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1、TABLE OF CONTENTS1.EXECUTIVE SUMMARY32.GENERAL ECONOMY AND MARKET TRENDS53.KEY MISSION STATEMENT64.OBJECTIVES CRITICAL SUCCESS FACTORS75.KEY OBJECTIVES85.1.KEY OBJECTIVES MANAGEMENT SYSTEM95.2.KEY OBJECTIVES BRANDING, MARKETING & SALES135.3.KEY OBJECTIVES PEOPLE INNOVATION285.4.KEY OBJECTIVES EDUCAT
2、ION385.5.KEY OBJECTIVES REVENUE MANAGEMENT425.6.KEY OBJECTIVES OPERATIONS ROOMS445.7.KEY OBJECTIVES OPERATIONS FOOD AND BEVERAGE545.8.KEY OBJECTIVES OPERATIONS MINOR OPERATING DEPARTMENTS795.9.KEY OBJECTIVES FINANCIAL MANAGEMENT895.10.KEY OBJECTIVES INFORMATION TECHNOLOGY925.11.KEY OBJECTIVES TECHNI
3、CAL SERVICES946.2001 TARGET STATISTICS TOTAL HOTEL/RESORT1006.1.COMMENTS ON 2001 TARGET STATISTICS1017.ASSOCIATE COUNT1037.1.COMMENTS ON ASSOCIATE COUNT AND SALARY RATIOS1048.2001 TARGET STATISTICS FOOD & BEVERAGE1058.1.COMMENTS ON TARGET STATISTICS FOOD & BEVERAGE1059.REVENUE & PROFIT SENSITIVITY10
4、510.HOTEL/RESORT DETAILS10511.COMPETITOR ANALYSIS - HARDWARE10512.COMPETITOR ANALYSIS - SOFTWARE10513.FAIR MARKET SHARE10513.1.COMMENTS ON FAIR MARKET SHARE10514.GEOGRAPHIC ORIGIN OF BUSINESS10514.1.COMMENTS ON GEOGRAPHIC ORIGIN OF BUSINESS10515.CHANNEL OF BUSINESS10516.BUSINESS MIX SUMMARY10516.1.C
5、OMMENTS ON BUSINESS MIX.10516.2.BUSINESS MIX CORPORATE10516.3.BUSINESS MIX GOVERNMENT10516.4.BUSINESS MIX PACKAGES10516.5.BUSINESS MIX GROUPS10517.WEEKDAY WEEKEND BUSINESS10518.CAPITAL EXPENDITURE BLUE PRINT10518.1.COMMENTS ON CAPITAL EXPENDITURE BLUE PRINT1051. EXECUTIVE SUMMARYExecutive SummaryCOM
6、MENTS 2009 for PPKL will be with new challenges & opportunities. The Absolute Care Standards will be our focus, thus preparing this important hub hotel to support our new “BRAND”. Preparation is currently on the way to deliver our “Brand & Management System” to reflect not just an understanding but
7、rather an ownership. Malaysia is expecting a 7% growth next year. Current inflation rate is 4%. Our concept of expanding & supporting our market niches will continue aggressively in 2009. In fact amenities & floor designations will support our pursuits. Apart from Pacific Floors we will divide the h
8、otel (via dcor & amenities) to Business Floors, Leisure Floors, Groups and Aircrews. We will also recognise lady travellers and give special attention to their bookings as well as allocate rooms with lady amenities. Malaysia will for the first time in over ten years plus, have a fuel and natural res
9、ources price increase. As would be expected this would create a domino effect on all costs of Goods & Services. Our hotel has reflected this in our price restructuring Capital Control in wake of currency crisis is expected to continue with possible relaxation of the “Exit Tax” thus opening the doors
10、 to foreign investment. This is a positive that will increase our international business. PPKL will continue to share all available resources in its Synergy with the other PPHR properties in Malaysia. PPKL will look at a variety of incentive schemes to drive the budget. They will be targeted not onl
11、y to associates but to guests as well. There will be a continuation of our Service One concept during 2009. Our aim will be to exceed the 85% guest satisfaction rating and the 75% associate satisfaction rating. 2009 will see 10%of our room inventory closed due to renovations. Our challenge will be t
12、o support “Capital Improvements” whilst still maintaining budget commitments. Budget written on 10 months at 90% inventory and 2 months at 100% inventory. Kuala Lumpur does not foresee any new hotels completed in 2009.Malaysia is reflecting a growth. Our new “Brand & Management Systems” will allow u
13、s to grow. We have many new challenges, a lot of opportunities and very exciting times ahead of us. Our only limitations are ourselves and space, we say bring on the “2009 Space Odyssey”2. GENERAL ECONOMY AND MARKET TRENDSGeneral Economy and Market TrendsCOMMENTS Malaysias economy is expected to gro
14、w at a rate of 5 percent in 2008. This growth is mainly driven by increase domestics economic activities, as well as the full impact of expansionary fiscal and monetary measures undertaken to address the financial crisis coupled with a rebound in business and consumer confidence. Continued strengthe
15、ning of world growth and trade, as well as recovery in regional economics, are expected to improve Malaysias economic prospects. In an effort to shift from an economy based on production (P-economy) to an economy based on knowledge (K-economy), the government has allocated RM 5 million to develop a K-economy Master Plan. Although a higher economic growth will lead to an increased demand for imports, the value of imports is expected to be still lower than exports. Malaysia
