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1、Unit 5 Getting the message课堂检测一Reading训练要点能把握课文主旨、段意、细节。对长难句理解准确。能读懂与课文主题相同、难度相当的课外材料。知能训练.课文理解从A、B、C、D四个选项中选出与所给句子意义相同或相近的选项。1.Not all ads are used to promote a product or to increase a companys profits.A.None of the ads are used to promote a product or to increase a companys profits.B.Each ad isnt
2、 used to promote a product or to increase a companys profits.C.Some are used to promote a product or to increase a companys profits,some are not.D.All ads are used to promote a product or to increase a companys profits.答案:C 2.Ads help companies and customers in a variety of ways.A.Ads help companies
3、 and customers in various ways.B.Ads help companies and customers in no way.C.Ads help companies and customers in a way.D.Ads help companies and customers in all ways.答案:A3.Since an increase in sales means an increase in production.A.Sales equal the profits of production.B.Good sales reflect a large
4、 production.C.The more it sells,the more it produces. D.The more it sells,the less it produces.答案:C4.They help make people take a critical attitude towards advertisement.A.They help make people take a negative attitude towards advertisement.B.They help make people take a positive attitude towards ad
5、vertisement.C.They help make people consider advertisement on all sides.D.They help make people criticize ad and keep away from it. 答案:C5.9 out of 10 mothers choose Bigbrain.A.Nine mothers choose Bigbrain.B.One tenth of mothers choose Bigbrain.C.Nine tenths of mothers choose Bigbrain.D.10 mothers ch
6、oose Bigbrain.答案:C.课文浓缩用合适的单词填空，首字母已给出。 Advertising is a highly d (6) industry.It appears on varieties of media. The basic p (7) of advertising is to influence the customers c (8).So companies spend a lot of money e (9) advertisers. Advertising can help both companies and c (10).Because frequent adv
7、ertising can increase sales.An increase in sales can also increase p (11).In this way,the price may be r (12). Not all ads aim at making money.Some make people a (13) of social problems.Famous s (14) are often selected to make such an ad. Not all the ads are helpful.These “bad ads” mislead consumers
8、.We should learn to analyze them so as to p (15) ourselves. Anyway,ads are both powerful and important.答案:6.developed 7.principle 8.choices 9.employing 10.customers 11.production 12.reduced 13.aware 14.stars 15.protect.同步阅读阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。Making an advertisement for television oft
9、en costs more than a movie.For example,a two-hour movie costs $6 million to make.A TV commercial can cost more than $6000 a second.And that does not include cost of paying for air time(电视节目开始的时间).Which is more valuable,the program or the ad?In terms of moneyand making money is what television is all
10、 aboutthe commercial is by far the more important. Research,market testing,talent,time and moneyall come together to make us want to buy a product.No matter how bad we think a commercial is,it works.The sales of Charm went up once the ads began.TV commercials actually buy their way into our head.We,
11、in turn,buy the product. And the ads work because so much time and attention are given them.Here are some rules of commercial ad making.If you want to get the low middle-class buyer,make sure the announcer has a tough,manly voice.Put some people in the ad who work with their hands.If you want to sel
12、l to upper-class audience,make sure that the house,the furniture,and the hair style are the types that the group identifies(识别) with.If you want the buyer feel superior to the character selling the product,then make that person so stupid or silly that everyone will feel great about himself or hersel
13、f. We laugh at commercials.We dont think we pay that much attention to them.But evidence shows we are kidding ourselves.The making of a commercial that costs so much money is not kid stuff.Its big,big business.And its telling us what to think,what we need,and what to buy.To put simply,the TV commerc
14、ial is a form of brainwashing.16.TV commercials are more important than other programs to television because _.A.they bring in great profitsB.they require a lot of money to makeC.they are not difficult to produceD.they attract more viewers than other programs答案:A解析:由第一段最后一句可知。17.The purpose of all t
15、he efforts made in turning out TV commercials is _. A.to persuade people to buy the productB.to show how valuable the product is C.to test the market value of the productD.to make them as interesting as TV movies答案:A解析:由第二段第一句可知。18.From the rules set for making commercial ads,we can see that _.A.the lower-middle-class buyer like to work with his handB.the more stupid the characters,the more buyers of the productC.ad designers attract different people with different skillsD.an upper-class buyer is more interested in houses and furnitu
