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1、新职业英语教案第一册Unit 1 Organization Objectives: 1. Grasp the main idea (the essence of writing is to write what one enjoys writing) and structure of the text (narration in chronological sequence);2. Listening strategy and methods.2. Master the key language points and grammatical structures in the text;3.
2、Conduct a series of listening, speaking and writing activities related to the theme of the unit.Focuses:1. the main idea of the reading A, and reading B etc.2.Grasp the main idea;3.Appreciate the narrative skills demonstrated in the text;4. Master the key language points and grammatical structures i
3、n the text;Outlines:Pre-reading tasks: Warming -upTask 1 Look at the following logos and give the names of the countries in which the companies are headquartered.While-reading tasks:1. Grasping the structure of the text (15 m)2. Cultural background the study of Reading A _Google and the study of Rea
4、ding B _TAF Profile (45m)3. T explains language points and gives Ss practice. (60 m)4. Grammatical structures (25 m)5. T draws Ss attention to Writing Strategy in Theme-related Language Learning Tasks(12 m)6. T will show Ss the importance of envelope in writing. (5 m)7. Exercises of the unitPost-rea
5、ding tasks:1.Think alone: How to give an introduction for a company? (5 m)Then T invites several Ss to give their opinions. T may sum up by this sentence The essence of good essays is to write what one enjoys writing about.2. T checks if Ss have done the rest of the after-text exercises in their spa
6、re time, and discuss some common errors that crop up. (15 m)3. Do Self-study Room exercise s page 16 task 1 and task 2:Time allotment:1st period2nd period3rd period4th period5th period6th periodPre-reading ;While-reading (text structure; cultural notes; language points)While-reading (language points
7、, listening, grammars etc)While-reading (language points; grammatical structures)While-reading (grammatical structures; details; synonyms; coherence)Post-reading (main idea; exercises)While-reading (listening and speaking, exercises etc.)Post-reading (theme-related language learning tasks)Pre-readin
8、g tasks:1. What is a logo? A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logos design is for immediate recognition. The logo is one aspect of a companys2. Metro AG, established in 1964, is a diversified retail and wholesale group
9、 based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the worlds largest public corporation b
10、y revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.Samsung Group is the largest company of the Republic of Korea. It is
11、 composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is Chinas largest and the worlds fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile p
12、hone handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the worlds largest manufacturer of mobile telephones.While-reading tasks:1 Grasping the structure of the text (15 m):(1) Ss circle the key word
13、s, phrases and clauses in Text A and BFor example: It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users to search for relevant pages, Page had an idea that this could be achieved by examining the relationship
14、s between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful.(2) T draws Ss attention to Text Organization Exercise 2 , reads its instructions, and asks them these two questions:(3) In this way
15、Ss will be able to divide the text into 3 parts and sum up the main ideas.(4) Several Ss report the main ideas they have summed up to the class 2. Cultural background Making a Company Introduction: A company introduction usually contains the following information: History; Number of employees; Management structure & company culture; Products or services. 3. For reading B: make the Ss to decide whether the following statements are true (T) or false (F) according to the TAF profile.( ) 1. TAFs main markets are in the American continent and S
