牌没法用这个信用卡通道的原因，只能使用国内的若干信用卡 通道接收付款，但对正规的生意，这个认证带来的好处影响较大，也是由于基本 每个美国人都用信用卡支付原因。条件：要有注册美国公司，同时还得通过 Authorize.Net 授权机构的相关认证。 效果图j Merchant VerifiedMarch W, 2010 11:23 AM彌 血is
4、 a verified Authorize.Net merchant.Please confirm that the verified URL above matches the Web site you are visiting. This seal is only valid if th URL of this window begins with hnp:/verify. a uth orize. n et or https J/verify. a uth orize. n et.Authorize. Net is committed to providing its merchant
5、customers with the highest level of transaction processing security, safeguarding customer information and corn&ating fraud. We implement and maintair compliance with industry leading security initiatives such as the Payment Card Industry (PCI) Data Security Standard. More than 232,000 merchants tru
6、st Authorize.Net to process their Internet transactions securely. For more information about the benefits of Authorize.Nets secure transaction processing, please visit the Auttioriae.NEt We 卽 siteGiscldme-.卅已chant verification refers to the merchants status as an activs Authorize.Net customer. Autho
7、rize.Net does not guarantee, represent or warrant the performance of the merchant &r that the merchant will secureor accurately process all of its transactions through the Authoriz&.N&t Payment Gateway, ar complies with applicable federal or state data protection lav/s.AirthorizELNetYou can be confi
8、dent in knowing that讪-Lis a verified Authorize.Net merchant.4、Paypal 认证LOGO：这个比较常见，一般接收paypal的都能拿到验证，具体就不描述了，有总比没 有好。5、SSL 认证LOGO：全称：Secure Sockets Layer是由VeriSign发布的一个认证，一般针对需要输入付款信息（信用卡等）的电 子商务网站。从简单的来说就是把http改成https，用户看见这个S后，付款就更加不会犹 豫不觉了，对checkout page上的转化有帮助。6、Google Checkout acceptLOGO：目前 Chec
9、kout 主要还是北美地区使用，所以如果你能支持 Google Checkout， 用户就更加不会犹豫了，在北美买东西最放心的就是 checkout。7、COMODOCOMOOOCreating Trust Onlim*也是一个增加信任度的网站Comodo is Creating Trust Online because none of us can realize the full potential of the Internet unless its a trusted place to interact and conduct business.内容看效果图has been valid
10、ated and is also uses SLforauthentic - * s ecu re tra n saction s.Please ensure the following credentials match the site you are currently visiting:(Address:- j 亠 -，一a, NH. 03063,United StatesTelephone:88S-fc*Fax:n/aEmail Contact:webcontactCompany:holds a website identity assurance warranty of$10,00
11、0. This means that you are insuredfor up to 10,000 when relying on the information provided by IdAuthority on this site.8、UpfrontUpFront helps shoppers find the key information they need to make smart and informed purchase decisions， quickly and easily.相当于一个信息的整合护 Guitars & More Up FrontAbout Thi3 S
12、toreGjitara& Mqtb, Inc.Founded 2003South San Fran矗a. CAAbdut LI 占Contact IntoEmil 心(jtjressCdnlmrt Uw FormLivm Ch 乩Shipping & PaymentIn The KnowEl Signup for Nehwalett&rO Fan on FmcetKKik匕 Follow on TwitterQ Read Die口ree shipping this weekend on all orde5 ove $100lte SeojntyPayme nt自SECUPECustomer S
13、ervice5eIus& 1 色自爼mm. Rmurn & ExuKari口e Pol icy, Pri曲醐 Policy.Shipain口 Fees & OtbieCharges, Ond护 Tracking,BBBBLiSirlfi9、BizrateCUSTOMER CERTIFIED BYbizrateSitfre :洛: As of:Rating :爭 03/09/10LOGO： CLICK VLf-.T C 这个和 comodo 有点像，详细的可以自己 google.10、TrustwaveB Trust wave?.Ty.邑凹LOGO： 这个同 Bizrate 和 comodo，Google 吧还有更多其他各种各样的认证，比如某个巨头的 reseller 认证，比如说某个活 动的奖励证明，都可以单独列一个页面用来展示了。这些都是在用户来了后，方能增强网站信任度，促进用户购买，改善转化率的某 些认证，在流量方面还得看英文SEO和PPC怎么来促进，带来更多的生意。
