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1、第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:l How m
2、uch discount should be offeredl Whether to offer the same discount on all productsl How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。公司想把已停产的尾货打折处理掉。公司要求你们对此提出建议。你们一起讨论当前的状况，并决定：l 应该提供多大幅度的折扣l 是否对所有的产品采取同样的折扣l 如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selling old stockDiscount rate5
3、0% discountBig sale time of the year; stock and out of fashionSame/different discount on all productsSame discountEasy to catch attention;Easy to followWays of informing customers of the discountsDistribution of leaflets;Emailing customers;Publishing news on-lineLow cost;Direct contact with customer
4、s【词汇&短语】整理，选出 sort out 区分，区别 differentiate仓库 warehouse 广告费用 advertising rate配饰 accessory 赔本 at a loss过时 out of fashion 替换物 alternative有吸引力 appeal 传单，散页印刷品 leaflet营造空间 make space 社区 community有道理，所言极是 have a point 几乎，实际地 practically【句型点击】l 常用否认句小结Little remains to be said. 简直没什么可说的了I dont wholly agree
5、. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We dont have much time left; because the new products are suppose to arrive in ear
6、ly next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What
7、do you think to a 50% discount? Its Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products.C: You two have a point here. Anyway
8、, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on all products?A: I prefer the same discount because people nowadays dont like to bother themselves with calculating and differentiating. They are attracted by a 50% discount.
9、 And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We dont want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock.
10、Now lets move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I dont think we have time for that, you know, there are just two weeks left, and it takes at leas
11、t a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. Im really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I dont think we can afford that. Our stock is already sold at a loss.C
12、: Yeah, what you said is true.A: Theres an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of peoples attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on li
13、ne, and its particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old.You have been asked to make suggestions for promo
14、ting the car.Discuss the situation together, and decide:l Which features of a car might be important to the target groupl How an advertising campaign could present the carl Where you could advertise the car推出新款车你所在的汽车生产厂方案推出一款新车， 并将目标人群定为18岁到25岁的顾客群。请一起讨论， 为这款车的促销提出意见，内容包括：l 这款车的那些特性对目标人群来说很重要l 在广告宣
15、传中应该以怎样的形式推出这款车l 广告应该发布在哪里【思路点拨】主题讨论要点讨论结果原因Promoting a new modelFeatures of the modelIt relies on the feature of the target consumersTarget-based strategyThe form of the advertising campaignsInvite pop stars to present the modelIt has to appeal to the youngstersThe launching of the new modelInternet and text message; the most popular media among young adults【词汇&短语】主要使用者 prime user手机短信 text message 小体积 compact size 配置，装置 outfit第一印象 at first sight战略，策略 strategy【参考范例】
