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1、安达信：Electrolux China “Network Strategy” Project Final Report PresentationElectrolux China “Network Strategy” ProjectFinal Report PresentationBeijing, March 10, 1999Project Introduction and BackgroundCustomer Survey - Survey Approach - Survey Results - Findings and OpportunitiesLogistics Network - EO
2、Q inventory modeling - Logistics network modelingRecommendations and next stepsAppendices - Process flow - Cost analysisContentsMajor Brands Market Share in 1999Electrolux China has identified supply chain improvements as one of its corporate priorities to improve customer satisfaction and cost perf
3、ormance.Electrolux ObjectivesReduce working capitalIncrease turnover (through greater product availability)Reduce operating costsElectrolux China has committed to achieve Best Practice Service and Cost, as basis for rapid business growthhigh inventory carrying costin-store stock-outstoo many warehou
4、ses: limited inventory and service control: SOP systems and procedures for inventory control are not systematically in place/applied limited know-how and supportunclear responsibilities and performance criteriaElectroluxs supply chain objectives. are to improve current performance. to deliver real b
5、ottom line benefitsSatisfy requirements of target customers (better than competition)Achieve full control of the entire logistics processLimited visibility and control, appropriate perforrmance criteria not in placeLikely gaps in service satisfaction. Required Service Levels and competitors position
6、 are not measuredThe overall objective of Electrolux China Network Strategy Project is to optimize the distribution network configuration in terms of: - Meeting customer service requirements; - Achieving minimum costs; and - Controlling the entire outbound logistics process.Increased Revenue - Impro
7、ved product availability and promising capabilities - Scalability to meet future business requirements. - Improved responsiveness to market conditions. - Optimized fill rate capability. - More flexible, responsive delivery options - More value-added services.Reduced logistics costs - Improved end to
8、 end supply chain visibility - Lower cost-to-serve in transportation and distributionImproved asset productivity - Fewer stock locations through rationalization to achieve higher network productivityReduced working capital - Lower LDC stocks through more flow-throughs, smaller more frequent orders,
9、centralized slow movers, better use of supplier stocks etc.EXPECTED RESULTSPROJECT OBJECTIVE:The overall objective of Electrolux Network Strategy Project is to determine the least cost distribution network configuration to satisfy the specific service level requirements of its current and future tar
10、get customers Project Objective and ScopeThe scope of the Network Strategy Project is to answer the following questions:What are the customer service requirements which impact channel design, logistic process and infrastructure? What is the current performance (performance measure and customer satis
11、faction) of Electrolux in meeting these requirements and what is the GAP versus the competitors as well as against the “Best Practice” achievable in China?Should Electrolux provide inventory carrying and transportation services to our clients (with appropriate price increase)? What other additional
12、logistic services can provide competitive advantage to Electrolux in the market place?Should Electrolux change the structure of its distribution channels in China (e.g. sales to retailers, vs to distributors?)Can Electrolux gain by plant direct shipping?How many distribution centers (DCs) should Ele
13、ctrolux have? How many RDCs and LDCs? Where should the DCs be located? Which types/location of customers and which branch should be served by each DC? Which customers should be served directly?Should all DCs carry all products or should they be specialized by product line?Should Electrolux contract
14、for warehousing services or operate its own DCs?What impact do different transportation modes have on Electrolux logistics network requirements?What inventory control procedures (high level) should Electrolux establish in order to satisfy customers, minimize cost and maintain control?What are the sy
15、stems and human competencies requirements to achieve these objectives?In developing the optimum supply chain capability for Electrolux China we are utilizing a three-phased approach to developing and rolling-out the new distribution network - This project covers only Phase IOverall Approach towards Network OptimizationBuild Logistics ModelTask 5Assess AlternativesTask 6Conduct Review SessionsTask 7Present Results, Recommen- dations & Implemen- tation Action PlansTask 8Conduct Visioning SessionsTask 1 a.Initiate Data CollectionReview Current OperationsTask 2Und
