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1、东财市场营销学在线作业一(随机)（Easternmoney marketing online homework (random)）Easternmoney marketing online homework (random)Total score: 100 test time: -RadioButtonList multiple choiceA RadioButtonList (a total of 20 questions, a total of 80 points.) V1. according to the market demand and consumer to feel diffe
2、rent products to determine the price of the method is called ().The A. oriented pricingB. competition oriented pricingC. demand oriented pricingD. market oriented pricingC(2.) is in the secondary position in the enterprise in the market, it hopes to maintain market share and stable operation.Market
3、leader A.B. market challengerC. market followerD. market nicherC3. marketing refers to the provision of sale through the creation of individual and collective, and with others, and value the free exchange of products, in order to obtain a desired expected products (process).A. and social managementB
4、. commodity circulationC. commodity tradingD. value transferA(4.) is the systematic design, collection, analysis and reporting of data and put forward specific marketing situation facing the company with related research results.A. marketing planningB. marketing researchC. marketing auditD. marketin
5、g environment scanningB5. market segments belonging to the marketing process (stage).A. valueB. provide valueC. communication valueThe value of D.AFamily life cycle is divided into 6. stages ().A. threeB. fiveC. sixD. nineD(7.) is to go in front of customer needs.A. integrated marketingB. response m
6、arketingC. marketing.D. create marketingC(8.) according to the price list to customer with another type of price discount.A. discount pricingB. discount seasonC. cash discountD. discountDThree stage 9. marketing process are: choice of value, value, ().A. exchange valueB. integrated valueC. communica
7、tion valueThe D. value of innovationC(10.) refers to the enterprise survival and development of the enterprise marketing management factors and functions of external force.A. external competitionB. marketing environmentC. relationship marketingD. enterprise survival spaceB11. marketing consists of f
8、our basic elements, namely, product, promotion, distribution and ().The cost of A.B. competitionC. pricingD. cognitive valueC12. strategic control has two kinds of tools can be used, namely ().A. analysis of marketing ability and competition ability analysisB. marketing efficiency evaluation and mar
9、keting auditC. strategic audit and marketing researchAnalysis and dynamic analysis of D. systemBThe 13. companies decided to use the manufacturers brand, or brand distributors, licensing or brand name, called ().A. brand user decisionB. brand strategyC. brand strategyD. brand name decisionA14. the f
10、ollowing does not belong to one of five ways of the target market is ()A. dense single marketB. product specializationC. market specializationD. channel specializationDThree comprehensive features 15. marketing is: comprehensive, systematic, ().A. flexibilityB. utilityC.GuideD. integrityC16. () ente
11、rprises can better identify new opportunities and establish a strategic plan with long-term significance.A. enterprise employee as the centerB. customer centerC. strategy as the centerD. products as the centerB17. factors of enterprises through research on competitors production conditions, service
12、status, price level, on the basis of their competitive strength, and the situation of supply and demand to determine the cost of commodity prices is ().A. cost oriented pricingB. competition oriented pricingC. demand oriented pricingD. market oriented pricingB18. customer oriented business to compet
13、itors on attitude and reaction should be ().A. positive responseB. take the same strategyTry to avoid C.D. completely escapeCThree stage 19. marketing process are: (a) the option value, and spread value.A. exchange valueB. provide valueC. communication valueD. transfer valueBThe marketing department
14、 in 20. to process and based on the results of the company and () is a dotted line contact responsibilityA. marketing staffB. cross functional training groupC. functionsD. and other departmentsBTwo, (a total of 5 multiple-choice questions, a total of 20 points.) V 1. marketing positioning procedures (mainly).To determine the position of A. levelB. identify the important attributeC. drawing location mapD. location selection evaluationE. perform positioningABCDEThe planning strategy is mainly divided into 2. enterprises (level).A. layerB. product layer
