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1、Consumer Foodservice - ChinaEuromonitor International : Country Market InsightOctober 2008Consumer foodserviceChinaList of Contents and TablesExecutive Summary1Consumer Foodservice Witnesses Another Year of Fast Growth1Development of A Coffee-drinking Culture Driving the Development of Cafs1Fast Foo
2、d Operators Make Up the Top Three in the Consumer Foodservice Market1Chained Operators Continue To Outperform Independents1Growth To Remain Strong As Existing Players Expand and New Players Enter1Key Trends and Developments12008 Olympics: Expansion Opportunity for Chained Players1Brighter Prospects
3、for International Foodservice Franchisees2Rising Operational Costs Challenge Operators in Consumer Foodservice3Consolidation Being Seen in Fast Food While Fsr Is More Fragmented4Retail Location To Play A More Important Role4Market Data5Table 1Units, Transactions and Value Sales in Consumer Foodservi
4、ce: 2002-20075Table 2Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2002-20075Table 3Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 20076Table 4Consumer Foodservice by Eat in Vs Takeaway 20076Table 5Consumer Foodservice by Food Vs Drinks Split 20076Table
5、 6Sales in Consumer Foodservice by Location 2002-20076Table 7Leading Chained Consumer Foodservice Brands by Number of Units 20077Table 8Chained Consumer Foodservice Company Shares 2003-20078Table 9Chained Consumer Foodservice Brand Shares 2004-20079Table 10Forecast Units, Transactions and Value Sale
6、s in Consumer Foodservice: 2007-201210Table 11Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2007-201211Published Data Comparisons11Table 12Consumer Expenditure on Consumer Foodservice Year 2002-200711Definitions11Summary 1Research Sources11 Euromonitor InternationalP
7、age iConsumer foodserviceChinaCONSUMER FOODSERVICE IN CHINAEXECUTIVE SUMMARYConsumer Foodservice Witnesses Another Year of Fast GrowthDuring 2007, consumer foodservice in China continued to see a higher growth rate compared to other countries in Asia. A fast-growing domestic economy has resulted in
8、rising disposable incomes, which enables consumers to visit consumer foodservice outlets more often. All consumer foodservice formats saw an increase in sales and number of outlets. Consumers have also been enticed by the growing availability of foreign cuisines and dishes. Hence, pizza 100% home de
9、livery/takeaway and ice cream fast food witnessed the highest growth rates in both value terms and the number of outlets, supported by the operators creativeness in offering new eating experiences.Development of A Coffee-drinking Culture Driving the Development of CafsChina is a traditionally tea-dr
10、inking country, with the active penetration of the US coffee giant Starbucks in 1999 and the Taiwanese UBC brand, a growing number of local consumers, white-collar workers and the younger generation in particular, favour a cup of cappuccino and latte as their choice. The promotion of the McDonalds c
11、offee series also shows that the potential growth is not limited to high-end consumers, but to a broad class of local consumers.Fast Food Operators Make Up the Top Three in the Consumer Foodservice MarketThe top three players in the consumer foodservice market in terms of foodservice sales value are
12、 all chained fast food operators Yum! Restaurants China, McDonalds China Development Co Ltd and Ting Hsin International Group. Fast outlet expansion by leading fast food operators is the key driver to their leading shares. On the other hand, the shares of the leading full-service operators are decli
13、ning with the shutting down of some franchised outlets.Chained Operators Continue To Outperform IndependentsAs in 2006, all areas of the foodservice industry continued to see a rise in the share of chained units compared with independents. Much of this is due to the rapid development of franchising
14、in foodservice, which resulted in a large number of start-ups. Over the forecast period, chained companies will grow much faster than independent foodservice players and, as long as the chained outlets are growing, the market will move to a more consolidated state.Growth To Remain Strong As Existing
15、 Players Expand and New Players EnterAlthough consumer foodservice market growth is expected to slow down in the forecast period, it will still remain strong. Outlet expansion by the existing players, especially the leading fast food operators, will continue to contribute to the strong growth in the consumer foodservice market. Trade sources indicate that fast food is far from maturity, although KFC already has over 2,000 outlets and McDonalds has almost 1,000 outlets in the Chinese market. New entrants will also
