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1、Contents1、 Industry Analysis12、 Brand Profile43、4P Analysis5 Product Price Place Promotion4、 SWOT Analysis8 Strengths Weaknesses Opportunities Threats5、 Marketing Strategy12 Select Sales Area Sales promotions1、 Industry AnalysisCosmetics in Chinas national economy are one of the fastest growing indu
2、stries .It has experienced great changes from without to have and from small to large. In 1987 ，only 1.8 billion output value and about one hundred enterprises.Developed to the two thousand years, the industrys sales revenue reached 13.8 billion, has more than 3,000 enterprises. From 1987 to 2000, t
3、he cosmetics industry average annual growth rate of output of around 18%.As can be seen from the above chart that consumer concerned about the publics attention ahead of other cosmetic grade cosmetics, reaching 46.56%, indicating that Internet users are more concerned about the beauty of the cheap,
4、good quality cosmetics. High-end cosmetics to 25.62% of the attention, ranked second, regardless of whether it will buy high-end cosmetics, is still the focus of attention of users. Direct sales of cosmetics and cosmetic activity in third and fourth, attention, were 16.45% and 10.47%.From the above
5、chart we can see that 2009 users attention to the skin care products is much higher than other categories, the overall concern about the accounting for 68.88%, cosmetics, second, to 19.55%. Total skin care and makeup are two types of attention up to nearly 9 percent.Mask is a skin care products that
6、 deposited on the face. After 20-30 minutes after spreading, it will form a tight film on the face, so called maskHowever, some do not form a film after drying mask; can not block to set off, the only water to wash it off, rather, they should be called a surface covered Paint mask, but the habit, be
7、cause the operation and effectiveness of a face pack Is the same, also called a mask. The principle of the mask is use a layer with different functions and components of the dressing deposited on the face, blocking skin contact with air. When this layer dressing tightly against the skin, it will inh
8、ibit the secretion of sebum by the evaporation of sweat leaving the skin with a temperature rise, the will to promote blood circulation, penetrate the skin of the nutrients in the cell To spread wider and deeper. The skin surface will be those who can not evaporate the water retained in the epidermi
9、s, the epidermis of water full up, and the skin will look smoother and tight, fine lines will become pale. In addition, the temperature will soften the skin, capillary expansion; pores an expansion of the sweat accumulation on the inside can take advantage of exclusion, which is why the mask thoroug
10、hly cleanse the skin function with the reasons. Mask is a special cosmetics. As easy to use, security does not stimulate the skin, can be frequently used, the mask has become the skin care market occupies an important position in the category. 2001-2009, the mask of each sub-class skin care products
11、 is one of the highest growth rate, the growth rate as high as 31%.朗读显示对应的拉丁字符的拼音显示对应的拉丁字符的拼音2、Brand ProfileTONY MOLY is South Koreas top cosmetic brands, it means the magic of the beautiful forest in Chinese. The companys slogan is quality first. It has become the certified products by consumers. T
12、he company cooperated with the domestic and foreign famous cosmetic manufacturing companies, now has develop 1,000 kinds of products. And the products focus on the coordination between the natural soft curves and the various plants. It use the natural scenery, organic curves and flowers as its theme
13、, that make the products become intense and mysterious, this is the TONYMOLYs unique sense. In addition, its reasonable prices and the opened markets, the pursuit of a sound corporate culture and business philosophy, not only benefits to the consumers, but also all the members of the cosmetics manuf
14、acturing and circulation field.3、4P Analysisu ProductProduct name：TONYMOLY tomatoes white maskCommodity Brand：TONYMOLYProduct standard: 70gplace of production: South KoreaProduction date：The 2010shelf life：The 2013Introduction product ingredient:n Tomato extractTomatoes contain vitamins and minerals
15、 that can effectively clean the skin and removal of toxic substances, even sensitive skin can also be used.n Portulaca oleracea L. extractLock moisture to the skin to help relieve inflammation and swelling.n Sunflower seed extractSunflower seed oil from Vitamin A which rich in essential fatty acids
16、and good moisture.It is the best whitening mask of South Korea in 2010. It almost swept Korea and selling very well when just listed in South Korea. Firstly，Its packaging imitate the shape of tomatoes. That makes it look so small and cute, also easy to take. Secondly，it is a matte surface have the bright col
