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1、网店的推广策划方案网络营销专业毕业论文摘 要 在网络信息化的快速发展下，电子商务信息已成为全球最快捷的商品交易工具产物。为此，电子商务就是利用这种简单、快捷、低成本的电子通讯方式，买卖双方不谋面地进行各种商贸活动。电子商务可以通过多种电子通讯方式来完成。简单的，比如，你通过打电话或发传真等其它电子通讯的方式来与客户进行商贸活动，也可以称作为电子商务；但是，现在人们所探讨的电子商务主要是以EDI和INTERNET来完成的。尤其是随着INTERNET技术的日益成熟，电子商务真正的发展将是建立在INTERNET技术上的。所以也有人把电子商务简称为IC。 要实现完整的电子商务还会涉及到很多方面，首先你
2、要有在网上开店的想法，你要有对网络信息电子商务化的理念。这就说明了你很有创业的意识，你能够敏感的洞察到互联网与传统商业结合后巨大的发展潜力，可以说你已经离成功越来越近了！ 全文分为六章，第一章为介绍，主要介绍网店基本情况；第二章和第三章节，重点针对网店分析淘宝网络运营环境及市场定位；第四章列举淘宝推广策划方案并结合所开店铺进行具体定制；第五章和第六章进行网店的成本运算以及效果评估；第六章总结全文研究结论；最后附本论文撰写过程所参考的文献资料目录和图表目录说明。 关键词：电子商务；网店；推广 新潮杂货店的推广策划方案 Abstract In the rapid development of ne
3、twork information technology , e-commerce information has become the worlds most efficient commodity trading tools product. To this end , e-commerce is the use of this simple , fast, low-cost electronic communication, buyers and sellers are not met to conduct various business activities. E-commerce
4、through a variety of electronic means of communication to complete. Simple , for example, you come through other means of electronic communication , such as telephone or fax business activities with customers , you can be referred to as e-commerce ; But now people are mainly discussed in e-commerce
5、EDI (Electronic Data Interchange ) and INTERNET ( the Internet ) to complete. INTERNET especially with increasingly sophisticated technology, the real development of e-commerce will be built on the INTERNET technology. So it was also referred to as e-commerce IC (INTERNET COMMERCE Internet commerce
6、) . To achieve a complete e-commerce also involves many aspects , first of all you have to shop online ideas , you need to have information on the Internet e-commerce concept.This explains you very entrepreneurial awareness , you are able to sensitive insight into the enormous growth potential of th
7、e Internet and traditional business combination , you can say youve been away from success getting closer ! Paper is divided into six chapters, the first chapter is the introduction , describes the basic situation of the shop ; second chapter and the third chapter , focusing on analysis of the Taoba
8、o shop network operating environment and market positioning ; Chapter IV lists Taobao promotion planning programs and the specific combination of open shop customized ; chapters V and VI of the cost of operation and effects shop assessment ; Chapter VI concludes the paper conclusions ; finally attac
9、hed to the thesis writing process documentation referenced directories and charts catalog description Key words:Electronic commerce; Online store;To promote 新潮杂货店的推广策划方案 目 录 摘 要 . 1 Abstract . 2 前 言 . 1 1 新潮杂货店的基本介绍 . 2 1.1 网店的经营背景 . 2 1.2 店名的由来 . 2 1.3 网店概况 . 2 1.4 网店产品 . 2 2 新潮杂货店的运营环境分析 . 4 2.1宏观环境分析 . 4 2.1.1 政治环境 . 4 2.1.2 经济环境 . 4 2.1.3 社会环境 . 4 2.1.4 法律环境 . 5 2.1.5 文化环境 . 5 2.2 微观环境分析 . 6 2.2.1 供应商 . 6 2.2.2 消费者 . 6 2.2.3 竞争者 .
