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1、M4U1 重点词汇及短语讲解1. advertise v. 为做广告，登广告宣传 e.g. The perfume has been advertised in all the major womens magazines. 这种香水在所有主要的女性杂志上都做了广告。 vi. 登广告招聘 e.g. We need to advertise for a new chef. 我们需要登广告招聘一名新厨师。 advertisement n. 广告，宣传 e.g. If you want to sell your old sofa, why not put an advertisement in th
2、e local paper? 你假设打算想卖掉旧沙发，为什么不在本地报纸上登个广告呢？advertising adj. 登广告，广告宣传 a national advertising campaign n. 广告业 e.g. He has been working in advertising for 20 years. 他从事广告业已经二十年了。2. persuasive adj. 有说服力的 persuade v. 劝说 persuasion n. 说服e.g. They used many persuasive arguments. 他们用了许多有说服力的论据。【常用搭配】1) pers
3、uade sb. /pron.说服某人2) persuade sb. of sth. 使某人相信某事3) persuade sb. to do sth. = persuade sb. into doing sth.说服某人做某事4) persuade sb. out of doing sth.说服某人不要做某事5) persuade sb. that-clause使某人相信6) sb. be persuaded that-clause某人相信【例句】1) I can persuade the boss soon.我很快就能说服老板。2) I persuaded him of its truth
4、.我使他相信这是真的。3) They persuaded her to go with them.他们说服了她和他们一起去。4) We persuaded him into taking the job. 我们说服她接受这份工作。5) I persuaded my father out of smoking.我劝服我父亲戒了烟。6) She persuaded me that the death did not at all. 她使我相信死并不能结束一切。7) Im almost persuaded that he is honest.我几乎相信他是老实的。3. cheat vi. 作弊，作假
5、 e.g. Kids have always found ways of cheating in school exams. 孩子们总能找到考试作弊的方法。 vt 欺骗，哄骗 e.g. He was accused of cheating investors out of their life savings. 他被指控骗取了投资者一生的储蓄。 vi. 不忠 e.g. He swore to me that he had never cheated. 他向我发誓从来没有对我不忠。 n. 骗子，作弊者 e.g. We should have strict penalties for tax ch
6、eats. 我们对骗税者应该有严厉的惩罚。 n. 作弊行为4. breath n. 气息 e.g. His breath smelt strongly of alcohol. 他呼出的气中有很浓的酒味。 呼吸 e.g. She took a long slow breath to calm down. 她长吸一口气，让自己平静下来。【常用短语】hold ones breath 屏住呼吸e.g. I held my breath and dived into the river. 我屏住呼吸，潜入了这条河里。be out of breath 上气不接下气e.g. She was out of b
7、reath from climbing the stairs. 她爬楼爬得上气不接下气。 breathe v. 呼吸 e.g. He held her so tightly that she could hardly breathe. 他紧紧地抱住她，使她几乎喘不过气来。 vi. 吸入 e.g. I dont want to breathe in other peoples smoke. 我不想吸入二手烟。5. fool n. 蠢人，傻子 e.g. How could you be such a stupid fool! 你怎么会笨成这个样子！ vt. 愚弄，欺骗 e.g. I was com
8、pletely fooled by her. 我完全被她愚弄了。【常用短语】fool sb. into doing sth. 欺骗某人做e.g. Dont let anyone fool you into handing over large sums of money. 不要让人骗得你把大把大把的钱叫出来。foolish adj. 愚蠢的 foolishly adv. 愚蠢地6. cure n. 有效药，疗法 e.g. Doctors say that there are several possible cures. 医生说有几种可能奏效的疗法。 n. 对策，方案 e.g. Its the
9、 only possible cure for our trade deficit. 这是解决我们财政赤字的唯一对策。 vt. 治愈 e.g. Many formerly fatal diseases can now be cured. 原先的许多绝症现在都可以治好了。 vt. 控制，消除 e.g. Nothing seemed to cure him of his nervousness. 好似什么都不能消除他的紧张情绪。7. comment n. 评论，述评 e.g. We would welcome your comments on our work. 我们欢送你对我们的工作提出意见。m
10、ake a comment on = make comments on 对.做出评价e.g. Did she make any comments on your speech? 她对你的演讲做出什么评价了吗？ n. 电视，电影评论 e.g. a page of news and comment v. 发表意见，评价 e.g. Im not in a position to comment on the matter. 我无权对此事发表评论。8. aim n. 目标，目的 e.g. My main aim on this course is to gain confidence. 我上该课程的主
11、要目的是获取自信。 n. 瞄准，准头 e.g. He quickly regained his balance, took aim, and fired.他迅速重新恢复平衡，瞄准并开火。 vi. 打算，企图 e.g. The project aims to provide an outlet for childrens creativity. 该工程试图为孩子们的创造性提供一个表现的场所。 vt. 瞄准 e.g. He was aiming at the tree but missed. 他瞄准了那棵树，但是没有打中。 【常用短语】 be aimed at (doing) sth. 旨在于，目
12、的在于e.g. The regulations are aimed at the prevention of accidents at work. 这些规定的目的是为了要防止工作事故。 The book is aimed at people without specialized knowledge. 这本书适宜那些没有专业知识的人阅读。9. benefit n. 益处，好处 e.g. The new sports centre will bring lasting benefit to the community. 新的体育中心将会使社区居民持久受益。 n. 福利，津贴 e.g. The b
13、enefits include medical insurance and a company car. 福利包括医疗保险和一辆公车。 vi. 受益，得到好处 e.g. Patients have benefitted greatly from this treatment. 病人已从该治疗中大大受益。 vt. 对.有好处，有助于 e.g. The system mainly benefitted people in the south. 这项制度主要使南方人受益。beneficial adj. 有益的e.g. One or two glasses of wine a day can be b
14、eneficial. 每天喝一两杯酒是有益的。 10. promote v. 提升，使晋级 积极筹划，鼓励，促进【例句】1) The young army officer was promoted to captain.这位年轻的军官被提升为了上尉。2) How can we promote the sales of this product? 我们如何推销这一产品呢？3) We must promote the match carefully. 我们必须认真筹划这场比赛。【派生词】 promoter n. 筹划者，推销者promotion n. 提升，促销活动11. consult vt. 向咨询，求助 e.g. Before going on a diet, youd better consult your doctor. 节食前，你最好向你的医生咨询一下。 v. 商量，征得同意 e.g. Well consult with representatives of different jobs. 我们会和不同职业的代表商量。 v. 查找，查询 e.g. Consult the timetable to see when th
