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1、湖北省高等教育自学考试课程考试大纲课程名称：商务英语阅读 课程代码：05439第一部分 课程性质与目标一、课程性质与特点商务英语阅读课程是湖北省高等教育自学考试商务英语（专科）的一门专业基础课。本课程以当代英语国家的原版教材、英语报纸、杂志和学术刊物中与经济和商务有关的文章为基础，材料内容涉及商贸英语的主要领域，如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等。本课程是一门理论联系实际，应用性较强的课程。二、课程目标与基本要求 通过本课程的学习，学生既可学到地道的英语（包括大量的专业术语），又可以学到对外经济贸易知识，同时也能够掌握商务报刊文章的基本特点，提高阅读和分析能力，最
2、终从整体上提高商贸英语语言水平以及语言欣赏和运用能力，达到商务英语专业专科生水平。三、与本专业其他课程的关系 商务英语阅读课程与商务英语口语、综合英语等课程同属于专业基础课，是商务英语写作、商务英语翻译、商务英语函电等课程的先修课程。第二部分 考核内容与考核目标第一单元 财经一、学习目的与要求通过本单元学习，认知商贸英语文章的内在逻辑关系，帮助学生提高阅读理解的能力，了解国际财经概况。二、考核知识点与考核目标（一）课内训练（重点）识记：1. When Bankers Bets Go Bad 银行家的猜测落空名词解释：OCC: Office of the Comptroller of the C
3、urrency 通货监理局Alan Greenspan 艾伦格林斯潘，美联储主席句子翻译：1) The bank had doubled profits in the past year via a string of successful mergers, but on Apr. 21 it reported that its securities portfolio had unrealized losses of nearly $131 million.2) Were considering strategies that make the most sense if rates are
4、 going up much more aggressively and sooner than anticipated.2. Creating Government Financing Programs for Small and Medium-sized Enterprises in China中国为中小型企业提供政府财政援助项目名词解释：Labor-intensive 劳动密集型SME: small and medium-sized enterprise 中小型企业SOE: state-owned enterprises 国有企业句子翻译：In China, as a result of
5、 the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown to become an important force in contributing towards sustained and rapid growth of the Chinese economic.（二）阅读技巧（次重点）应用：阅读的逻辑技巧（三）课外练习（一般）理解：1.Carlyle Groups Asian Invasion 加雷集团的亚洲扩张名词解释：Venture
6、-capital 风险资本Carlyle Group 凯雷投资集团Citigroup 花旗集团 2. Why the Dollar Is Blooming Again 为什么美元再次复兴？名词解释：Greenback 美元（俚语）Lehman Brothers Inc 雷曼兄弟公司European Central Bank 欧洲中央银行Federal Reserve Bank 美国联邦储备银行（四）拓展阅读（一般）理解：1. How Banks Pretty up the Profit Picture 银行如何美化收益前景2. Thai Stocks What Goes Up 泰国股市：到底是
7、怎么了？3. Inventing to Order 以市场为导向开发产品4. Its an Office Party in Hong Kong 香港办公楼地价之争第二单元 人力资源管理一、学习目的与要求通过本单元学习，掌握商务英语阅读中的快速阅读技巧，了解人力资源管理概况。二、考核知识点与考核目标（一）课内训练（重点）识记：1. Chinas Problem of Labor中国人力资源问题名词解释：Confucian heritage 孔子遗训Micro-managing 微观管理Job rotation 轮岗句子翻译：1) Many underestimate the cost of lo
8、cal staff. Chinese graduates often have an inflated view of their own, complain some foreign managers. Multinationals are also competing for talent with Chinas domestic companies, which need to improve the quality of their people as their markets open to foreign rivals.2) But the growing shortage of
9、 executive talent may make the growth assumptions written into many business plans over-optimistic.2. No Prizes for Runners-up 奖励只给最优秀的员工名词解释：Redundancy payment 冗余支出 Benefit package 福利包 Merit budget 贡献奖 Flexible reward 灵活的奖励方式 Egalitarian Europe “人人平等的欧洲”句子翻译：1) But benchmarking employees, and then
10、paying them different rates, can turn out to be a minefield if handled badly.2) Those that want rewards to be cost-effective but memorable are seeking the services of firms that specialize in employee recognition.（二）阅读技巧（次重点）应用：快速阅读技巧（三）课外练习（一般）理解：1. The Inside Story（PartThe Power of Online HR Manag
11、ement） 背景故事：（一、在线人力资源管理的威力）名词解释：Ford 美国福特汽车公司BP British Petroleum 英国石油公司Outsource 人力资源外包Holiday entitlement 员工休假权Expatriate employee 外派员工2. The Inside Story（PartOnline Training as an Alternative） 背景故事：（二、在线培训）名词解释：Curriculum Vitae 个人履历表（四）拓展阅读（一般）理解：1. Organized Labor Revival（PartAre Unions Declinin
12、g in Europe?） 工会组织的复兴（一、欧洲工会组织正在消亡？）2. Organized Labor Revival（PartUnion Revival，True or Not?） 工会组织的复兴（二、工会组织正在复兴？）3. Case Study Is There a Nice Way to Fire Your Employees? 案例分析：真有合理地解雇员工的好办法吗？4. Hold that Body Count!人力的真正意义!第三单元 市场一、学习目的与要求通过本单元学习，掌握商贸英语阅读中长难句的分析方法，了解市场营销方式、广告策略、销售经典案例等概况。二、考核知识点与考
13、核目标（一）课内训练（重点）识记：1. Celebrity Endorsements as a Strategy营销策略之名人效应名词解释：Bill Cosby 比尔考斯比，美国黑人，喜剧之父 句子翻译： Alternatively, advertisers can choose to use “spokescharacters”. Owens-Corning has used the Pink Panther for nearly 20 years to endorse its insulation products, and Metropolitan Life has used the P
14、eanuts gang to promote its insurance policies. Another way advertisers protect themselves is by using deceased celebrities. Through the wonders of technology, television viewers see screen legends John Wayne pitching Coors beer and Fred Astaire dancing with a Dirt Devil vacuum cleaner.2. Challenges
15、in Global Advertising and Promotion 广告及销售全球化的挑战名词解释：Avon China Inc. 雅芳（中国）公司 FedEx 联邦快递，全球最大的快递公司 James Bond 詹姆斯邦德，代号007，全球知名的英式间谍形象句子翻译：1) The style of the ad. Is also important, because comparative ads, while acceptable and even common in the United States and Canada, are less commonly used in the United Kingdom, unacceptable in Japan, and illegal in India and Brazil.2) Coca-Colas Indian subsidiary was f
