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1、201. The correct answer is D. Many SRM tasks may be outsourced, from researching and contracting with alliance partners to development of technology. However, companies should never outsource strategic tasks or core competencies. Which of the following SRM activities might be outsourced successfully
2、?A. Setting of procurement budgets B. Selection of strategic partners C. Setting corporate goals and developing strategy for alliances D. Contracting with strategic partners 202. The correct answer is D. During the maturity phase of the product life cycle, the costs of acquiring sales are declining,
3、 so profit is higher. At the same time, growing competition places pressure on prices. Increased sales promotion and aggressive customer acquisition help balance this influence. The most profitable period but also the period most vulnerable to competitive inroads. This phrase best describes what pha
4、se of the product life cycle?A. Development B. Introduction C. Growth D. Maturity203.The correct answer is B. Using modern information and communication systems, distributor integration relationships allow distributors to share access to product and service. In a supply chain, distributors can refer
5、 customers to other distributors who have needed product on hand. This best describes aA. fourth-party logistics (4PL) company. B. distributor integration (DI) network. C. collaborative transportation management (CTM) network. D. third-party logistics (3PL) company. 204. The correct answer is C. If
6、CRM vendors train their employees in the clients business and products and if they have adequate resources, they can convey the impression of seamless customer service. CRM may be outsourced for various reasons. Cost is not the only consideration; vendors may offer advanced capabilities, for example
7、. Information gained by one vendor should be shared with all vendors to create a learning organization. Which of the following statements about outsourcing CRM is true?A. The only good reason for outsourcing CRM is cost savings. B. CRM should not be outsourced. C. CRM vendors may provide seamless cu
8、stomer service. D. Separation of CRM vendors should be strictly enforced to protect the outsourcing businesss autonomy. 205. The correct answer is B. This company is probably a third-party logistics provider, a company that performs all or part of an organizations procurement of materials and distri
9、bution. A company manages catalog purchasing of stationery products and computer equipment for corporate headquarters. It provides invoicing to its clients by requisitioning department customers and delivers product. This best describes aA. collaborative transportation management (CTM) network. B. t
10、hird-party logistics (3PL) company. C. fourth-party logistics (4PL) company. D. distributor integration (DI) network. 206. The correct answer is A. Because it allows a high degree of customization, one-to-one marketing programs cannot be implemented without using a CDW. CDWs are used for a variety o
11、f purposes, including segmentation, implementing different offers to customers, analyzing buying behaviors to detect preferences, and supporting strategic decisions, such as the allocation of human resources. They are usually used in conjunction with information from a companys other databases. Whic
12、h of the following statements about a customer data warehouse (CDW) is correct?A. One-to-one marketing cannot be achieved without using a CDW. B. CDWs are primarily used as measurement tools. C. CDWs are maintained as separate entities from a companys customer databases. D. None of the above207. The
13、 correct answer is A. Many suppliers feel that e-marketplaces have the effect of reducing their products and services to a commodity where price is emphasized rather than quality or the partnership. Which of the following supply chain participants is likely to resist SCM efforts because they feel th
14、at e-marketplaces have the effect of reducing their products and services to a commodity?A. Supplier B. Distributor C. Customer D. Internal 208. The correct answer is C. Pricing, product, and placement are all important strategy elements in implementing and maintaining brand image or identity, but c
15、reation of the desired image is a promotional activity. Creation of brand image is a concern related toA. placement. B. product. C. promotion. D. pricing. 209. The correct answer is D. Commodity pricing has made it more important for businesses to streamline the supply chain and become more cost-eff
16、ective. The supply chain has, in fact, consolidated rather than fragmented; global markets have grown rather than shrunk. Consolidation may necessitate strategic sourcing as the number of sources narrows. Growing global markets present opportunities but also costs and risks that must be managed. Which of the following factors has
