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1、这里没有页眉，从致谢开始有页眉毕 业 论 文请把院（系）改为学院，两端对齐居中学生姓名王某某学 号3XXXXXXXX学院外国语学院/文通学院专 业英语（师范）/英语题 目学位要写反讽的类别及语用研究指导教师李某某 副教授/博士 （姓 名） （专业技术职称/学位）时间统一填写为2023年5月17日。二次答辩为5月24日2023年5月17日毕业论文独创性声明本人郑重声明：本论文是我个人在导师指导下进行的研究工作及取得的研究成果。本论文除引文外所有实验、数据和有关材料均是真实的。尽我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表或撰写过的研究成果。其他同志对本研究所做的任何贡献
2、均已在论文中作了明确的说明并表示了谢意。签名和日期手写日期早于答辩日期上下对齐 作者签名： 日 期：Applications and Pragmatic Principles of Puns in Advertising English要和表格里的标题要一致(包括中文标题)A Thesis Submittedto School of Foreign LanguagesHuaiyin Normal Universityin Partial Fulfillment of the Requirementsfor the Degree of Bachelor of Arts小三号Times New R
3、ome字体，ByWang Moumou时间和封面时间一致Supervisor：Li MoumouMay 17, 2023空一行页眉内容为：淮阴师范学院毕业论文Acknowledgements空一行I want to express my appreciation to many who supported my efforts in writing this dissertation during the past few months.I am greatly indebted to Prof., who.Hearty thanks should also be given to .Spec
4、ial thanks should be extended , and , who . 从Acknowledgements到contents结束均采用罗马数字i, ii, iii, iv, v 正文部分和参考文献采用阿拉伯数字1, 2, 3, 4等。空一行Abstract空一行This thesis is based on the studies of second language acquisition and many current motivation theories. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5、. . . . . . . . . . . . . . . .空一行Keywords: college English education;gender differences;teaching by gender; gender equalityTimes New Roman 四号 粗体；后接冒号。关键词正文部分：Times New Roman字体，四号，1.5倍行距，段前段后0磅。关键词3-5个，用分号连接。如需转行，请注意与上行第一个关键词对齐。空一行摘要空一行本文以第二语言习得研究的理论为基础，综合当前诸多的动机理论研究成果，从语言学、生理学、心理学、社会学和教育学的角度分析了我国高校
6、英语教育的性别差异现象及其原因和影响，揭示了性别平等在我国教育中的缺失. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .空一行关
7、键词：高校英语教育；性别差异；因性施教；性别平等中文摘要和关键词与英文摘要和关键词，在内容上要保持一致。尤其是关键词。空一行页码对齐；与文中对应章节页码一致。Contents空一行1. Introduction12. Literature Review22.1 The Definition of Pun.22.2 The Functions of Pun.32.3 The Definition of Advertisement.43. Applications of Puns in Advertising English .53.1 Pun on Homophone.53.2 Pun on P
8、olysemy .63.3 Pun on Complete Homonym.73.4 Pun on Parody.73.5 Pun on Grammar.84. Pragmatic Principles of Puns in Advertising English.94.1 Cooperative Principle104.2 Relevance Theory.114.3 Economy Principle.135. Conclusion.14Works Cited.15统一使用1, 1.1模式（即二级标题）。采用自动生成方式制作，目录保留到二级标题，所有标题靠左顶格。一级标题用粗体，二级标题
9、不加粗。所有标题首字母和实词首字母均大写；1. Introduction 插注的括号内的内容如下：中文参考文献：中文作者姓名全拼，出版年代加冒号加页码。With the development of global economy, advertisements have been infiltrating through every field of the society and have become one of the essential parts in peoples life. As a specific part of advertisements, language can
10、express the idea by print, radio, TV or Internet. Since English is one of the most widely used languages in the world, advertising English is also becoming an indispensable part in our daily life. In modern age, people find themselves surrounded by various advertisements each day. An American writer
11、 writes: “We find advertisement of all kinds everywhere, for example, glittering neon signs on top of high buildings and long main streets, colorful pictures painted on buses, pamphlets sent to every house, advertisement jammed between TV programs and radio broadcast; etc.” (Wang Xiyan, 2004:32) Adv
12、ertising English, as an applied language, has its own linguistic style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .空一行（大章节之间需要空一行，小章节之间无需空行）2. Literature ReviewBelonging to physiologi
13、cal and social factors, gender is one of important factors that influence the effects in college English learning. M. Mider finds that females language ability is superior to male in almost all cultural backgrounds. Chinese scholars, like Yang Chaomei, Zhang Bin and Du Cuiqin, whose data analysis and quantitative study also have confirmed that among English majors, female students do much better than male students. So, we can obviously find gender differences in English learning.二级标题要和目录里保持一致。2.1 The Definition of PunEnglish pun,the word was first used by Dryden. The
