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1、AnalysisofthedevelopmentofbabysuppliespackagingdesignAbstract:Thebasicideaisthattheproductpackagingdesigntoconveytocustomersthefirstvisualeffects.Infantspackagingdesignshouldincludebothsides,ontheonehandofeachparenttomeetconsumermind,ontheotherhandalsoinaccordancewiththepackagingdesignconcept.Thecur
2、rentinfantsuppliespackagingdesignunifiedphenomenonexistsintheshape,color,function,ect.aremostlyreferencedesign,originalityfactorislessdifficulttoraiseforeignbrand.Thiscontent,infantsuppliespackagingcharacteristicsandbasicprinciples,butoncurrenttrendsinfantsuppliespackagingdesignisanalyzedinordertobe
3、tterguidetheinfantsuppliespackagingdesign,promotebabyproductstobebettercapturethemarketandwinconsumers.Keywords:Infantsupplies;PackageDesign;Security;TrendsPackagingislinkedtohumanlifeandanindispensablemeansofproductionmaterials.Inthelonghistory,thepackagingaccompaniedhumanevolutionanddevelopment,ho
4、wever,thepackagingdesignoftheterm,butitisanewconceptintothe21stcenturyaftertheformation.Inthefiercemarketcompetition,productresearchanddevelopmentcyclebecomesshorter,thenewproductisalsoacceleratingthespeedofupdatingand,therefore,theneedforrapidprototypingofnewproductpackagingandpackagingdesign.Accor
5、dingtostatistics,Chinaiscurrentlythenumberofchildrenreached360million,nearly128.5billionyuanofchildrensproductsinthehugemarket,investorsprofitableahugecake.Inrecentyears,withtheenormouseconomicandsocialdevelopment,childrenssurgeinthenumberofarticlesshowingtrends,corresponding,childrensproductspackag
6、ingisalsoconstantlyguise,attractingcuriouseyesofchildren,notonlybroughthugeeconomicbenefitsforenterprisedevelopment,moreistoestablishthechildrensproductsmarketbrand.Statusofchildrensproductspackagingdesign1、ProductpackagingdesignsingleIngeneral,childrensunderstandingofthingsandpreferencescausedmainl
7、ybyvisualstimuli,theattentionandinterestofgoodsmainlyfromfactorsaffectingtradedress,fun,uniqueshapeisthemainwaytoattracttheirattention.Currentlyourchildrenformasingleproductpackaging,multi-purposecassette,bagorbucket-stylepackaging,lackofinterestintheformofstructuralmodeling,asinglestructureisdiffic
8、ulttomeetthechildrenscuriosityconsumerpsychology.2、PackagingisinconsistentwithcolorOnthecoloritself,itsrichexpressivenessgivescertainfeelingsandassociations,thisspecialfeelingcanbeunderstoodasastrongemotionandcolorrenderingpower.Colorplaysanimportantroleinchildrensproductspackaging,perfectcolorperfo
9、rmanceisthekeytochildrensproductspackagingdesignsuccess.Gorgeousbrightcolorstomeetthechildrensnovelty,odd,restless,aggressivepsychologicalcharacteristics,isanimportantmeanstoattractchildrensattention.Forexample,inchildrensproductspackagingdesigncombinedwithchildfamiliarthings,theuseofchildrensfavori
10、telively,vividandbrightcolorscanattractawiderrangeofchildrensattention,enhancetheirlikeabilityandmemorizingdegree.3、SecurityisnotstrongpackagingdesignChildrenshealthygrowthanddevelopmentoffuturerelationswithsocietyasawhole,especiallyinthegrowingnumberofone-childfamilies,thehealthydevelopmentofchildr
11、enwillbecomeincreasinglyimportant.However,someincidentsproductpackagingmistakebecausechildrenemergedinrecentyearscausedendlessreachofchildrenadultmedicinessuchasevents,childrensfoodpackagingbagdesiccantwounding,jellycausechokingincident,toyswoundingmore.Behindthesetragicevents,wefoundthatmostofthepr
12、oductpackagingareunreasonableornormsrelated.Somechildrensproductstherearesignificanterrorsinthepackagingstructure,suchassometimeagocausedabigstirinthejellyincident,inlargeparttoitssizeandshapearerelatedtoinappropriatepackaging,especiallysmallgobletjellyproblemismostprominent.Therearemanufacturersonp
13、roductpromotioninchildrensfoodpackagingbagintoasmalltoy,sometoys,foodmaterialswouldpollutebuilt,somechildrenstoyswillbeusedasfoodingestion,whichcausedthechildtophysicalandpsychologicalharm.4、LackoffunctionalChildrensproductspackagingdesignshouldbethecharacteristicsofthechildsown,morecateragestheyrep
14、resent,advocatedbysomecleverpackagingdesignsense,humanewayimplyfullofparentsandchildren,inspiredbytheuniquefunctionalityofChildrencuriousconsumerpsychology,andultimatelyachievepurchase.Currentlymostofourchildrensproductsonlyemphasizesthefunctionoftheproductitselfandignorethefunctionalformofpackaging
15、,shape,tastegeneralizedlackofstructuremakesitdifficulttoattracttheattentionofchildreninthisparticularconsumergroups.ChildrenSuppliesPackagingFeaturesWitheconomicdevelopment,populationcontrolawiderangeofsuccess,andnowmostChinesefamilieshaveonlyonetotwochildrenofsuchfamilieshavetheabilityandverywillin
16、gtolettheirchildrenabettereducation,betterlivingconditions,theuseofmorehigh-qualityproducts.Suchfamiliesbuildtrends,makingchild-classproductionhouse,moreandmoretypesofproducts,promotionaltoolshavebaked.However,theinevitableculturaldevelopmentandspiritualdevelopmentofmaterialculturecomplementeachothertoincreasetheabilityforconsumerstobuymoreandmorecriticaleye,inadditiontotheproductitself,theappearance,butalsoconsumerschooseaproductimportantfactor.
