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1、BusinessEnglishLecture目录contentsOverviewofBusinessEnglishBusinessEnglishSpeakingSkillsAnalysisofBusinessEnglishLectureCasesBusinessEnglishLectureSkillsandStrategies目录contentsPracticeandImprovementofBusinessEnglishLecture01OverviewofBusinessEnglishBusinessEnglish,abbreviatedasBE,isaspecializedpurpose
2、English(ESP)primarilyusedforcommunicationinbusinesssettingsandwithinmultinationalcorporations.DefinitionAccurate,formal,efficient,practical,emphasizingcommunicationskillsandunderstandingofbusinessculture.FeaturesTheDefinitionandCharacteristicsofBusinessEnglishTheImportanceofBusinessEnglishBEfacilita
3、tescross-culturalexchangeandpromotesinternationalbusinesscooperation.PromotingbusinesscooperationWiththedevelopmentofglobalization,BEhasbecomeanindispensablecommunicationtoolformultinationalenterprisesandinternationalexchanges.CommunicationBridgesintheContextofGlobalizationMasteringBEhelpsprofession
4、alsbettershowcasetheirprofessionalabilitiesandenhancetheircompetitivenessinthebusinessenvironment.ImprovingprofessionalcompetitivenessTheApplicationFieldsofBusinessEnglishBusinessnegotiationBEplaysacrucialroleinbusinessnegotiations,helpingbusinessesreachbusinessagreementsandcontracts.MarketingBEisus
5、edforproductpromotion,marketresearch,andcustomerrelationshipmanagement.HumanresourcemanagementBEplaysanimportantroleinhumanresourcemanagementworksuchasrecruitment,training,andperformanceevaluation.FinancialmanagementBEisusedforfinancialreporting,auditing,andfinancialcommunicationwithmultinationalcor
6、porations.02BusinessEnglishSpeakingSkillsFluencyinEnglishTospeakbusinessEnglisheffectively,onemustbefluentinthelanguage,includingvocabulary,grammar,andpromotionUnderstandingofBusinessTerminologyAbasicunderstandingofcommonbusinesstermsandtheirmeaningsisessentialforeffectivecommunicationAwarenessofCul
7、turalDifferencesUnderstandingandobservingculturaldifferencesiscriticalinbusinesscommunication,asithelpsavoidmisunderstandingsandconflictsBasicRequirementsforBusinessEnglishSpeakingClearandConciseDeliverySpeakingclearlyandconcisely,withoutusingtoomanyfillerwordsorstatements,helpsconveyaprofessionalim
8、ageandguaranteesinformationiscorrectProppromotionProppromotionisessentialforeffectivecommunicationIthelpslistenersunderstandwordsbetterandguaranteesthatinformationisnotmisinterpretedUsingPolicyandProfessionalLanguageUsingpolicyandprofessionallanguageduringbusinesscommunicationhelpsestablishtrustandr
9、espectwithlistenersItalsohelpsmaintainapositivebusinessenvironmentCommunicationskillsinspoonbusinessEnglishSuccessfulnegotiationrequirementseffectivelisteningListeningattentivelytotheotherpartysconcernsanddemandshelpsbuildamutualunderstandingandpaysthewayforsuccessfulnegotiationoutcomesConstructingl
10、ogicalandconvincingargumentsinsupportofonespositionduringnegotiationisessentialThishelpssupervisetheotherpartytoagreetoonestermsandconditionsUnderstandingthatnegotiationrequirementsgiveandtake,beingflexibleandopentocompilehelpersachievemultiplebeneficialoutcomesListeningSkillsPossibleArgumentsFlexib
11、ilityandOpennesstoCompileNegotiationSkillsforBusinessEnglishSpeaking010203OrganizedPresentationAwellorganizedpresentationwithaclearstructureandoutlinehelpstheaudiencefollowthespeakersideaseasilyItalsoensuresthatthepresentationsmainpointsarenotforgottenoroverbookedVisualAidsUsingvisualaids,suchasslid
12、esorhandouts,canenhancetheimpactofonespresentationTheyhelpcommunicateideasmoreeffectivelyandmakeinformationeasiertounderstandandrememberEngagingDeliveryEngagingtheaudiencethroughpassivedelivery,confirmedbodylanguage,andeyecontacthelpsmaintaintheirinterestandguaranteestheyaremoreliketoremembertheinfo
13、rmationpresentedPresentationSkillsforBusinessEnglishSpeaking03AnalysisofBusinessEnglishLectureCasesSummaryNegotiationSkillsandStrategiesDetaileddescriptionThiscasefocusesonexplainingtheskillsandstrategiesinbusinessEnglishnegotiation,includinghowtoestablishtrust,howtocommunicateeffectively,howtohandl
14、econflicts,andhowtoreachawin-winagreement.Case1:LectureonBusinessEnglishNegotiationCharacteristicsofNegotiationLanguageSummaryThiscaseanalyzesthelanguagecharacteristicsusedinbusinessEnglishnegotiations,suchaspoliteness,professionalism,clearandconciseexpression,aswellashowtodemonstrateconfidenceandau
15、thoritythroughlanguage.DetaileddescriptionCase1:LectureonBusinessEnglishNegotiationSummaryCulturalDifferencesinNegotiationDetaileddescriptionThiscaseemphasizesnegotiationdifferencesindifferentculturalbackgrounds,suchasWesterncultureemphasizingindividualismanddirectcommunication,whileEasterncultureem
16、phasizescollectivismandrelationshipbuilding.Understandingandrespectingthesedifferencescanhelpimprovenegotiationeffectiveness.Case1:LectureonBusinessEnglishNegotiationVSSpeechSkillsandStyleDetaileddescriptionThiscaseexplorestheskillsandstylesinbusinessEnglishspeech,suchashowtodesignspeechstructure,howtousevisualaids,howtoconducteffectivepresentations,andhowtoattracttheattentionoftheaudience.SummaryCase2:LecturepresentationinBusinessEnglishSummarySpeechLanguageStandardsDetaileddescriptionThiscasee
