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1、全国英语等级考试pets-4备考试题2023更多精彩内容请及时_应届毕业生考试网!The poor old consumer! Hed have to pay a great deal more if advertising didnt create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advert
2、ising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you
3、 wanted to buy a washing machine， it is more than likely you would obtain details regarding performance， price， etc.， from an advertisement.We must not forget， either， that advertising makes a positive contribution to our pockets. Newspapers， mercial radio and television panies could not subsist wit
4、hout this source of revenue. The fact that we pay so little for our daily paper， or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!1. What is main idea of this passage?A. Advertisement.B
5、. The benefits of advertisement.C. Advertisers perform a useful service to munities.D. The costs of advertisement.2. The attitude of the author toward advertisers isA. appreciative.B. trustworthy.C. critical.D. dissatisfactory.3. Why do the critics criticize advertisers?A. Because advertisers often
6、brag.B. Because critics think advertisement is a “waste of money”。C. Because customers are encouraged to buy more than necessary.D. Because customers pay more.4. Which of the following is Not True?A. Advertisement makes contribution to our pockets and we may know everything.B. We can buy what we wan
7、t.C. Good quality products dont need to be advertised.D. Advertisement makes our life colorful.5. The passage isA. Narration.B. Description.C. Criticism.D. Argumentation.Vocabulary1.e in for ( sth. ) 是某事物的对象，吸引(某事物)，获得2.flair 天资，天分3.escalator 极邪恶的，极不公正的4.drab 单调的，乏味的5.subsist 活下去，生存下去，维持下去6.hatch 孵化
8、(指生孩子)7.match 匹配，婚姻8.dispatch 派遣，发送9.El Dorado 极大痛苦，煎熬10.agony column (报刊中关于个人疑难问题征询意见的)答案详解 1.C. 广告对社会的效劳很有用。作者从三方面来表达广告作用：第二段点出假如广告不为产品开拓广阔的市场，我们就得付出很多钱，正是因为大量的广告费用，消费者的商品才会那么廉价。广告除销售商品外，其重要的功能在通知/告诉信息，有关家用商品的许多只是来自广告，还有新产品的介绍。第三段讲了美化环境功能。假如火车站的墙上和报上没有广告，那会怎么样。一幅悦人心目，机智的广告将改变一切。第四段讲了它为我们省钱：别忘了广告对我
9、们口袋作出积极的奉献。报纸、电台、电视台公司没有这笔收入很难生存。我们的报纸，我们付给很少，或者说，我们能享受那么多的节目完全是因为广告商花的钱。假如要我们付报纸的全价，那我们要花多少钱!最后一段讲了各种专栏的功能。人们可以在这些栏目找工作、买卖房子、宣布婚丧嫁娶信息。这些都围着一个中心：广告对社会效劳的有用性。A. 广告。太笼统。B. 广告之优点。文章不是讲优点，而是讲效劳于社会的功能。D. 广告费用。2.A. 欣赏/赞赏。从上述注释也可推知是A项。最重要的，作者提出种种功能，是为了反驳第一段内提到的论点：完全是非消费企业每年吸收几百万镑，这说明这些大公司利润有多高。最重要的是消费者付的广告费等。反驳更说明了A项对。B. 值得信任。C. 批评。D. 不满意。3.A. 因为广告商常常爱吹。见难句译注1.。B. 因为批评者认为广告浪费钱。C. 因为广告促使消费者购置不必要的东西。D. 因为消费者支付更多。4. C. 优质产品不需要广告。一切产品都需要广告，新产品、老产品都需要。A. 广告对我们的口袋作出奉献。B. 我们可以买到我们所需的。D. 广告使我们生活丰富多彩。这三条都提到也是真实的。5. C. 文章一开场就提到对广告的批评，然后作者以比照的手法说明其功能。A. 叙事。B. 描写。D. 议论。第 页 共 页
