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1、原文：Effective Campus Recruiting: The Faculty PerspectiveBusta, Bruce (Harv)1current market forces such as the requirements of the sarbanes -Oxley Act (SOX) have increased demand for entrylevel accountants. While student enrollments in accounting programs have begun to rise in response to this demand
2、to hire college accounting majors remains intense students and employers look to faculty for help in navigating challenges. Long-term relationships between employers, faculty, and students are critical. Long-term relationships help employers make efficient use of recruiting resources, help facully u
3、nderstand the needs of both employers and students, and help students identify suitable employers. Without long-term relationships, employers are less likely to attract students to their Job openings and faculty members are less likely to recommend that students pursue those openings. The key factor
4、s in developing long-term relationships are the same factors as for other relationships: trust through respect, mutual benefit, and consistency. Employers should concentrate their efforts on a few key campuses. This reduces the high cost of recruiting while maximizing results. the number of campuses
5、 will depend un ones recruiting needs, but at least four is recommended. A diverse pool of schools, public and private, large and small, is an important factor. Employers should think of the schools as a portfolio and consider their ability to meet the firms long-term need for a diverse set of emplo
6、yees with varying backgrounds and interests. Concentrating on a small number of campuses forces employers to think about the match between job opportunity and student before the recruiting process begins. the selection of campuses should be bused on several factors, such as the location and profile
7、of the firm and the type of services the firm provides. For example. if a firms clients are located in small communities, then choose some schools from small communities or schools in that geographic area. Students at those schools might be more eager than students from large cities to work in small
8、 communities. If a firm has a large tax service, recruiting at campuses with a strong tax faculty might be more important.The alma mater of firm personnel is likely to be a factor in the selection of schools. A personal connection between firm members and a school has the advantage of providing good
9、will with the faculty and good understanding of the campus culture. It also demonstrates to students (prospective employees) that they too can be successful at the firm.frequentle, firms use recent graduates as part of their recruiting efforts on campus. It is unwise to consider this factor, however
10、, over the criteria outlined above.When .starting a relationship with a campus, the first contact should be the department chair. Discuss the firm and its recruiting goals, along with the firms desire to establish a long-term relationship, and the firms reason for choosing the school.If a firm has n
11、ot recruited at the school before, or if the chair is not familiar with the firm. provide information about the firm. send firm literature, and consider a personal meeting. The relationship is important lo the success of recruiting efforts.Remember that faculty members have a primary allegiance lo t
12、heir students, which means that their goal is to provide a wide ;and diverse number of opportunities for them. Dont expect faculty to support one firm over another. Help the faculty to see the opportunities the firm offers, so they can inform students, Faculty members must remain neutral. but can he
13、lp a student find the right fit. On-campus interviews are a good opportunity to meet with the faculty and describe the firm. The career services offices can arrange lunches with faculty members.The next goal is to obtain facts about the program that will be useful in setting the recruiting strategy.
14、 For each school one should know the following: The size of accounting faculty and qualifications. The number of students graduating at each term The types of degrees: undergraduate.MBA. MS. or MAcc. The types of careers sought by students The accreditations eambed by the department and college If t
15、he curriculum qualities students to sit for the CPA exam. The potential avenues for students to complete 150 credit hours. The curriculum, both for accounting The diversity of the student body The contact information The contact information for the presidents of the accounting club: the national acc
16、ounting-student fraternity. Beta Alpha Psi: and Beta gamma Sigma, an international honor society of business students and scholars. The dates that campus recruiting begins and ends. The typical timing of an internship and permanent offers The dates (if annual banquets or otherimportant social events. The dates of midterm and final examinations.This information will help in deciding whether the school should be a key s
