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1、高一英语阅读理解训练题AWhen you turn on the radio , you hear an advertisement . When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement . if you walk down the street, you see one advertising board after another. All day, ev
2、ery day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.In the West, advertisements are the fuel that makes mass media work, Many TV stations, newspapers, magazines, radio stations are privately owned, The government does not
3、give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.Have you ever asked yourself what advertising is ? Through the years, people have given different answers to the question, For some time it was felt that adver
4、tising was a means of “ keeping your name before the public” .And some people thought that advertising was “ truth well told ”. Now more and more people describe it in this way: Advertising is the paid , nonpersonal (非针对某个人的),and usually persuasive(有说服力的)description of goods , services and ideas by
5、identified sponsors(明确的出资者)through various media.First, advertising is usually paid for . Various sponsors pay for the advertisements we see, read, and hear over the various media, Second, advertising is nonpersonal . It is not face to face communication. Although you may feel that a message in a ce
6、rtain advertisement is aimed directly at you, in reality , it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something . All advertisements try to make people believe that the product, idea , or service advertised can do
7、good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional( 传统的)and nontraditional mass media. Included in the traditional media are
8、 newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers ,and billboards (广告牌).( )1. The existence(存在)of the privately owned mass media depends financially(经济上地)on .A. the government B. their owners families C. advertisements D. the audience ( )2.
9、According to the passage, who are most probably paying for the advertisements?A. Companies. B. Organizations C. Individuals. D. All of the above.( )3 . Which of the following is considered nontraditional mass media?A. Newspapers B. The mail C. Magazines D. Films( )4. According to the passage , which
10、 of the following statements about the features of advertisements is NOT true?A. Advertising must be honest and amusing .B. Advertising is meant for large groups of people.C. Advertising tells people to do something directly or indirectly. D. The sponsors are always mentioned in the advertisements.B
11、In the United States 84 colleges now accept just women. Most of them were established in the 19th century; they were designed to offer women the education they could not receive anywhere else. At that time major universities and colleges accepted only men. In the past 20 years many young women have
12、chosen to study at colleges that accept both men and women. As a result some womens colleges decided to accept men students too. Others, however, refused to change. Now these school are popular againThe president of Trinity College in Washington , D. C. said that by the end of the 1980s women began
13、to recognize that studying at the same school with men did not mean women were having an equal chance to learn. The president of Smith College in Massachusetts says a womens college permits women to choose classes and activities freely . For example, she says that in a womens college a higher percen
14、tage of students studies mathematics than in a college with both men and women.Educational experts say men students in the United States usually speak in class more than women students do. Ina womens college, women feel free to say what they think. Womens schools also bring out leadership capabiliti
15、es in many women. Women are represented everywhere. For example , at a womens college every governing office is held by a woman . Recent studies reportedly show this leadership continues after college. The studies show that American women who went to womens colleges are more likely to hold successfu
16、l jobs later in life. ( ) 5. A. Most of womens colleges were established A. to give women the education they could not receive anywhere else.B. to separate women from men.C. to offer women special chances for work.D. to help women have more study opportunities.( )6. Some womens colleges decided to accept men students because .A. teaching wom
