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1、 欢迎阅读本文档，希望本文档能对您有所帮助!1.分类号 密级 UDC 工商管理硕士学位论文 欢迎阅读本文档，希望本文档能对您有所帮助!XXXX装饰公司发展战略规划（2011-2015）X X X研究方向 战略管理 指导教师 XXX 教授 论文答辩日期 年 月 日 学位授予日期 答辩委员会主席 论文阅评人 XX大学学位论文原创性声明和使用授权说明原创性声明本人声明：所呈交的学位论文是在导师指导下完成的，研究工作所取得的成果和相关知识产权属XX大学所有，本人保证不以其它单位为第一署名单位发表或使用本论文的研究内容。除已注明部分外，论文中不包含其他人已经发表过的研究成果，也不包含本人为获得其它学位而
2、使用过的内容。对本文的研究工作提供过重要帮助的个人和集体，均已在论文中明确说明并致谢。论文作者签名： 年 月 日学位论文使用授权说明本人完全了解XX大学关于收集、保存、使用学位论文的规定，即：按照学校要求提交学位论文的印刷本和电子版本：学校有权保存学位论文的印刷本和电子版，并提供目录检索与阅览服务；学校可以采用影印、缩印、数字化或其它复制手段保存论文；在不以赢利为目的的前提下，学校可以公布论文的部分或全部内容。请选择发布时间：即时发布 解密后发布（保密论文需注明，并在解密后遵守此规定）论文作者签名： 导师签名： 年 月 日 XXXX装饰公司发展战略规划（2011-2015）摘 要企业发展战略是
3、为了应对内部条件或外部环境可能出现的重大变化而制定的。任何企业发展战略都具有一定的针对性和时效性。当内部条件或外部环境发生重大变化时，企业必须做到与时俱进、调整或重新制定新的发展战略。当前社会飞速发展，中国加入了WTO之后，使企业融入了多变化的国际市场，这就使企业发展战略规划显得格外重要。 本文对发展营销战略进行了具体研究，制定企业发展战略规划也是为了提高企业战略水平。企业要做大做强，发展战略尤为重要。企业发展战略是否合理决定企业各项工作能否顺利完成。智慧有大小，战略有高低。各企业间发展战略存在着水平差异，故企业发展速度也相应不同，制定一份符合公司实际情况的发展战略规划将促使企业更快更好的发展
4、。全文共分为五章。第一章绪论。本章主要阐述了选择本论题的意义及论文研究方法。第二章企业外部环境分析。本章主要论述了当前社会宏观环境、行业竞争环境及装饰行业的发展前景。第三章企业内部环境分析。本章主要论述了XXXX装饰公司概况，并对公司资源能力、组织能力、及竞争能力进行分析。第四章战略选择。本章主要分析了公司应对种种状况的战略选择。本章根据XXXX装饰设计有限公司的现状及运营情况做出了经营方面的战略定位及战略目标。第五章XXXX洲装饰公司的发展战略措施。本章阐明了XXXX装饰设计有限公司对实施上述战略的措施分析。本文是对XXXX装饰公司发展战略规划（2011-2015）的探析，其目的是促使公司健
5、康可持续发展。笔者也希望本文能对中小装饰设计企业如何在未来的市场竞争中生存与发展提供一点参考。由于笔者水平有限，文中难免出现错误和疏漏之处。恳请各位老师不吝赐教。关键词：发展战略；营销战略；装饰设计The Strategic Plan for Developing of Guangxi Lv Zhou Decoration Company in Recent Five Years (2011-2015)AbstractThe enterprises development strategy is a response to significant changes of the internal
6、 conditions or external environment. Any enterprise makes out development strategies in accordance with pertinence and timeliness. When the internal conditions or external environment change, there is no doubt that development strategies should be adjusted or reformulated to keep pace with the times
7、 by the enterprise. The times we are in is an era when the rate of change is unprecedentedly accelerated. Chinas entry into WTO has brought Chinese enterprises into a changing international market, which makes the planning of enterprises development strategy become extremely important.This paper mad
8、e a concrete research on the development of marketing strategy. Making the planning of enterprises development strategy is to improve the strategic level. The development strategy is so important for the companys becoming larger and stronger. Whether the enterprises work can be completed successfull
9、y or not is decided by the rationality of enterprises development strategy. Wisdom varies and strategy differs. There are some or even significant differences on making strategy among different enterprises so as to run in different speed. It is a good way to make enterprise develop better and faster
10、 that making a good planning of enterprises development strategy, which is in coincidence with the enterprises actual situation. The paper is divided into five chapters.Chapter One An introduction. This chapter expounds the significance of the choice of the topic.Chaper Two On the external environme
11、nt of enterprise. It discusses the macro environment and competitive environment in industry, and analyses how the restriction factors of system affects thestrategy in the development of enterprise. Chapter Three On the internal environment of this company. This chapter demonstrates the history of G
12、uangxi Lv Zhou Decoration Company, and analyses the resource ability, organizing capacity, and competitive power.Chapter Four The strategic choice. This part mainly analyses advantages, disadvantages, opportunities, threats and triadic choices when this company confronts with various situations. In
13、this chapter, according to the current situations and operation conditions of Guangxi Lvzhou Decoration Company, the strategic positioning and strategic objectives are worked out.Chapter Five The countermeasures of strategic plan for developing of Guangxi Lv Zhou decoration company in recent five ye
14、ars (2011-2015) This chapter explains the analysis of countermeasures for the strategies implemented by this company.This article forced on illustrating the strategic plan for developing of Guangxi Lv Zhou Decoration Company in recent five years (2011-2015), which aims to promote its sustainable dev
15、elopment. Meanwhile, the author hopes that this article could be worked as a valuable reference for small an d medium-size enterprises in future market competition.Due to the limitation of the authors knowledge, there might be mistakes and errors. Thanks for your consideration and earger for your suggestions.Key words: development strategy; marketing strategy: L
